Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Consumer Behaviour - Essay Example

Comments (0) Cite this document
Its manufacturing and related service operations span the entire globe covering all continents. However diverse and complex the product range of Nokia might be, it hasn’t been able to…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful

Extract of sample "Consumer Behaviour"

Download file to see previous pages Microsoft’s Xbox, Sony’s PlayStation Series and Nintendo’s GameCube games all have been around for a number of years though still these big market players have failed to identify sizeable niche market segments game consoles that exist to date in the industry. Nokia has both the resource capability and technology to enter this market segment with ease in design and planning (Gale Reference Team, 2008). For instance all three game console manufacturers mentioned above along with a sundry of other small and medium companies have been able to increase their market shares despite an ongoing global economic recession.
Nokia’s existing resource and technology capabilities would need proper directional guidance from trained hands, especially the technical and managerial staff. Already the above three market leaders’ status has been challenged by many small and medium scale manufacturers whose ability to identify niche market segments in keeping with consumer demographics is said to be one of the reasons for their success (Development and Learning in Organizations, journal, 2003). For instance Nokia’s success in mobile telephone device manufacturing can be utilized to produce a game console that successfully incorporates some of its already tried and abandoned mobile game features (Gale Reference Team, 2007). So far game consoles haven’t been integrated with mobile telephony technology except at random inclusions carried out by Sony in its PlayStation Series.
Most of the current literature and discourse on game consoles are characterized by four basic classes of issues – technological issues, pricing issues, quality issues and safety issues. It’s thus an industry that is ever increasingly being marked by competition and reorientation. Against this backdrop of stiffer competition it’s essential to identify the various issue related outcomes in the industry thus focusing attention on the strategically ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 words - 2”, n.d.)
Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 words - 2. Retrieved from
(Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 Words - 2)
Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 Words - 2.
“Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 Words - 2”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Consumer Behaviour

...?CONSUMER BEHAVIOR Table of contents Table of contents Introduction 2 Consumer Cognitive process and Attitude 5 The Psychology of Brand Marketing 6 Marketing Effects 7 The Hierarchy of Effects Model 7 Consumer Decisions and the Reasoned Action Theory 10 Conclusion 11 References 12 Introduction Companies increase the sales of their products through the application of appropriate marketing strategies which capture the attention of the consumers and arouse their desire for the brand which makes them interested in the product and thus lead them into taking the action of purchasing and using the product. According to Bouhlel, Mzoughi and Slimane (2011), success of a marketing strategy for a brand is based on proper assessment of the nature...
10 Pages(2500 words)Essay

Consumer Behaviour

...?Consumer Behavior 26th November CONSUMER BEHAVIOUR Introduction To understand this topic, we must know who a consumer is. The word consumer as used in marketing means, someone who regularly buys or purchases something from a particular store or company with an intention of using it. Thus, a person who gets into a place and buys something e.g. bread and then eats it is the consumer of the bread. A customer and a consumer are the same thing only that a customer might not use what he or she buys. A consumer is a customer but a customer must not be a consumer. The term consumer behavior is simply the behavior that consumers display in searching, purchasing, using, evaluating and disposing of services and products that they think will satisfy...
10 Pages(2500 words)Assignment

Consumer Behaviour

...: Emerald Group Publishing Inc. Blackwell, D. R., Miniard, W. P. and Engel, F. J. (2005) Consumer Behavior. Boston USA: South-Western College Publishers. Folkes, V. S. (2006). “Consumer Reactions to Product Failure: An Attributional Approach”. Journal of Consumer Research. Vol. 103 pp 398-409. Hayes, B. (2008). Measuring Customer Satisfaction: Survey Design, Use and Statistical Analysis Methods (3 ed). Winsconsin: AQL. Hoyer, W. & Macinnis, D. (2009). Consumer Behaviour (5 ed). US: Cengage. Nessim, H. and Wozniak, R. (2009) Consumer Behavior: An Applied Approach. IOWA USA: Kendall Hunt Publishers. Richins, M. & Verhage, B. (2004) Seeking...
5 Pages(1250 words)Assignment

Consumer Behaviour

...?Theory Consumer Making Decision Process In product development, it is important to understand consumer behavior. The reason for this is simple - knowing your market is essential in a consumer-centric product that would certainly succeed and be bought. This is particularly important given the fact that today consumers are swamped with brands and alternatives to a specific producer. The competition is cutthroat to say the least. According to Moskowitz, Beckley and Resurreccion (2006), at least 80-90 percent of new products introduced in the market fail within a year of its introduction (199). And so, an understanding of the behavior and motivations of the consumer in making consumption choices and purchases is crucial in developing...
3 Pages(750 words)Essay

Consumer Behaviour

... Consumer Marketing, vol. 19, no. 1 Cheng, C. (2006). The Impact of Brand Image on Consumer Behaviour of Luxury Goods of Fashion Industry in China. Retrieved online 9th May 2010, from Clarke, I & Schmidt, RA 1995, ‘Beyond the Servicescape, The Experience of Place’, Journal of Retailing and Consumer Service, vol. 2, no. 3, pp. 149-162. Fernandez, JAC Oliveira, R & Hochheim, N 2001, 'Application of Family Life Cycle concept in determining potential segment for housing projects: Case Study of two downtown projects in Florianopolis, Brazil', Property Management, vol. 20, no. 5, pp. 312-325 Hightower, R Brady, MK & Baker, TL 2002, ‘Investigating the role of the physical environment...
7 Pages(1750 words)Essay

Consumer behaviour

...? Consumer behavior - Questions Consumer behavior - Questions Outline: Introduction PART Questions 5 PART 2 Part a and b Work Cited PART 1 1. Maslow’s ‘hierarchy of needs’ is frequently quoted as a useful tool for analyzing consumer behavior. How would you account for its popularity? Where might this theory have strict limitations in attempting to predict and shape markets? Today this theory of motivation, (A H Maslow, 1943 P. 370 -96) has been much in use and thus is gaining fame as a useful tool for analysis consumer attitudes. Government and leaders of the company have become increasingly aware of the people’s needs and understand that at times people would break the rules in place to satisfy them. With the help of Maslow theory...
9 Pages(2250 words)Essay

Consumer Behaviour

... is the internal process which provides knowledge and information to consumers to influence their decisions whereas the consumers’ culture is the external process (Abramovich). In this report, the consumer decision making process of Red Bull has been discussed. The scope of the report is limited to the discussion and analysis of psychological and consumer environment factors and their impact of consumer purchasing decision of Red Bull energy drink. The case study of Richey & Michaels (2001) has been used to study the various marketing activities and strategies of Red Bull. In consideration to the consumer behaviour models and theories, the marketing practices of Red Bull have been discussed. In the first section, the consumer decision...
12 Pages(3000 words)Essay

Consumer Behaviour

...globalization and changes in the overall world, customers have now become more aware (Leslie, 1995). This in turn has increased the importance of customers in the process of formulating different strategies. It has become essential for the organisations to understand the attitudes and behaviour of the consumers, in order to ensure that the respective products have high acceptance and demand. Marketing plans and strategies are used by the organisations in order to increase the visibility and demand of the product. If these marketing strategies are integrated with the consumer behaviour and attitudes, the impact of these strategies can be improved (Varadarajan & Menon,...
11 Pages(2750 words)Essay

Consumer Behaviour

...Consumer behaviour Table of Contents Table of Contents 2 3 2. 4 3. 4 Reference 6 It has to be said that segmentation, targeting and positioning (STP) of a product is a vital part of any marketing plan since it helps in a great way in communicating the values of a specific product to the right customer segment. Talking on this note, it has to be said that positioning falls in the sub domain of STP strategy and it can be said having the right product positioning provides a tremendous benefit in the process of increasing the sales of the product and thereby generating a high amount of revenue for the company (Sengupta, 2005, p. 7). However, in this case, it has been assumed that the product is to be marketed in the United States...
3 Pages(750 words)Essay

Consumer Behaviour

...CONSUMER BEHAVIOUR AUDIT FOR BLACKBERRY PORSCHE P9981 By The of the The of the School The City and State where it is located The Date Selecting Target Market for Blackberry Porsche P9981 A target market is simply a special group of customers that the business aims to bring on-board. For that reason, the business directs its marketing effort to reach this special group of people to win them over. Identification of the target market is the essential element of marketing strategy. Targeting and aiming the correct target market eventually helps the business succeed in selling its products and services. Although, in the definition, we have given a general consideration of the target markets, it is still helpful to discuss the primary markets...
2 Pages(500 words)Essay

Consumer Protection Law in the UK

An exception to the clause is when the retailer can show: for good reasons he was not aware of the advertisement; the statement had been corrected prior to the conclusion of the sale; or the statement could not have had an influence on the consumer.4 OSL, in this case, was bound by the contract of sale which included the warranty advertisement unless OSL, in this case, Patrick the manager, could show he had no knowledge of the advertisement.5
In SOGA 1979 14(2) as to quality the court found in Rogers v Parish ( Scarborough) Ltd [1987] QB 933 found that goods must be fit for the purposes for which supplied and failure to do so leaves them unmerchantable.6 In Jim’s case, he purchased the racquet at £250, a considera...
11 Pages(2750 words)Research Paper

Smoking Restrictions and Changes in Smoking Behaviour

Bartosch and Pope (2002) conducted a study to determine if the restaurant business declines or improves after the implementation of restrictive restaurant smoking policies. Contrary to the claims made by the hospitality and the tobacco industry, survey data revealed that people would continue to dine in establishments once they are smoke-free and many would even frequent more often when restrictions on smoking are imposed. The study by Alamar and Glantz (2004) shows that the workers enjoy better health when restaurants are declared smoke-free zones is testimony to the fact that exposure to environmental tobacco smoke (ETS) is a health hazard. Passive smoking does affect the employees as better productivity has been reported by the...
10 Pages(2500 words)Literature review

Impact of Feedback on Students Behaviour

One group of students verbalized aloud while solving problems during all sessions, the second group verbalized aloud during the first half of the training program (first three sessions) but not during the second half, and the third group did not verbalize. It was expected that overt verbalization during the first half of training would help students learn how to work subtraction problems in a strategic (algorithmic) fashion. To the extent that students could then shift this means of regulating their task performance to a covert level, we felt that continued verbalization would offer no benefits. Researchers have shown that once strategic task behaviors are instilled, overt verbalization may be discontinued with no performance decr...
23 Pages(5750 words)Case Study

Consumer Culture and Lifestyles

To the business managers, it makes more business sense to design particular products and services according to particular lifestyles and preferences.
A lifestyle connotes a particular form of individuality, self-consciousness, and self-expression. The bodies, speeches, clothes, eating and drinking preferences, leisure pastimes, cars, homes’, choice of holidays, among others, are all regarded as pointers of individuals’ sense of style and taste (Featherstone, 2003). In other words, these are the individuals’ lifestyles. Companies around the world are utilizing the concept of individuality and lifestyle to build product brands that appeal to particular age groups. This has been necessitated by market segmentat...
11 Pages(2750 words)Assignment

Do Violent Video Games Affect Behaviour

Video games are all kinds that are famous between children and adolescents on the basis of their usage of enhanced technology and diversity. People have shown interest in all kinds of video games and violent games are one of them (Anderson, Gentile and Buckley 2007). Gentile and Anderson inform in their work, “Violent Video Games: The Effects on Youth and Public Policy Implications” that parents pay a little attention to children’s usage of violent video games. According to them, the parents stop their children to stay away from all kinds of violence but their attitude towards the violence in media and video games is negligible (Gentile and Anderson 2006).
Freedman informs in his article, “Evaluating t...
7 Pages(1750 words)Assignment

Suicidal Behaviour: Nature, Nurture and Genetic Factors

Various studies have demonstrated the effect of perinatal and early childhood factors on mental health including suicidal behavior. Glover & OConnor (2002) demonstrated the adverse effects of antenatal maternal stress on the psychological development of the offspring. Brown et al (2000) reported that maternal malnutrition during pregnancy results in a higher incidence of affective disorders in adulthood. Thompson et al (2001) demonstrated similar results with low birth weight. In 2004, Mittendorfer- Rutz et al reported that low birth weight and younger maternal age was associated with suicide in the offsprings when they became young adults. In 2006, Riordian et al studied the relationship between perinatal circumstances and su...
8 Pages(2000 words)Term Paper

International Management Behaviour

Researchers and scholars have put forward the theories that indicate the significance of developing a relationship between organizational personnel in the host country and the expatriates since it helps them in gaining necessary knowledge about their new socio-cultural and business environments2. The organizational ‘insiders’ of the host country which comprises of staff members, employees, supervisors, and co-workers, act as reservoirs of information which is important for the newcomers to learn and understand in order to work effectively and efficiently in their new environments3. As an outsider, the pressure of working on an international assignment in a completely unfamiliar environment causes significant stress and...
8 Pages(2000 words)Assignment

Investigation of the Transient Behaviour of Earthing Systems Subjected to High Impulse Currents

The effect of the transient voltages and currents on the earthing systems has a great influence on the performance and evaluation of the substation equipment against lightning overvoltage. While the characteristics of the earthing system under steady-state depends on the electrode design and soil prosperities alone, the characteristics of the earthing system under impulse currents depends on the magnitude and shape of the impulse current. The experimental setup for the impulse tests on earthing systems has been designed with an impulse generator, voltage and current transducers and different types of earthing systems. The impulse tests with impulse voltages ranging from 500 V to 4 kV have been carried out and the impulse resistanc...
136 Pages(34000 words)Dissertation

An Evaluation of the Role That the Principles of Behaviour Therapy Have to Play in Clinical Hypnosis

Hamburg (2006) first used this combined effort to treat two patients who were scared of dying. He uses his paper to encourage clinicians to refrain from not using their knowledge at the introductory classes of hypnosis but to go into it deeper. Many therapists at that time were taking the bold step of combining behavior therapy with hypnosis (Chaves, 2006). One group used hypnosis for desensitization therapy (Kirsch et al, 1995). However, there was general disagreement about the manner of hypnosis being employed and the methods of mentalist constructs. Chaves who strongly believed in the treatment combination used it as a base for many of his therapeutic interventions (Chaves, 1997a as cited in Chaves, 2006). The hypnotic therapy...
8 Pages(2000 words)Article

The Study of the European Consumer

The focus will be on Europe and the consumer.
This paper will rely mostly on secondary sources for data collection purposes as well as to make a comment and discussion on the issue. The research journals will be surveyed to provide a clear and concise discussion whereas the results will be obtained from the secondary sources published mostly on the internet. For this purpose, the use of databases such as Euromonitor as well as newspapers and magazines’ websites will be surveyed in order to obtain the desired information for analysis purposes. It is also critical to note that some of the trends to be obtained will be analyzed in the larger context of Europe and its linkages with other international markets.

6 Pages(1500 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Consumer Behaviour for FREE!

Contact Us