Nobody downloaded yet

Recommendation to purchase Southwest Airlines - Research Paper Example

Comments (0) Cite this document
Summary
In the present global economic turmoil, the perception of the general public towards the airline business has been rather negative as most carriers continue to post huge losses. The present industry, especially in the context of the United States consists of major carriers such…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Recommendation to purchase Southwest Airlines
Read TextPreview

Extract of sample
"Recommendation to purchase Southwest Airlines"

Download file to see previous pages It is not long ago in 2002, when United Airlines, in the wake of the downturn resulting from the September 11 attacks, was forced to file for bankruptcy. Further, American airlines is operating currently with over $18 billion debt in its balance sheets. During the concluding financial year, the three biggest airlines in the United States have posted combined losses to the tune of $15 billion. This is huge considering the millions of money belonging to shareholders, which is at stake (Kevin Freiberg, 2006).
In contrast, Southwest airlines have earned a profit of $178 million in 2008, although this figure is substantially less in comparison to the preceding year (decline by 72.4%). As such, the airline happens to be one of the few airlines to post a profit despite the problems being faced in the sector. this puts its profit at a much larger margin than the performances of all the other airlines put together. In terms of passenger traffic, the airline boarded more than $88 million passengers, a figure which has not been surpassed by any other airline, as per the figures from the Department of Transportation. However, it must be pointed out that Southwest is still placed 7th in terms of revenue with close to $11 billion in 2008 (Charles OReilly, 2005). When considered in tersm of its fleet size, southwest emerges the front runner and is capable to carry more passengers especially when including even its overseas routes. All along, especially since the period after the terrorist attacks in 2001, industry analysts have been constantly questioning whether Southwest would be in a position to maintain its upward trajectory. However, it must be recognized that despite the recent decline in sales, Southwest is among the very few airlines that has posted a profit when other carriers are experiencing both decline in sales as well as passenger volumes (Kevin Freiberg, 2006).
It is therefore no surprise that Southwest has time and again managed to be included in ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Recommendation to purchase Southwest Airlines Research Paper”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1556819-recommendation-to-purchase-southwest-airlines
(Recommendation to Purchase Southwest Airlines Research Paper)
https://studentshare.org/miscellaneous/1556819-recommendation-to-purchase-southwest-airlines.
“Recommendation to Purchase Southwest Airlines Research Paper”, n.d. https://studentshare.org/miscellaneous/1556819-recommendation-to-purchase-southwest-airlines.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Southwest Airlines
...? (Assignment) Southwest Airlines Southwest Airlines is a Dallas and Texas based Airlines Company and it is the largest one in the United States. It mainly deals with domestic passengers. In addition to aircraft facilities, Southwest Airlines provides ranges of other goods and services to the consumer group it serves. This organization provides car rental facilities to its customers and the company has made arrangements for booking the car online. The company also arranges hotel facilities to its customers according to their requirements. Different vocation packages and cruises are other attractive services offered by...
3 Pages(750 words)Essay
Southwest Airlines
...to recommendations presented to it by authorities regarding the safety of the planes ((Thompson & Gamble, 2011, p.154). AirTran Acquisition and Financial Analysis Acquisitions are usually done with the aim of fostering the growth of a company. One of the challenges that the Southwest Airlines will face is in respect to corporate culture. The employees of the two companies may find it difficult to appreciate the new corporate culture thereby affecting the company’s performance. The employees of Southwest Airlines may also perceive the new employees as inferior and labour negative attitudes toward them. As a result, there may arise conflicts between the...
5 Pages(1250 words)Case Study
Southwest Airlines
...A Case Study Analysis of Southwest Airlines from 'First break all the rules' perspective Introduction: Southwest Airlines is known as a different airline. It is one of the few airlines in the industry which is consistently profitable. Most attribute it to their remarkable cost saving mechanisms, but as this case study will show there is considerably lot more to it. 'First Break all the rules' is a remarkable book written by Marcus Buckingham and Curt Coffman. It is more than a book, in that it is an extensive research of eighty thousand manager's successful managers of various businesses large and small, with a resounding conclusion, that very often the best do things their own way even if it is different or against convention... and that...
7 Pages(1750 words)Case Study
Southwest Airlines
...Strategic Analysis of Southwest Airlines November 27, 2009 Table of Contents Strategic Analysis of Southwest Airlines Introduction The objective of this capstone project is to evaluate the standing of Southwest Airlines comparing the performance of the airline with that of the industry in the United States and to undertake an external and internal evaluation of the organization. The paper also attempts to present an in-depth analysis of the strategic alternatives available to the airline and make a suitable recommendation for improving the operational performance of the company. The study about Southwest Airlines becomes interesting in view of the fact that the airline has been profitable for a continuous period of 36 years... which is...
27 Pages(6750 words)Case Study
SOUTHWEST AIRLINES
...Southwest Airlines (SWA) is well known in the industry for the fastest turnarounds, on schedule flights and luggage arrivals, and exemplary levels ofservice. Nevertheless, changes in the external environment continue to exert pressure on any organization to change and ensure their success and survival. Major airlines gave up competing with SWA’s low cost service for market share. SWA’s continued expansion has forced the other airlines to bring about a major change in their cost structures by developing new low-cost services in short-haul markets (Bennett & Craun, 1993). This in turn led to a correction in the industry’s long-haul pricing structure where at times airlines were forced to offer prices lower that their costs... the fuel prices...
5 Pages(1250 words)Essay
Southwest Airlines
..., and labor demands. The recommendations are: determine a succession plan, expand slowly to underserved markets, and strengthen the culture committee. Introduction Southwest Airlines is an example of a low-fare/no-frills airline with a point-to-point service strategy. It focuses on the southwest region of the U.S., where weather is more stable and delays are less frequent. The Airline Deregulation Act of 1978 intensified competition because of the absence of government regulation in setting fares, allocating routes, and controlling entry and exit points. Instead of encouraging truly free competition, the Act benefitted large carriers who...
3 Pages(750 words)Case Study
Southwest Airlines
...Southwest Airline: Can LUV Rule the World? Southwest Airline is one of the most popular low cost American domestic airline that has been able to sustain its profitability through the turbulent phase when rest of the important airlines like Pan Am, Eastern etc. were struggling to survive. After deregulation in 1978, the airline business became highly competitive. There were three key reasons that have contributed to its continued success: human resource; customer service; and innovative cost effective strategy of operation. The organizational culture of the company is highly encouraging. It provides a facilitating environment of learning to its staff and encourages share in profits through stock ownership. In 1992, 10% of stocks... time,...
2 Pages(500 words)Case Study
Southwest Airlines
...and meet the needs and concerns of the customers. More importantly, employee customer engagement leads to provision of high quality services. It is in this regard that the competitiveness of Southwest Airlines can be attributed to the engagement that employees have with the customers and the related effectiveness, efficiency and quality of services. The competitiveness of Southwest Airlines in the air travel business is also attributed to its simplicity. For example the company keeps its fares as simple as possible. This means that the reduction of fares by the Continental and the United Airlines is not a major threat to the competitiveness of the...
10 Pages(2500 words)Essay
Southwest Airlines
...Southwest Airlines and its Operational of Ethics Details: al Affiliation: Southwest Airlines and its Operational Code of Ethics Organizations the world over often set forth certain operational guidelines governing the internal working dynamics towards planned objectives. Among the areas prioritized is the identity/image of the organization projected to the greater public; a positive uniqueness that helps in breaking the jinx of a competitive world where businesses compete in terms of superiority of services rendered to customers. Cultivating that desired identity is the Code of Ethics that demarcates/defines the principles of operational conduct and behavioral expectations required of every individual employee while interacting... with...
5 Pages(1250 words)Essay
Southwest Airlines
..., procedures, operating practices and core values underlying Southwest’s efforts to implement and execute its low-cost/no frills strategy? Since inception, SA employs a simple fare structure. Mostly its fare are not refundable but can be used for future travels without incurring a change fee. It is important to notice that other airlines do charge a change fee to the customers. SA has been lenient on advance purchase of tickets compared to other airlines. The company offers deep discounts on fares if tickets are purchased online at its website. Economy minded or Business Select customers are offered a new Business Select fare to attract them. They...
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Recommendation to purchase Southwest Airlines for FREE!
Contact Us