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Retail strategy - Essay Example

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The word entrepreneur is derived from two French words; ‘entre’ which means to enter and ‘prendre’ meaning to take. Generally, it applies to any person who starts a new…
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Retail strategy

Download file to see previous pages... Further to him, these studies have noted some quite common traits among the existing entrepreneurs with respect to the need for complete achievement, the perceived locus of control and measure, are orientated toward initiative thinking and have a risk taking propensity in them.
According to Beech, W (2001), an entrepreneur is driven by the need to create something new or build something tangible for others to follow. Also, entrepreneurs are described as human beings who are most of the times engaged in the creative destruction of products and services which exist. All in all, since new enterprises have low chances of success rates, an entrepreneur must also have considerable persistence if he/she is to attain the set goals.
A crisis of management often arise when the entrepreneur fails to recognize that, running a large company which is stable is quite different from running a small growing company. This problem is often resolved by the entrepreneur leaving the organization and going to tart a new venture
Another definition has it that, an entrepreneur is a person with the ability to see what others who came before missed. Further, he/she is a person who is able to make connections between things that others had not and are not capable of. He/she combines to work together to create that which had not existed before (Carey, C 2001). Often, the entrepreneur is not the one who actually creates the new goods or services, but he/she is the one who has the vision of how that idea can be transformed into reality for the benefit of everyone (Carey, C 2001).
The entrepreneurs creativity is different from the creativity known. His/her creativity finds ways for the ideas which he/she has formulated to enter the market place as well as being of benefit to all of the society. Entrepreneurs in most cases reward those who came up with the new ideas in the first ...Download file to see next pagesRead More
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Retail strategy
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