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Development a strategy for InteCom - Essay Example

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PBX are used to provide automated telephone exchanges for small to large organisations.
This paper develops a strategy plan for InteCom Company. The…
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Development a strategy for InteCom
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Download file to see previous pages The firm was established recently in 1978 and as of 1982, it has a 1% US market share. The US market is dominated by firms such as AT&T, Northern Western and Rolm and InteCom is ranked at the 13th position, among the lowest. The market is expected to grow by 7 % till 1988 and the demand would be for large digital systems. InteCom has a robust product called the IBX S/ 40 digital systems. This product is based on digital technology and does not have problems of ‘Blocking’ that other product suffer from. It also has an open architecture and allows easy integration with foreign language systems, other than English, something other products do not have.
Among different segments in the PBX market, there is a growth forecast for large customers line segment. While the US market has a lot of competition, the overseas market has double the demand. InteCom is very well positioned to enter the domestic and international markets with its IBX S/40 systems. The company suffers from low branding and it needs to improve its wage structure and the HR policies. The strategy report has performed a detailed SWOT analysis to understand the current market situation and has framed some strategic objectives along with vision and goals. Details of the strategy implementation are also given
The strategic plan provides a blueprint for the objectives for the future. The plan analyses the current business environment and frames the strategic goals that are to be achieved. Risk and opportunity areas are analysed to form an understanding of the market and then a vision is framed. The strategic plan has to be iterative and would have to be updated as and when fresh market inputs become available. A broad based framework for strategic planning is illustrated in the following figure (Moorman, 1998).
A strategic plan would have clearly defined sections such as Executive Summary; Strategic Planning Methodology; Current Situation; Target End-State; ...Download file to see next pagesRead More
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