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pose of promoting ticket sales of Paramount Studios’ latest thriller, a combination of traditional and modern approaches to marketing has been adopted. The integration of sales promotion and direct marketing involves a particularly big clash, combining dissimilar disciplines practiced by different types of people. Direct marketers tend to think long term about building relationships, while sales promotion has traditionally focused on boosting short-term return. Direct marketing is about one-to-one relationships, while sales promotion is focused on the offer. But put together, the approach can offer great opportunities for commercial success.
The first media chosen for my campaign will be Internet. Internet has unparalleled reach in todays world and is accessed by billions of people worldwide for information and entertainment. There can be no better place to promote the new thriller than internet.
These days, integrating e-mail across various channels of communication has become a top priority for many marketing strategists, and their challenge lies in determining how best to utilize this tool in their integrated marketing strategy. Recent trends show that the internet is increasingly being used for shopping. In this context, combining search and email features together can be very effective. For example, a media arrangement that combines direct marketing mailing with email can captivate a a customers or prospects attention and move them along in a buying cycle, which could then result in a sale of the movie ticket.
Employing such enterprise marketing management systems as are offered by multimedia companies-such as Aprimo, Eloqua Corp., Vtrenz, Bronto Software, etc are quite appropriate for the marketing campaign of Paramount Studios. With the help of these systems, Paramount Studios can come up with a sophisticated cross-channel campaign; also the performance measurement and analysis of such campaigns can be carried on the back end. In other words, the
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New Media in China. China Central Television (CCTV) began the continuous broadcasting of the earthquake disaster on the morning of 12 May, 2008 to the surprise of millions of people living in China. On the following day, different media outlets in China started publishing their own news and interviews regarding the disaster with transparency and great speed which surprised their counterparts in the West the most and they became curious to know whether China had gone through some changes in policy.
The inventive implications of new media technologies are observable in the context of the potential of the technologies, their link with current media, the way they offer alternative means of representation and supply of media products. Their cultural importance is studied with respect to the way they challenge and modify people’s opinion about the world by means the media technologies that can be created and used; and the apprehensions that may take place within the society.
Some of the most commonly used types of new media include social networking websites, video ads, banner ads, bluetooth, and blogs. Interactivity is the most common and attractive feature of all of these new media types. Melanson (2011) asserts, “As new media is constantly evolving to connect to as many different platforms and people as possible, one of its most defining characteristics is interactivity”.
Additionally, this subject automatically informs all the objects (observers) regarding any changes made to the state. In order to inform other objects or observers regarding something attractive taking place, a subject distributes an announcement or message to the observers that exist on the list of the subject.
In other words we are already living a little through the media, because we today come to know of what has occurred on the other side of the world in very short order after it has happened. And since the world is getting better connected, media is playing an increasingly important role in shaping our society.
It has made advertising cost effective unlike the print media where costs of paper and other printing materials are done away with. New media has led to an instant turn around in advertisement industry because of the simplicity in implementation and its wide networking character.
This indicated that what she wanted was very different from what her parents wanted her to become. Because of this, Connie seemed to have two personas. The Connie at home is a childish Connie. But away from home, she is the sexy, mature and
ge amount of information into a very small concrete space, and simply requires a computer to process different types of information (as cited in Gane & Beer, 2008, pp. 7-8). In short, it makes vast volumes of information of any kind be accessible in the simplest form and the
difference between the old mediums of communication and the new ones, based on two major components; democratization and distribution of the communication content (Socha & Eber-Schmid, 2014). The old media was restricted in both democratization and also distribution of the
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