Operations and logistics management - Essay Example

Operations and Logistics Management Online booking is the booking of tickets and making of payments through an online manner. This is a process that has gained a lot of significance and fame in the present times due to the removal of complexities related with the physical booking regimes. However there are still some issues that need to be resolved in the wake of online booking which will be looked into further here. (Doganis, 2001)The positive aspects include the manner in which ease of service in online booking is made possible whereby just about everyone who has an access to a computer with Internet facility can register and purchase a ticket.

This makes the task easier since payments are made online and the registration process is simple and very easy to understand. Since the data is usually fed into the client side computer, the aspect of reaching out to the already registered customers through the database helps the company in spreading its message, getting their point across to the relevant target audiences and so on and so forth. (Cade, 1996)The negative aspects include the manner in which verification still needs to be done through the physical presence of a person, especially at the airport terminal where the online booking is re-confirmed and there have been instances when the travelers have returned due to missing information, all of which cannot be made available online.

This is a very cumbersome process for the traveler and he undergoes agony and distress at the hands of the authorities. At other times, visa restrictions and incomplete data has accounted for a number of different problems as well. However this style of service (online booking) has been on the development side and more and more travelers are booking their tickets online, so as to save on fuel and time constraints. This is a busy world where business people have issues dealing with certain problems and hence they find it best to book tickets online and earn rewards as well.

(Griffin, 2002) On the flip side, for a newbie traveler this can pose problems since he might encounter different problems at the hands of the online booking form, the agent or the whole service in essence. Hence there could be a number of improvements made within the related circles. For one, they could adopt a more comprehensive cover for the potential customer who is the traveler at the end of the day. They could offer services which are readily available when the customer makes a physical appearance at the travel agent’s office.

(Molina, 2001) They can avoid the litigation measures and issues which are encountered by the customers when they are about to board a flight. Security checks however will remain an issue and efforts to improve in the related ranks could however be suggested here. All said and done, booking tickets the online way will improve only if earnest endeavors are undertaken by the people at the helm of affairs and one should hope that there are technological changes waiting to happen in the coming times.

Works CitedCade, John. Traveling Online: Traveling Is Going High-Tech, but Should You Give Your Agent the Boot? Maybe Not Yet. Black Enterprise, Vol. 27, August 1996Doganis, Rigas. The Airline Business in the Twenty-First Century. Routledge, 2001Griffin, Jill. Customer Loyalty: How to Earn It, How to Keep It. Jossey-Bass, 2002Molina, A. Internet-Based Tourism Services: Business Issues and Trends. Futures, Vol. 33, 2001Word Count: 511