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Individual Legal Minor Project - Essay Example

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Desktop publishing is an essential part of advertising activities which needs thorough professionalism and better awareness about the existing laws. Copyright,…
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Download file to see previous pages ntellectual property (IP) is the general name given to the laws covering patents, trademarks, copyright, designs, circuit layouts, and plant breeder’s rights. “IP Australia recently reviewed production of the Journals. This review resulted in the decision to cease production of paper versions of the Journals, with new electronic versions being freely available on IP Australia’s website” (Cessation of Paid Advertising in IP Australia’s Official Journals Effective 26th May 2005, n.d)
“It is an important part of almost any business as it can apply to confidential information, designs and inventions that contribute to the success of the business” (Intellectual Property, n.d) A desktop publisher must have good knowledge about the existing laws related to copyright, privacy and misleading advertising in order to avoid possible disputes. This paper briefly analyse the essentials a desktop publisher know about the Australian laws regarding copyright, privacy and misleading advertising.
“Copyright is part of an area of law known as intellectual property. Intellectual property law protects the property rights in creative and inventive endeavours and gives creators and inventors certain exclusive economic rights, generally for a limited time, to deal with their creative works or inventions” (What is intellectual property?, 2008) The purpose of copyright is to encourage people (creators of certain new things which is useful to the society) to contribute more to the wellbeing of the society. Such contributors will get some financial benefits when other people use his contributions which will encourage him to search for more new things useful to the society. ‘The primary end of the law on copyright is to give to the author of a creative work his just reward for the benefit he has bestowed on the community and also to encourage the making of further creative works’ (Copyright purposes and sources, 2009)
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