Nobody downloaded yet

Simplified Model of Consumer Behaivor - Essay Example

Comments (0) Cite this document
Summary
(Add (Add (Add Class Information) (Add Date) Simplified Model of Consumer Behavior A simplified consumer behavior model comprises of three major phases namely input, process, and output. The process of purchase may be initiated by external factors such as firms’ marketing strategies and socio-cultural influences…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Simplified Model of Consumer Behaivor
Read TextPreview

Extract of sample
"Simplified Model of Consumer Behaivor"

Download file to see previous pages Under the decision making stage, the consumer behavior may be significantly influenced by a range of psychological factors including motivation, perception, learning, beliefs and attitudes. Those factors play a central role in the process of need recognition. Once a consumer identifies his actual needs, he will begin pre-purchase research so as to gather maximum information about available products in the required category. In addition, he may search for alternatives. In the output phase, the consumer makes a trial purchase and may or may not repeat the purchase based on the post trail purchase evaluation. Recently I purchased a Nokia N8 mobile phone. Certainly, a number of socio-cultural factors and Nokia’s promotional practices have influenced me to take this purchase decision. Firstly, I came to notice a Facebook post depicting extensive features of this cell phone. While I went through the post in detail, I could realize that most of the product features were really useful to my everyday life. When I researched further, most of the online mobile phone review forums strongly recommended me to order for a Nokia N8. In addition, reputed social status that I would obtain from purchasing this costly model also persuaded me to go on with the purchase decision. ...
My attitudes and beliefs toward the Nokia brand greatly influenced me to make this purchase decision. Since Nokia is world’s leading mobile manufacturer, I strongly believed that they had adequate expertise and experience to deliver high quality products. Moreover, I thought that Nokia N8 with 12 mega pixel camera would assist me to put off my plan for digital camera purchase. Trade Dress “Trade dress refers to total image or overall impression created by product’s configuration or packaging, interior and exterior decor, architecture and other promotional materials” (Finnegan, Henderson, Farabow, Garrett and Dunner). In the United States, a product’s trade dress is considered as a form of intellectual property and hence it is legally protected by the Lanham Act. In the country, registrable trade dress elements may include features like “size, shape, color, texture, graphics, and packaging” (Finnegan, et al). Evidently, the size, shape, and color of a product are major factors that distinguishes the particular product from other similarly products. A product’s texture indicates the font, style, and other characteristics of writing that are used to label name and other details of the product on its cover. The element of graphics plays a notable role in creating the product’s visual appearance and thereby attracting consumer attention. In addition, packaging also contributes to a product’s external look even though the primary intention of this feature is to protect the product from damages. Coca Cola’s 3-dimensional Coke product has a valuable trade dress. The shape and color of this 3-dimensional Coke product ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Simplified Model of Consumer Behaivor Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Simplified Model of Consumer Behaivor Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/business/1455347-small-business-management
(Simplified Model of Consumer Behaivor Essay Example | Topics and Well Written Essays - 1250 Words)
Simplified Model of Consumer Behaivor Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/business/1455347-small-business-management.
“Simplified Model of Consumer Behaivor Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/business/1455347-small-business-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
SIMPLIFIED ACQUISITION PROCEDURES
...?Running head: SIMPLIFIED ACQUISITION Simplified Acquisition Procedures Insert Insert Grade Insert October 26, Simplified Acquisition Procedures 1. Introduction The federal government has different agencies and government departments that often need different products and services. Similarly, the operations of the players in the business industry also include procurement of goods and services. In the normal business operations, the procurement procedures are extensive and the involved parties may incur huge losses especially if it does not involve large quantities supplies. The whole process is often inefficient due to several documentation procedures that are often involved. The slow...
5 Pages(1250 words)Research Paper
Simplified Acquisition Procedures
...was the minimization of the credentials needed to give strong reason for compensation decisions. The credentials used for such transactions consume lots of government expenditure, and Simplified acquisitions are one way for the government to reduce expenditure on subsidiary goods and services as such (GAO, 2003, p.2). Currently, the government issues a test program to include contact procedures for all officers involved in the purchasing procedure. The government seeks maximum efficiency and saving with minimal expenses or financial burdens. Another condition that the government looks forward to is the adherence to the contract clauses prearranged by special documentation that limits administrative...
4 Pages(1000 words)Research Paper
Ethical Leadership and Employee Behaivor
...to proximate observers of leaders. The research utilized structured interviews with twenty ethics or compliance officers as well as twenty senior executives. The respondents were asked to think of an ethical leader they knew about and to answer a broad survey that queried the motives, characteristics and behavior model of the concerned leader. The results clearly highlighted that certain personal traits were predictors of ethical leadership. The most obvious of these traits were found to be honesty and trustworthiness. Additionally a relationship was found between employee perception of fair and principled decision making as well as care for society at large and ethical leadership along with ethical behavior in personal...
8 Pages(2000 words)Dissertation
Nature and Nurture Predispose to Violent Behaivor
...? NATURE & NURTURE PREDISPOSE TO VIOLENT BEHAVIOR: SEROTONERGIC GENES AND ADVERSE CHILHOOD ENVIRONMENT INTRODUCTION Nature and nurture relations to the understanding of human behavior have been studied for several years. In human behavior studies it has been observed that human behavior depends upon environment and varies due to genetic influence. Aggression in behavior is due to variation in genes and, at times, a result of the experiences from early life experience. Aggression and violence do not differentiate between defensive and offensive aggression. Instead these are influenced by anatomically impulsive aggression that is unplanned, yet often leading to physical violence associated with activating negative acts as failure... NATURE &...
3 Pages(750 words)Research Paper
Consumer
...The Functions of the Financial System While it may be difficult to admit to low financial literacy, one should be reassured that a large section of American population face similar challenge particularly in regard to financial and money management. But this reassurance should not mean that people – the consumers specifically - should be satisfied with their lack of information. The fact is that if such circumstance perpetuate, consumers would be susceptible to risks from financial services and from financial service provider and in the same way susceptible to the loss of benefits because of uninformed financial decisions. For this paper, let us discuss the importance of financial institutions as...
2 Pages(500 words)Essay
Linear Model and Nonlinear Model
... Submitted by: Mitchelle Linear Model and Non-linear Model PART L-R Curve-Fitting Project Linear Model: Swimming, 200 m Breaststroke Women, Summer Olympics 1936-2008 Purpose: To analyze the winning times (Gold times) of the Summer Olympics 200m Breaststroke Women swimming competition using a linear model. Data: The data was retrieved from: http://www.databaseolympics.com/games/gamessport.htm?g=11&sp=SWI DATA LR-2: SCATTER PLOT Correlation coefficient = -0.850933406 L-R 2: The winning times as listed herein includes the gold times (winning times) that were recorded in the Summer Olympics from the year 1936 up to the year 2008. L-R 3: Line of best fit (regression line) Collection and plotting of collected data values is only... ...
8 Pages(2000 words)Essay
The Simplified Acquisitions Methods- Contract Administration and Management
...Simplified Acquisition Methods al Affiliation: Simplified Acquisition Methods The federal government agencies typically purchase products and services in one of the three ways: sealed bid, negotiation or simplified acquisitions. Of those methods, simplified acquisition provides the easiest path for federal contracts for smaller businesses. The procurement procedure is streamlined and many federal contracts are reserved exclusively for small firms (Office of the Federal Register US, 2010). Simplified acquisition is a very conducive method for small firms because unlike other purchasing methods, it doesn’t adhere to a set of buying process. Government official can make and pay for a simplified acquisition using cash, purchase order... ,...
1 Pages(250 words)Essay
Bullying behaivor in adolescence
...Why Bullying as an Issue in Human Development Why Bullying as an Issue in Human Development Bullying can be described as undesirable, unwanted and aggressive behaviour among school going children that involves a real or perceived imbalance of power. This behaviour is repeated, or has the potentiality to be repeated continuously over time (Devoe, Kaffenberg and Chandler, 2005). Bullying is an issue to study in human development because it has clearly been proven to affect human development both positively and negatively. ( Mona, Minton and Chapman, 2004) argue that individuals whether they are adult or children, who are persistently bullied or face abusive behaviour are at a greater risk of stress related illnesses whose results... Bullying as ...
3 Pages(750 words)Essay
Model
...Question one. The most beneficial model that Farqua and Kurpius (1993) identify is the strategic planning model. The strategic planning model provides an analysis of the political, economic, as well as internal environment of the company I desire to work for. It further identifies the objectives and aims of the company, and this is by basing on their environment of operations (Fuqua and Kurpius, 1993). The tools of analysis used include the SWOT and the PESTEL analysis. These are very efficient methods of identifying the values of a business organization, and whether their employees derive value by working for them. As a graduate, it is my desire to work in a company that is stable and...
2 Pages(500 words)Essay
Consumer behaivor
...According to the following survey done, the place of manufacture does influence the consumers inthe first place with, Yes: 49% & No: 51%. Basing the survey on the extent of country of origin before buying the product, the result showed the following figures: (a) I Care much: 21% (b) Sometimes I care: 70% (c) I Dont care: 9% Considering the country origin on Qatari behavior, it has been generalized that it does have effect on consumers in terms of history, economic & political background, traditions, nation characteristics etc. All these factors combined together stereotype the image of that particular country’s product. The results shows that most of the customers do not care about the country of origin,...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Simplified Model of Consumer Behaivor for FREE!
Contact Us