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Analyses of Real Cocholate Company - Essay Example

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The Real Chocolate Company has a place of prominence in the gourmet chocolate segment, which is the fastest growing segment in the chocolate industry. The company is also acclaimed as one of the 100 fastest growing small companies in the United States of America. Since its…
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Download file to see previous pages stated after the performance of the fiscal year 2007 that she wants the company to cross the $100 million mark for the first time in the Companys history, it is clear that she had a measurable and clear vision about the company.
1. Retail chocolate sales reached $16.3 billion for the year ended December 2006. Per capita consumption of chocolate was over 13 pounds in 2004. This can be used as an opportunity to earn more revenue.
2. “Cocoa flavones, the unique compounds found naturally in cocoa may increase blood flow to the brain, according to new research published in the Neuropsychiatric Disease and Treatment journal. The researchers suggest that long-term improvements in brain blood flow could impact cognitive behavior, offering future potential for debilitating brain conditions including dementia and stroke” (Sorond FA 2008).
3. “Designed anti-dominant laws that will ensure the fair distribution and enforcement of purchase limits and export quotas in accordance with generally accepted antitrust and competition principles” (Blue 2007).
4. “The US chocolate and confectionery industry is a principle consumer of key US agricultural commodities.  For every dollar of cocoa imported, between one and two dollars of domestic agricultural products are used in the making of chocolate” (Economic Profile of the US Chocolate Industry).
3. “In 2000, a report by the US State Department concluded that in recent years approximately 15,000 children aged 9 to 12 have been sold into forced labor on cotton, coffee and cocoa plantations in the north of the country” (Global Exchange 2005).
4. Its reputation for quality, variety, and taste of products, special ambiance of the stores, store site selection criteria, expertise in the manufacture and merchandising of chocolate candy products, and good customer service, provide the company with a competitive advantage.
5. Approximately 50 percent of store sales are from products made on-site. This concept conveys ...Download file to see next pagesRead More
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