Strategic Management at Hewlett-Packard Inc - Essay Example

The mission and vision statement of Hewlett-Packard is very much focused on improving the following: (1) customer loyalty; (2) profit; (3) market leadership; (4) growth; (5) employee commitment; (6) leadership capability; and (7) global citizenship. (HP, 2008h)
Products and Brands
Hewlett-Packard offers a wide range of products and services related to digital photography and entertainment as well as computer-related products such as PC, laptops, and printers for personal and business use aside from large IT storage, servers, and software. (HP, 2008a)
Organizational Stakeholders
Stakeholders of HP include (1) 10 members as directors (HP, 2008d); (2) CEO; (3) executive team; (4) employees; (5) investors; (6) shareholders; (7) customers; and (8) government.
CEO and Executive Team

Back in 2005, Mark Hurd was appointed as the Chairman, President, and CEO of Hewlett-Packard. (HP, 2008c) As the VP of HP’s Personal Systems Group, Todd Bradley manages the business related to personal computers, mobile devices, technical workstations, digital television, personal storage solution and internet services. (HP, 2008e)
EVP of Technology Solutions Group, Ann Livermore handles business-related to storage and services, software and services (HP, 2008f) whereas EVP and Chief Information Officer, Randall Mott manages the global IT strategy and the company’s IT assets. (HP, 2008g)
Geographic Locations
Aside from the headquarters located at Palo Alto, California; HP has several offices throughout the U.S., Canada, and Latin America (Americas); Europe, Middle East, and Africa (EMEA), and the Asia Pacific. (HP, 2008j) (See Table I – Complete List of Offices Around the World on page 5)

Market Size
Operating in more than 170 countries in the world market (Hewlett-Packard, 2008a), Hewlett-Packard has captured a market share of 42%, 41%, and 17% in the U.S., Canada, and Latin America (Americas); Europe, Middle East, and Africa (EMEA), and the Asia Pacific respectively (HP, 2008b).
Revenues
As of the fiscal year ended January 31, 2008, the total revenue of Hewlett-Packard has reached a total of US$107.7 billion. (HP, 2008a) As compared to the previous year, the company was able to gain as much as US$15.9 billion from its US$91.8 billion revenue during the fiscal year ended January 31, 2007. (HP, 2008i)
Conclusion
Through the use of effective strategic management, Hewlett-Packard was able to grab the biggest market share of computer and electronic products in the global market. Read More