Free

Advertising Journal #3 - Essay Example

Comments (0) Cite this document
Summary
Mars corporation, who produce Twix, have recently been running ad campaigns for this chocolate bar in North America with the tag line ‘Need a moment? Chew it over with Twix’. In this paper the different versions online, in…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.3% of users find it useful
Advertising Journal #3
Read TextPreview

Extract of sample "Advertising Journal #3"

Journal no. 3: Twix The product for discussion in this paper is Twix. Mars corporation, who produce Twix, have recently been running ad campaigns forthis chocolate bar in North America with the tag line ‘Need a moment? Chew it over with Twix’. In this paper the different versions online, in print, and on television of this advert will be discussed in order to established the marketing strategies which are used to sell Twix and the target market of these advertisements.
On the Twix website, www.twix.com, the following interactive advertisement is run;

In this advertisement, Bruce meets a girl and, not knowing whether to be ‘deep’ or ‘shallow’ to win her over, pulls out a Twix bar to ‘chew it over’. While Bruce is chewing, the person watching the advert is asked to decide if Bruce should be ‘deep’ or ‘shallow’. In this ad, Twix is being advertised as a snack at break-time which people can eat while they reflect on life. This type of innovative advertising style appeals to a young target market, ranging from late teens to late twenties, who enjoy the interaction and use computers. Indeed, the characters in the advert are all in their late twenties, so this is clearly the market sector that Twix is aiming to appeal to.
On TV this concept was extended over a number of different ads. Although the interactive element was taken away, the tag line ‘Need a moment? Chew it over with Twix’ remained the same. As well as Bruce trying to win over his girl, there was the Bookzone ad, in which two guys are reading a book on ‘How to Score a Hottie’. A beautiful woman approaches them and one of the guys pulls out a Twix in order pause time and decide how to impress her. He turns to his friend, tells him he’s pathetic, and gets to go for a coffee with the woman.

In all the TV advertisements, the recognisable tag line was repeated. The ads focused on situations where men, usually in their late-teens or twenties, were attempting to impress women. This style of advertising clearly appeals to the younger audience. It is a fun-loving, goofy approach to advertising, showing that Twix is the candy bar for people with a sense of humour.
In this particular campaign, Twix made very little use of print advertising as a way of promoting their message. This is perhaps because the point of the ad campaign is that the Twix bar can stop time and allow the eater to chew things over and this is difficult to portray with a non-moving medium. However, on other campaigns, Twix have made use of the print media. On their ‘two for me, none for you’ campaign, Twix actually inserted speaking advertisements in Rolling Stone magazine which were activated when the page was turned. This sort of innovative advertising fits with the quirky approach they have taken in their ‘chew it over’ campaign and suggests that Twix clearly have the teens and twenties target market in mind.
It is clear, therefore, that with all their advertising Twix maintain a youthful, quirky image designed to appeal to the target sector of people in their late teens through to their twenties. They are careful to pull internet, print and TV advertising together with the same themes and recognisable tag-lines so as to communicate succinctly and directly with their target market. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Advertising Journal #3 Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Advertising Journal #3 Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1556721-advertising-journal-3
(Advertising Journal #3 Essay Example | Topics and Well Written Essays - 500 Words)
Advertising Journal #3 Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1556721-advertising-journal-3.
“Advertising Journal #3 Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1556721-advertising-journal-3.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Advertising Journal #3

Journal 3

... Leadership development Section A 12 ways to better team building The most important aspect of leadership is to ensure that your team members are able to work as a unit. It is the only way through which success can be realized. According to Ellen Belzer, there are twelve ways in which one can ensure that effective team building exists. The following are the methods which are very crucial: The first thing as a team leader is to get personal; ensure you understand the motive of each of your team members. For example if you are doing an IT project, some people might be interested in software while others in hardware. It will be appropriate to distinguish the two. The second thing is to focus on the goals through defining the mission... Leadership...
7 Pages(1750 words)Article

Journal 3

... The Dysfunctional U.S. Health Care System The World Health Organization (WHO) declared that “the enjoyment of the highest attainable standard of health is one of the fundamental rights of every human being without distinction of race, religion, political belief, economic or social condition” (WHO 17). This declaration gives emphasis to the great value of health to people in a society. Unfortunately, even though the medical institutions in the United States have formulated objectives for health and health care delivery, as regards both prevention and treatment, the existing health care financing system holds back the realization of such initiatives. These initiatives have two common goals: first is to enhance quality of life... The...
4 Pages(1000 words)Essay

Journal 3

...Political Immigration Discussion and A Headscarf During times of election to high office, politicians seeks to debate those issues which hold great relevancy in the mind of many people. One such issue, especially during the current election year, that would remain relatively misaddressed would be that of immigration. “Pollsters tell us that immigration is one of the hot-button issues roiling voters in todays primaries. But as a New York Times article put it recently, "When national politicians have tried to seize on such anger, they have usually failed -- and failed quickly." Scholars of immigration almost unanimously agree,” Adding that, “Debates over immigration can continue for decades, resulting in significant policy changes...
2 Pages(500 words)Essay

Advertising Journal #4

.... The ad is a traditional expression of holidays, religious fervor and children’s passion to look for their favorite diet during fun making and enjoying. Happiness of the children can be observed by looking into their eyes and smiles, and Santa Claus is the representative of peace, joy and generosity, which proves the beverage source of joy and peace. Children are the target of this beautiful ad, though the beverage is popular among all folks, nations and generations. (Retrieved from http://www.dirjournal.com/internet-journal/the-visual-tour-into-coca-cola-print-advertising/) Advertisement No. 3: Being telecasted at China and Hong Kong, this commercial reveals the power...
2 Pages(500 words)Essay

Journal 3

...I believe that a teacher must guide her in their learning, being more of a helper and mentor to them to encourage their growth. I would still have a classroom management system in place, but I would focus on positive reinforcement rather than punishment. This should also reduce the number of behavior modification plans that need to be made. I once had a 2nd grade teacher that taught my class very similarly to the way I want to teach my class. I remember when we were talking about travelling and we were making paper suitcases and cutting out things we wanted to take with us on our journey. Instead of telling us what we needed in the bag, the teacher gave us suggestions about what we might need and invited us to come up with ideas... believe...
1 Pages(250 words)Essay

Journal 3- #3

...establishments around the campus. However, despite any effort done by the school administration in promoting healthy eating and lifestyle, ultimately, it is the students’ prerogative whether they will choose to be eat healthy food and have an active lifestyle. What we can give the college students is the information they need to be healthy, such as the food choices, the activities they can do, and the benefits of being healthy. In addition, they can organize activities that allow an active lifestyle, such as fun run and sporting events. It is especially important for college students to be healthy because they are so much life ahead of them, including having a career and raising a family. References Ferrara, C. M. (2009). The College...
3 Pages(750 words)Essay

Journal#3

...Journal #3 Please discuss at least five things that you learned from the Birth-Two chapter, observation, discussion and/or power points and posted information? I have learned the development goals of a child and the states which the neurological system develops which are: Potential problem areas involving previous developmental goals not met, stress on family system, changes in environment, and that a child is unable to explore his environment due to a physical or mental handicap or too rigid restraint among others “Normal” difficult behavior involving constant exploration involving running, climbing and getting into things, clinging to pacifier and/or blanket and thumb sucking among others. Cries for...
1 Pages(250 words)Assignment

Journal 3

...Journal 3 Introduction Compensation and benefits are defined as the rewards provided to the employees by organization in accordance to the work performed. This essay with discuss for the thesis statement. Thesis statement “Effective compensation and benefits policy helps organization to motive its employees to improve productivity”. Discussion Compensation and benefit policy determines the type of employees to attract and provide employees benefits packages and reward programs to attract best employees in the industry. The pivotal reason behind the implementation of compensation policy is to attract competent and quality employees. Some of the payments that are included in compensation are rewards, checks, profit sharing, sales... 3...
1 Pages(250 words)Essay

Journal 3

...28 March Journal entry: The content has greatly helped me in establishing a sound relationship with God. This is because having recently narrowly escaped a very scary accident, I came to realize the reality of life. I felt that life is just a big strange illusion which does not matter as much as afterlife does. Wise investments should be made in the department of preparation for the life that will last forever. I did not have as strong relationship with God as I have now. I have developed a habit of looking up to God every time I am confronted with cognitive dissonance in life. Exercising this habit always gives me guidance and peace of mind. I feel like more emphasis should have been laid in class on how to maintain...
1 Pages(250 words)Essay

Journal #3

...Comparative Analysis Introduction Marriage is often designed as a solution to the need of the society to maintain family. However, the contemporary society has created ways of bringing up children without the dependent on family unit. Moreover, the responsibility of parenthood has been designated to institutions and care units thus leaving more questions than answers on the role of family in raising children. Cohabitation is fast becoming a natural phenomenon in our society today as people are increasingly embracing the lack of formalities and legality of cohabiting as opposed to marriage which legally binds the couple. Besides, the slow erosion of families in our society, the acceptance of divorce has rapidly increased, as well... Analysis...
3 Pages(750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Advertising Journal #3 for FREE!

Contact Us