Media Comparison Paper - Essay Example

As a result, companies are able to push their advertisements to the ultimate limit online while they remain very restricted by comparison in all other venues. However, a problem exists in that companies attempting to maximize their advertising dollars tend to run the same advertisement in a variety of different media to such an extent that images seen in the television commercial can often be found in a print magazine or online. Despite the inherent differences between online and print advertising, however, many advertisers can be seen to double up their advertising dollars and spice up their image by converting images from their television or print advertisements into primary focus art for their online presence, giving it life and movement in ways that are sometimes not permissible in other venues.

The internet provides numerous opportunities for these advertisements to go beyond the strict bounds of print and even television guidelines. Skyy Vodka is among the many examples available regarding this money-saving and curiosity-inducing tactic. This brand in particular uses enticing images of women, or their body parts, as a means of attracting predominantly white, upper to middle class customers to their product in both their print and online advertisements, but their online presence is permitted to go a bit beyond what their print ads have to offer.

Skyy Vodka walks a delicate balance between tasteful and sleazy in their advertisements for their liquor product. Print ads feature images from the online ads that stop short of the full disclosure that sometimes appears online. An example of this can be found in the following print advertisement featuring a woman stepping off of a plane: Taking on a cartoon quality, this ad is significant in that it cuts off the woman’s head, emphasizing instead her long legs and the idea that her dress is about to be caught in the engine and ripped off of her body.

This, of course, appeals