Unit 2 Discussion Board - Essay Example

Overview of the Product The product which we are going to launch is the process sea food. This product will be basically based on the processing of sea food items like fish, crabs etc to the UAE market. We will be selling our product based on our quality and freshness. This will be achieved while keeping in view the element of value addition in mind since sea food being a generic commodity; we believe our unique selling proposition will be value addition.Features of the productsSince the main market for our product is UAE which has very strict requirements for quality, therefore, our most important feature of the product will be the value addition.

Our solo motto is producing quality seafood stuff which not only taking into account all the health related issues. We understand that for our customers it is very necessary that they receive nutrition which is on one hand is healthy and harmless to consume but it must also contain an element of taste and quality in it. Since Product quality, as a variable relating marketer’s action to consumer’s response largely depends upon the competitive positioning (Yoon & Kijewski, 1997)of the company therefore our product through its USP of freshness, quality and health consciousness will provide us the competitive positioning in the market.

What makes our product and innovative is the fact that we are planning to create differentiation on three counts;1. Process the seafood, preserve its quality and sell it uncooked.2. Add value to the processed seafood by making various seafood dishes and prepare them as ready to cook products.3. Based on above two processes, our product line includes Fresh and Preserved Fish, Frozen seafood, Processed and Canned Seafood, Preserved and Frozen oven ready fish dishes for modern food service. Mission Statement To be the leading seafood products providers in the International market taking care of the nutritional value of our customers beside providing a less expensive, high quality and fresh sea food products to our customers through value addition.

Short Term Objectives1) Establish strategic alliance with at least one local player to ensure local availability of the sea food raw material.2) Establish at least two outlets where we can sell our products at places where foreign visitors frequently visit in UAE.3) To start advertisement campaign targeting the visitors especially of European Origins. Through this, we aim to achieve an influx of customers to our outlets.4) To achieve moderate profitability level.BibliographyYoon, E., & Kijewski, V. (1997). Dynamics of the relationship between product features, quality evaluation, and pricing.

Pricing Strategy & Practice , 5 (2), 45-60.