Southern and northern chinese business negotiations - Essay Example

The compulsions of the present times require versatility in the work ideology and functioning, thus making it imperative that individuals and firms, embrace the multi-cultural to meet the challenges with efficiency and unmatched proficiency. Emerging markets are crucial in the era of globalization and can be defined as the new area with high income and where the demand for the product can be created with relative success. Cases of developing economies like China and India are prime examples that have huge potential for developing markets.

China, with its fast developing economy, is a strong emerging market that has tremendous scope for the multinational companies. We would therefore be looking at the factors that have significant impact on the business negotiations and analyzing those factors for their role and impact on the company’s marketing policies and strategies in such market conditions because market strategies need to be tailored according to the environmental conditions of the place. China is the fastest developing economy that has captured a large market segment of the world market in the last decade and a half.

The country also boasts of a highly cultural society that takes pride in its more than thousand years old culture and firmly believes in conducting its business within the broader framework of its cultural values and business ethics. The vast differences in the socio cultural values of the eastern countries and the western countries have complicated the business negotiation techniques which need to be further explored for better understanding of cross cultural values and business ethics. The purpose of the study is to examine the factors that influence the business negotiations of China with the international business community at large and the West in particular.

In the fast changing global equation of socio economic development, it is