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The corporate communication should be a manifestation of the organization’s responsibility towards society. Let us analyze Nike example regarding the same.
Nike has been attacked by NGOs constantly for its attitude for its manufacturing units overseas. Nike claims itself to be a marketing firm rather than a manufacturing one. It entirely out sources its manufacturing and contracts the work across the globe. However more than once it has been embarrassed by the attacks on its overseas operations. In the year 1996, there was a child labor issue when a major story in the Life magazine featured a photograph of a very young Pakistani boy sewing a Nike Soccer ball. In response the co announced that it will raise the minimum age of the factory workers. In the 1970s most Nike shoes were made in Taiwan and South Korea. When the labor in these countries started to organize themselves for better wages and working conditions the company shifted its activities to Indonesia, China and also Vietnam. It is analyzed that Nike preferred these countries due to their poor enforcement of labor laws and also cheap labor availability. However in October 2000, the BBC exposed Nike factory in Cambodia which broke its own strict code of conduct and rules. Post this, Nike promised to remove all underage workers from its factories and assured to pay for their education till the age of 16. In 1997, Nike was exposed for its hazardous conditions in south-east Asian factories where the labor was subjected to toxic material and fumes. All this while Nike tried to avoid responsibility for factory conditions by saying that they are “just buyers”, but the anti-sweatshop movement has refused to accept the excuse. The movement also forced Nike to take responsibility for the workers who make their products. The company incorporated CSR into its overall business strategy, which was necessary for its survival. The question arises that did Nike have to wait for the
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The increased interest of both scholars and academicians to the significance of effective corporate communication strategies within an organization: communication strategies which enhance the corporate strategy of an organization, has increased a focus on what kind of corporate communication strategies organizations use to communicate to its diverse stakeholders with different needs and expectations (Gupta, 2011).
Communication comprises sending and receiving information, thoughts, facts and feelings. It is one of the essential marketing components in the corporate world where people share information and collaborate with organisation. For any business corporation, communications with the clients, investors, and employees are considered as key assets which require cautious management and satisfactory investment.
Please write three paragraphs in which you cover all three topics. Please be sure to exemplify the principles of effective professional writing as you compose the three perfect paragraphs. (30 points) Different types of business messages exist and the classification, which depends on its intended purpose.
This leads to successful preparation of the students to work effectively in the workplace. Team skills are transferable and generic in that they have a lifelong relevance. Team skills include resolving conflicts, negotiating with peer groups, collaborating to solve problems, and communicating with team members.
Lack of communication has resulted in numerous high-profile corporate scandals that rocked the business world including companies like Toyota, WorldCom, Enron, Wal-Mart and the likes. With critical issues such as stakeholder engagement, climate change, and current global issues affecting the corporate landscape, and the rise of media pressures, effective corporate communication has become all the more inevitable (Cornelissen, 2011: p.
The flow of communication in all directions establishes harmony in operations besides keeping the stakeholders and other related resources up to date, to achieve the organizational objectives, which reflects Toyota’s global image, brand recognition and reputation.
Tesco is the biggest retail chain in Europe. Its European operations in particular and global operations, in general, require the company to adopt far reaching changes to the existing communication strategy and its orientation. Tesco’s corporate communication strategy is highly influenced by the fast expanding network of retail outlets in many parts of the world.
He can't think of a single tour in all the years that he has been on the road that didn't teach him something. He is constantly impressed by the ingenuity of associates.
He invariably returns home with index cards filled with ideas about things that they should be doing or things that are out of whack and need fixing.
Such centralization is vital if corporation wants to preserve the specific image in the eyes of buyers. The communications management helps streamline and integrate the company in a cost-effective manner. For many years managers were trying to find the most productive method to organize and control communications.
Among the reasons that have been found out are categorized as follows: mistrust towards politicians, low interest towards politics as viewed as a boring and irrelevant subject to the lives of these young people; the feeling of not being valued by politicians; and, little knowledge about politics and various parties
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