Quality Assurance - Ford Motor Company - Essay Example

cilitated the company to keep abreast with the changes and maintain a competitive edge over their rivals, has been its ability to test new approaches in its business strategy through stringent framework of quality assurance. Montgomery states, ‘..strategy must be a dynamic tool for guiding the development of a company over time’ (Montgomery, 2004). While changing dynamics of the global business has necessitated formation and incorporation of management strategies that go beyond the realm of individual company’s concern, planning for distinctive competencies has given the company market leadership.

The company’s focused vision towards quality has helped the organization to maintain its market leadership even in the recessive environment of global economy. The company has made concerted efforts to follow six sigma criteria to meet the challenges of the contemporary time. In the deteriorating market conditions of global market economy, the company is primarily faced with two major issues: efficient and timely production of new products; Quality assurance satisfying ISO 9000 standard that meets the customers’ changing demands within the constraints of rising cost.

Quality Assurance can be broadly defined as the activities that deliver high standard of products and services to customers at large, satisfying their requirements and meeting their changing preferences. It ensures that production and delivery of services take place in a manner that delineates the percentage of error or the problems within the production and have requisite standard. ISO 9000 is the name of Quality Assurance standard that are followed globally. The primary requirements of ISO 9000 is to develop a well defined system that incorporates that is well documented and the information is disseminated amongst the various stakeholders so that they can be followed at each step of different business processes.

In the contemporary times of cutting edge competition, Juran asserts ‘all quality