Do You Dream in Chocolate - Lindt Truffles - Essay Example

The customer has experienced what he had expected. The product has lived up to his expectation and satisfied him. This makes him fall in love with the brand and not just become a consumer for life but in effect a brand ambassador for the company.

Target Market / Consumer
Good things in life are never free. If you have to consume the world’s finest brand of chocolates, you have to pay a price that is very fine too. Lindor Lindt Truffles is one of the most expensive chocolates in the world. The price itself brings out the target market for the Truffles; they are targeted towards the rich and well-off people who can afford and who want to pay a very high price to consume.

Price is a major factor, but not the only one. Another factor that identifies the target market for Lindt Truffles is people having aristocratic taste and a love for fine items. They need not be very wealthy, but they need to have an understanding of the value of things.

So if you sum up, the target market and consumer base for Lindt Truffles are wealthy people having a taste for well-tasting, luxury eatables.
Demand

Demand for Lindor Lindt Truffles is likely to be very stable and not affected by other factors. Although a seasonal variation is likely to occur, in most cases, the demand is fairly inelastic. This is because the consumers are unaffected by other events occurring such as changes in economic or political conditions. Also, chocolates happen to be a very insignificant portion of one’s income; it is not likely to be affected by changes in income.

Some of the most significant competitors for Lindor Lindt Truffles are:

1. Nestle
2. Suchard
3. Cadbury’s

Strengths

Well-established business processes

Highly trained and specialized workforce

The well-established delivery network and brand name

Cost savings because of High Volume

Weaknesses

Recipes (an important asset) likely to leak out

Conventional Management Style

Production located in just one country

 

Opportunities

Well-established brand name

Thousands of brand-loyal customers

Room for other gourmet products

 

 

Threats

Low-cost producers might enter the market

Demand may reduce as people become health conscious

Fake products with the company’s brand name

 

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