Cultural Analysis - Essay Example

Download file to see previous pages The main objective of the socio-cultural analysis of India is to find out and recognize the potentiality of business opportunities in the country. This initiation would be effective for foreign investors and marketers in understanding the land, its people and cultural diversity before embarking on any international marketing venture in the country.
Indian history has a glorious past starting from 2500 B.C. with the Indus Valley civilization (2500-1500 B.C.). The urban civilization was developed on the bank of the Indus river along with the flourishing commerce and agricultural trade. After its decline in 1500 B.C., came the Aryans who migrated from the northwest of the subcontinent and settled in the middle of the Ganges river valley. Ancient and medieval India witnessed the rise and fall of several kingdoms with shifting political boundaries. The most significant unified India was constructed during the reign of the Gupta Dynasty (4th-5th century A.D.), which is more commonly known as the Golden Age of India. The Islamic period came to exist in the country from 10th century A.D. when the Delhi sultanate was established. In the early 16th century A.D., the Mughal Dynasty was established. During this period, India reached new heights in cultural harmony, political administration as well as economic accomplishment in trade and commerce. With the arrival of the British (East India Company began a new chapter by initiating trade with India), Modern India witnessed a new political movement as the political power of the country got transferred to the Crown. The political upheavals signaled the beginning of the uprising of a freedom struggle, which was headed by Mahatma Gandhi, the Father of the Nation. On August 15, 1947, India finally got its independence, freedom of becoming a dominion with the Commonwealth after staying in the clutch of the British for almost 200 years. ...Download file to see next pagesRead More