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Case Analysis for Cowgirl Chocolates - Book Report/Review Example

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Summary
Chocolate is also referred to as a comfort food. Also chocolate is considered as an expression of love. In the present day’s society chocolate is also known as a woman’s ‘sweet dream’. Now in the context of the company Cowgirl chocolates generally manufacture spicy chocolates which are very much a rare. …
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Case Analysis for Cowgirl Chocolates
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Download file to see previous pages Economic conditions
Economic condition refers to the present financial condition of the company. The present financial condition is stable. Hence people can spend in such items.
Cultural and social values and trend
There are actually no issues in context with chocolate products. It is an accepted product of the society.
Classification and definition of industry
The chocolate industry is very much vast. However the market for spicy chocolate is not as large as compared to the market of chocolates. Gift packaging is well admired during the holidays. The company has also succeeded to position itself in that way.
Analysis of existing competitors
There are very less direct competitors for the company. Most of the companies are indirect competitors. The company mainly competes with the other companies on the basis of shelf booking of the retailers. They want their product to position at such a place, so that it gets easily noticeable. The main competitor of the company is Seattle chocolate. Seattle chocolates have some of the high quality chocolates but without spices. Other companies manufacture some of the premium chocolates and some variants of it.
Apart from competing with the established chocolate companies, the company also competes with the players which belong to the hot and spicy food industry. However these products are not made up of sweet. Therefore they can be referred to as the substitute products.
Analysis of potential new entrants
Chocolates are favorite among a mass section. Also given the favorable conditions has increased the threat of new entrants. Analysis of suppliers and buyers The suppliers of such products are in huge numbers. Also these days’ raw materials are available online. Hence bargaining power of suppliers is low. The industry also has a number of established layers; therefore the consumers get a number of options. Hence bargaining power of buyers is high. Summary of industry opportunities and threat The industry offers a number of opportunities. The most important opportunity lies in its distribution. The companies can target other established restaurants and can also consider exclusive store operation. However threats are also there from substitute products. Beverage sector and fast food sector are the biggest threats of the industry. Organization ...Download file to see next pagesRead More
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