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Amazon Marketing Strategies - Essay Example

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The author of this essay "Amazon Marketing Strategies" focuses on the management issues of the e-commerce organization. According to the text, Amazon is the leading e-commerce organization based in the USA started in 1994 with a global presence that caters to almost all the countries of the world. …
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Amazon Marketing Strategies
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Download file to see previous pages Consumer needs can be determined through their browsing history and can stock up their inventory levels as and when required for future references or to determine the expected form of orders that a certain level of the market can consider as relevant. It is vital for the business to have a combination of a good retail supply chain workforce and technical people who would be available within the company for the provision of technical support in the company’s operations. However, the turnover for Amazon is very high. This is because most of the employees do not stay in the organization for more than one year. This paper has been documented in an attempt to establish the reasons for a high rate of turnover. The basis for the study is mainly primary and secondary research in regards to the factors that contribute towards the understanding of the study item. The section of the literature review explores the studies that have been made by the authors about this issue of turnover in the business environment.
The topic of employee turnover has been studied and researched by a big number of scholars over a very long period. In the Human resources framework, the rate of turnover of the employees is the rate at which an employer acquires and loses his/her employees. The high rate of turnover is an indication of the fact that the employees in an organization would work in the organization for a shorter span of time. This rate is determined after a comparison with the other industries found within the same market. The turnover metric is determined by dividing the total number of parts workers who have left within a year by the number of employees who were engaged in the company for that particular year (Cascio and Boudreau, 2011, p. 80). The same metric has been used by Price in his model of turnover (Price, 1977, pp. 10-25) which may not be viewed as a recently published source but still plays a major role in contributing to the topic of employee turnover. ...Download file to see next pagesRead More
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