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Enzo Ferrari the legend behind the name Ferrari had a passion for car racing which motivated him to come out with the brand name which is today a household name in the field of F1 races. It was in 1945 that the work started on designing and building the very first Ferrari, a project which was being prepared around 12-cylinder2 – a first in the history which went on to provide a direction to the car in general and car racing in particular. Ferrari was the first car to use 1.5 litre unit in a V12 configuration.
Since then the company has not looked back. Ferrari, the car was the brain child of its founder Enzo Ferrari. The journey begins with the foundation of Scuderia, sort of a club, on 16th November 1929, exclusively for participating in motor-racing competitions. Enzo Ferrari an integral part of Alpha Romeo for many decades, parted ways in 1929. When Ferrari left the club, he was not allowed to have his name on any of the cars or clubs for the next four years. But his resolve and patience saw him through in his ventures and he started with an 8-cylinder, 1500 cc sports spider, named as 815.
It was only in 1946 that the name Ferrari comes into being for cars. The company has not looked back since then. Thereafter came its association with Michael Schumacher in 1996, which further helped in establishing the brand equity called ‘Ferrari’. The F1 racing is now an integral part of Ferrari. In fact F1 racing has now become a big industry in itself. Such developments have started driving other car manufacturers as well into the race and serious manufacturers like BMW have also started experimenting with the sporty driving.
Though it may sound boring to people watching the racing on the tracks, its television clippings have started commanding huge premium. This potential was foreseen by Mr. Ecclestone of ‘Formula One Administration’, who produces the electronic feed being watched by over 40 billion viewers (The
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