Critical Commentary on a video clip-400-500 word - Essay Example

Critical Commentary The word media is used for global media or mass media. Media is mostly defined as any sort of information which might include music, movies, news and shows etc. Global media is playing a major role in providing all kinds of information all over the world. The concept of global media is quite complicated, it is complicated in ways that people have now the means to expose any kind of information they want anytime and anywhere, first only a selected few were allowed to provide information and there were only mass media producers as well, now it is quite a different story altogether.

Global media includes the following channels to provide information to the world. The channels are; through television, cinema, music industry, newspapers, magazines, the internet, books, advertising, video games and even through the use of mobile phones. Let’s pick up the industry of music as a means of global media. The most basic quality or characteristic of music is that, whatever your location, whatever your mood, whatever the work your doing, as soon as you hear any kind of music it catches your attention.

When a product uses a song as a form of advertisement to the masses it actually creates an audio form of recognition for that particular product because when you hear that product’s specific music you instantly realize what product it is being talked about. (Music: Its roles, qualities and influence) Another quality of using music is that one song is used for one region or maybe even more thus bringing the concept of globalization into the world. When the same thing or the same music is being used throughout the world it brings a sense of harmony through that product and brings the realization that where ever you are in the world that product that you have in your homeland is also over there.

When China conducted its first Olympics in Beijing 2008, it used a theme song called “You and Me”. China used this song to create a sense of harmony through the athletes of the world regardless of color, religion, creed, sex, and culture. The song has in itself a sense of bringing the world together on one common ground for a common goal. The words “You and Me” as the title states gives the listener a sense of friendship where ever or who they might be. When a person listens to this song he or she will feel that all the feelings regarding hatred for each other will disappear and in return it will leave behind a sense of beauty, peace, harmony and being one.

This song also emphasizes on one world and one dream, which means that all the athletes from all over the world come together under one roof to play sports, while forgetting who they are and where are they from. And it also emphasizes on the fact that everyone is an equal when they are playing sports and it is their ability and talent that matters and not their country when they are in competition with each other. ReferencesMusic: Its roles, qualities and influence (n.d), Available from, , Retrieved on 24th September’08