Operations Management wk1 - Essay Example

A poor operations management can always result in poor quality of the final products. Q.1 (b) Specialization in production activity is the basic strategy to be established. That is when a product like vehicles are produced every person or group must be specialized in performing certain activities. A particular group must be assigned the duty of production of Chassis, another group or individual must be specialized in electric works, etc. Similarly, after each and every activity it must be checked for perfection.

That is the any component of the vehicle should be transferred to the next section only after detailed examination. Q.2 One of the major strategies that made Coca Cola to gain competitive advantage is its branding strategy. Coca Cola popularized its brand image through different advertising modes. They also opened food houses. “Some of Coca-Cola’s latest domestic marketing strategies include Coke dominating fountain sales.” (Coca Cola Marketing strategy, 2008). Excessive consumer oriented approach is what made Pepsi to be obtain competitive advantage.

It even reduced prices of the product during great depression in order to make it available to the consumers. Later on it popularized the brand as a new generation drink. The strategies of both companies were good as both resulted in gaining market advantage through different methods. The three factors that have resulted in the success are better knowledge of the market, strong brand building strategy and uniqueness in the product. Similar strategy adopted by Apple and Dell would also work as consumers are always impressed by extremely popularized and branded products.

Both are retail stores that sell goods to the final consumers. Operation optimization is not possible in the case of Mom and Pop Stores. Goods are not purchased directly from the manufacturers in the case of Mom and Pop Stores. Staff motivation is very high in case of Wal-Mart but it is absolutely