The Common Ground of Two Article abuot Changing Consumer Demand in the US - Essay Example

The emerging new products and services became hugely popular with the consumers who started making a beeline for them. Of all the new goods and services, the processed food industry and the paint industry were the major areas that saw unprecedented change in consumer behavior.

Before the civil war, raw food materials were flooding the market because people prepared food like bread, cheese, vegetable, etc. from raw materials, either bought from the local supermarket or homegrown. The late nineteenth and early twentieth centuries saw the advent of processed food which immediately captured the interest of the consumer. Readymade food flooded the market and ‘two-minute’ noodles became the craze. Similarly, the paint industry also went under transformation. Technology as well as the innovative approach to painting became an instant hit with consumers who loved the new technology.

The emerging paint industries bought the smaller ones and grew rapidly, touching great heights in a comparatively short time. The changing consumer requirement became a vital market strategy in the coming years which saw the emergence of a new industrial revolution that specialized in creating new markets. The fast technological advancement became the hallmark of the post-civil war period. The corresponding change in consumer behavior was one of the most compelling factors in promoting fast industrialization which was highly original in ideas and became proficient in exploiting the market demand that was intentionally created.