Importance of Public Relations - Essay Example

In fact, public relations is increasingly becoming one of the most important areas that have a major influence on the overall performance of the companies.  
Looking at the public relations efforts of different companies and corporate bodies, one can easily identify and correlate various salient features that directly impact the sales and profit performance of the companies. The common pattern that has emerged is that the PR strategy is designed to promote the companies’ image in three vital areas. The companies use various media to emphasize and disseminate information about them, in order to establish a closer relationship with the investors as well as with their valued customers.

The PR exercise, which includes press releases and audio-video advertisements in different media, is a very effective way to inform the investors and customers about the company’s achievements in different areas. The investors’ confidence is strengthened by periodic press releases that inform them about the upward graph of its performance. At the same time, the credibility of the company gets a boost in the eyes of their customers.

The PR exercise is also a very effective communication tool that informs the general public about the various ways and means through which the company is discharging its social responsibilities. The involvement of the company in the community services not only facilitates a more personal bonding with its customers and thereby effectively increases its customer base but it also helps build a very positive image of the company that is designed to give a more competitive edge over its rival companies. Its human nature to identify and support a person or company that empathizes with the problems and concerns of the common man.

Media, in all its formats, exerts a powerful influence that can completely change the public perception towards things and persons. It is for this very reason that it has become the focal area of business strategy for the companies. Public relations exercises have increased the clientele of the business houses, while at the same time inundating them with a wide range of options and opportunities for expanding and promoting brands whose demands can be created in far-flung areas. It is therefore important to realize the multifaceted advantages of public relation that makes it imperative for the company (GGI) to improvise and introduce new elements of image building in its public relation strategy. Read More