Critical Thinking Case Assessment - Essay Example

He further assumes that they do not understand the products being marketed. And, finally, he is convinced they are not concerned with quality control, which he considers one of the most important areas in a customer-dominated economy. His argument is that the marketing plan is unrealistic. He considers the development of one part of a prototype to be a reasonable goal and offers to present this for testing within the necessary time frame and budget. When Pat argues that more than one part is necessary, Kelly refuses, saying that only one part can be made available.

Kelly is definitely acting emotionally at this point and has allowed his personal vendetta with Pat to determine his actions. His arguments are based on his feelings against Pat. 2) Pat Lambert – Pat assumes that the conflict between Programming and Marketing is Kellys fault entirely. Because of this belief, he makes the assumption that the problem will be solved by bringing in an outside software design firm. He further assumes that he knows best what customers want and can decide what they will accept.

He also assumes he knows best how to reach company goals. In addition, his suggestions do not consider staff, assuming they will accept whatever changes are expected. He further assumes the databases developed can be a future source of income with additional sales of data. He finally assumes that Kelly will eventually accept his demands. Pat argues that his vision of a future product is the answer to all company ills. He dismisses any argument against his plan. He further considers himself able to manipulate staff and customers in order to bring a new product into the retail market.

He further argues that Kelly is hampering the marketing plan by refusing to cooperate and meet Pats demands. Pat would consider his argument logical, but it is definitely more emotional, colored by his animosity toward Kelly. He is at