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Strategy - Essay Example

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After several meetings with the “Magnificent group” members, we were able to develop the strategy to launch the positioning of our non-profit organization and the implementing actions in order for it to be competitive and feasible. The strength of our strategy lies in…
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Download file to see previous pages uploaded in YouTube website under the title “ the Boy Scouting.” The video could also be viewed frompersonal social networking websites such as Facebook.
2. We sent a copy of the video to Narragansett Council so that it would be published in its website as well. This is a linking strategy which translates to an effective advertisement that is free of charge.The video would be submitted in the guise of a giftfrom “Magnificent group” to Narragansett Council.
3. We have also sent a proposal to Johnson & Wales University in order to persuade the school into granting scholarship to one of the participants in the Boy Scouting at Narragansett Council. Once this scholarship element is successful, then it would help to encourage the children to be involved in the Boy Scouting activities at Narragansett Council.
4. We invited Jason Dugan director of program in Narragansett Council to attend our presentation, which will be held on July 30, 2009. Hopefully, the activity would further cement a good relationship for future cooperation.
2. We will tap our existing relationships and tie-ups with other universities just so more people and resources could reinforce the campaign to disseminate information about Narragansett Council, including the benefits for boys who will join their scouting camps. Part of this campaign is a audio-video presentations about scouting activities and testimonies from scouting participants.
The success of the abovementioned strategy is certainly dependent on the implementation of each outlined elements. We will be serious to apply and follow our plan – both short-term and long-term - so that we would be able to achieve our goals. The short-term goal – the making of the video and its propagation, including other activities, were undertaken mostly during the class period. The long-term plan would be carried out even after ...Download file to see next pagesRead More
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