Nobody downloaded yet

Strategies in Action - Assignment Example

Comments (0) Cite this document
It has been argued that the adoption of a uniform strategy across the globe enables a company to benefit from a range of potential synergies that can provide it with competitive advantage. Others, however, have argued that adapting strategy to fit idiosyncratic national market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Strategies in Action
Read TextPreview

Extract of sample "Strategies in Action"

Download file to see previous pages Lastly, by weighing the relative advantages and disadvantages, a suggested change of thinking is offered for the recommendation.
Over the years, global and multinational companies are faced with the choice between standardization and adaptation when it comes to their strategy in different markets. While standardization has been the cornerstone of globalization over the years, it has also been argued that companies that tailor their strategy to their individual country markets have more chances of local success. According to Loyka, “the globalization of markets is the principal driving force behind the need for global product standardization theory (2003).”
The two strategies certainly have their own advantages and their own drawbacks. Therefore, assessing these relative strengths and weaknesses is important when considering entering other international markets and joining the global competition.
Johansson in his book “Global Marketing has identified the advantages of standardization, which according to him includes the following: “cost reduction, improved quality, enhanced customer preference, and existence of global customers, and the emergence of global customer segments (2000, 367-368).” As according to Loyka:
“While standardization of product design, packaging and promotional material offers important economies to multinational marketers (Buzzell, 1968), little hard evidence is available on the potential benefits arising from a more coherent international image, more rapid international diffusion of products and ideas, and greater coordination and control (Walters, 1986). The gains from standardization range from cost savings and more consistent dealings with customers, to better planning and exploitation of ideas with universal appeal (Buzzell, 1968) (Loyka 2003).”
Cost reduction. As companies find their local markets saturated, companies look for opportunities in the international markets. The ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Strategies in Action Assignment Example | Topics and Well Written Essays - 2500 words”, n.d.)
Strategies in Action Assignment Example | Topics and Well Written Essays - 2500 words. Retrieved from
(Strategies in Action Assignment Example | Topics and Well Written Essays - 2500 Words)
Strategies in Action Assignment Example | Topics and Well Written Essays - 2500 Words.
“Strategies in Action Assignment Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategies in Action

International Business Strategies in Action

...?International Business Strategies in Action Table of Contents International Business Strategies in Action Table of Contents 2 Task International Expansion of RyanAir in India 4 Introduction 4 External Environment Analysis 4 PESTEL 4 Political 4 Economic 5 Sociological 7 Technological 7 Environmental 8 Legal 8 Porter’s Five Forces 8 Bargaining Power of Buyers 8 Bargaining Power of Suppliers 9 Threat of New Entrants 10 Threat of Substitutes 11 Competition among Existing Players 12 Culture 12 Capabilities and Competencies 13 Market Entry Strategies 13 Mode of Entry 14 Conclusion and Recommendations 14 Task 2: Critical Analysis 15 Introduction 15 Summary 15 Positive Aspects 16 Negative Aspects 17 Impact 18 Coherence 19 Conclusion 19... ...
12 Pages(3000 words)Assignment

International Business Strategies in Action action. An international business strategy is formulated based on different factors you can gather in the target market. This is also one big reason why a strategy formulated for a particular country or market would most probably fail in other countries. Summary Author Ghemawat focuses on the international strategies through the three A’s strategy categories of adaptation, aggregation, and arbitrage. The three A’s are strategies that may serve various purposes from political, economical, cultural, etc, etc., in an international business strategy. The strategy of Adaptation can be used by the...
14 Pages(3500 words)Assignment

International Business Strategies in Action

...?International Business Strategies in Action Table of Contents 0 Overview 3 2.0 Objectives of McDonald’s to enter into China 3 3.0 Situational Analysis: PESTLE Analysis of China 5 3.1 Political Environment 5 3.2 Economic Environment 5 3.3 Social Environment 6 3.4 Technological Environment 7 3.5 Legal Environment 7 3.6 Environmental Factors 7 4.0 Industry Analysis: Porter’s Five Forces Analysis 8 5.0 Cultural Analysis 9 6.0 Core Competencies of McDonald’s in China 10 7.0 Mode of Entry of McDonald’s in China 10 References 14 Bibliography 16 1.0 Overview The purpose of the paper is to analyse and critically evaluate the entry strategies adopted by McDonald’s in its process of internationalisation. As stated by DeWit & Meyer (2010... ), the...
6 Pages(1500 words)Assignment

Walmart Strategies in Action

...? Wal-Mart Strategies in Action Wal-Mart Strategies in Action Wal-Mart is an extremely enormous American multinational retailercompany. The company also operates various departmental and warehouse stores around the world. According to the company’s official website, Wal-Mart was founded by Sam Walton in 1962. The company has grown to be the leading retailer globally and the third largest public corporation. With more than 2 million employees around the world, the company boasts of the largest employee base in the in the globe. Long Term Objectives Wal-Mart’s mission is to enhance people’s lives (Amendola, 2012). This is accomplished through helping people to save money....
4 Pages(1000 words)Research Paper

Comparing Strategies: Performance Management in Action

...and strategies for identity work (Adams and Crafford, 2012). Importantly, studies have shown that ‘psychological empowerment’, consisting of competence, meaning, impact and self-determination, predicts employee engagement in a statistically significant way (Stander, Rothmann, 2010). In this essay, we will focus on the approaches used by Ginsters and Nampak to enhance employee motivation, performance and engagement amongst their respective workforces. Ginsters, until 2004, ranked very low on the employer standings and struggled to maintain a balanced workforce of skilled workers from diverse backgrounds. The staff morale was poor and there was a feeling of mistrust amongst the various departments within the organization....
7 Pages(1750 words)Essay

Comparing strategies: performance management in action

...: Doing the Most Good for Your Company and Your Cause. New York: Wiley. Kourdi, J. (2010). Business Strategy: A Guide to Effective Decision-making. New York: Economist Books. Maurya, A. (2012). Running Lean: Iterate from Plan A to a Plan That Works. Farnham: O'Reilly Media. Melvin, S. (2010). The Legal Environment of Business: A Managerial Approach: Theory to Practice. New York: Business And Economics. (2002). Management: The Business Environment of Organisations. Retrieved 9th May 2013from: Mullins, J. & Longman, A. (2005). The Rational Project Manager: A Thinking Team's Guide to Getting Work Done. New York: Wiley. Northouse, G. P. (2012)....
6 Pages(1500 words)Essay


...:// Abowitz, K. K. (2002). From public education to educational publics. Clearing House, 76, 34-39. Alvarado, B. & Peebles-Wilkins, W. (2003). Social work in early college high schools? Children and Schools, 25(3), p. 131 Anderson, T. C. (2004). Closing the achievement gap: Reaching and teaching high poverty learners: 101 top strategies to help high poverty learners succeed. New York. Cengage Learning. Anderson, G. L., & Herr, K. (2009). Practitioner action research and educational leadership. In S. Noffke & B. Somekh (Eds.), The Sage handbook of educational action research (pp. 158–159). Thousand Oaks, CA: Sage. Aronson, N. A. (2010). A study of the effects of...
125 Pages(31250 words)Dissertation

Charting Action Strategies to Achieve Your Goals

...? Charting Action Strategies to Achieve My Goals: Communication, Engagement and Problem Solving Introduction Setting my personal course for strategic action begins with being able to manage myself with regards to time, finances and relationships that I have both socially and professionally. Once I have understood myself, I believe I will be better able to understand others as I set out to attain a leadership position in my chosen career. This process will include acquiring and developing a wide range of skills; and integrating these to achieve personal and team success. This is because a leader needs to be able to resonate, connect and inspire so as to develop a high level of personal...
7 Pages(1750 words)Admission/Application Essay

Management Strategies in Action

...Quality Function Deployment In a highly competitive environment today, it is imperative for companies to continually know about the changing expectations of the customers. Quality function deployment (QFD) is a powerful technique to know the customers requirements and accordingly design new products and services. It is also useful to modify the features and designs of its existing products according to the changed requirements of the customer QFD helps to understand the importance that customers attach to their various expectations. It is a challenge to understand what the customer exactly wants. In most cases, the number of customers may be too many having different expectations, some of which may be contradictory to those... Function...
12 Pages(3000 words)Essay

Strategies in Action the people and therefore adaptation will adapted to the local customs rather than that of a nation. Bibliography Alimiene, M. and Kuvykaite, R. (2008). Standardization/Adaptation of Marketing Solutions in Companies Operating in Foreign Markets: An Integrated Approach. Engineering Economic, Vol 1 (56), pp. 37-47. Anon. (2007). Master of Business Administration, Strategies in Action, 11th Ed. University of Leicester. Buchanan, D. and Huczynski, A. (2004). Organisational Behaviour - An introductory Text, 5th ed. Harlow, UK: Pearson Education, Chung, H, F, L. (2007). International marketing standardisation strategies analysis. Asia Pacific Journal of Marketing and Logistics,...
17 Pages(4250 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Strategies in Action for FREE!

Contact Us