Analysis and Recomendation of Marketing strategy of Vodafone - Essay Example

Strategies of an organization should well be able to detail themselves as per the needs of the environment while planning for the future. A framework for any program can well be preferred if it is deeply affinitive to the generalization of a venture or enterprise keeping in mind the quality of methodizing. The one concept firmly oriented towards the creation of values for its customers will conclude with excellence in the target market.

Vodafone uses its familiar red logo and retains themes of togetherness, fashion joy and enjoyment throughout its marketing communications. The same uniformity is maintained and followed by Fanta, Microsoft, Nike, Sony and host of other companies. What should be the rational behind this? Is it for fun? Integrated marketing communications see the elements of the communications mix integrated into a coherent whole. As the fight of market shares and quest for product success continue, marketers are employing all the necessary tactics, and methods to give their product a break through, or remain competitive (Brennan, Baines, and Garneau, 2003, Rowley J 2004).

One way of doing this is through differentiation, making your product outstanding, by having your values and image (Zineldin M., and Philipson S., 2007). This is known as the marketing communications mix, and forms the basis of marketing (Pelsmacher& Kitchen., 2005) This paper examined the importance of marketing to Vodafone, it current and future market challenges using certain analytical tools and models. Part one of the paper lay emphasis on these models while part three looks at the resources and capabilities that distinguished Vodafone from its competitors.

The PESTEL framework can only be used to look at the future impact of environmental factors and that this impact might be