As an online retailer, the business provides customers with pictures and descriptions of the products posted for sales transactions. Using a credit card, customers can purchase through the computer. The…
Download file to see previous pages...
As Hahn puts it, it is the strength of the online shopping business like that of eBay that is inherent by the fact that it is online (Hahn, 2006). Use of the internet allows both the sellers and bidders to participate in online auctions from anywhere in the world. A seller let’s say in China can put up a doll in an online auction site that can be bid on by bidders that reside in the United States. In essence due to the absence of territorial barriers made possible through the use of the virtual space, items can be purchased by technically everybody anywhere in the world.
Inherent in the worldwide interdependence of buyers and sellers is the comfort given to the buyers. The buyer simply sits in front of the computer, logs on to the online shopping site, uses an e-money, then waits for the delivery of the product. There is no longer a need for personal visit on stores which could require much effort especially for busy buyers. The Internet offers variety that is simply impossible in traditional stores (Postrel, 2004). Definitely, buyers do more than purchase items of their choice because they also work or study. More than the comfort offered by online shopping, time is saved for other purposes. Basically, the cost of participating into internet auctions through various retail agents is zero (Hahn, 2006). Online shopping also allows buyers to customize their products, as well as benefit from cheaper prices. As buyers are purchasing directly from the supplier, it eliminates the need for retailers and distributors who often add to the cost of the product. Postrel (2004) found that prices on the Internet were 6 percent to 16 percent lower than prices off-line.
Aside from the fact that purchase through online auctions saves time, it also allows the buyer to offer a bid at the time convenient to him since there are time constraints (Miller and Layton, 2000). Bids
...Download file to see next pagesRead More
This definition suits the retailers business as they don’t have many resources to waste. They have fewer resources and they have to use all of them more efficiently. Retailers are generally small traders who sell their products in a small quantity. Retailers usually do not deal in larger quantities.
Initially, the retail company concentrated its activities in the United States, but later directed its efforts to create other market outlets in the world. Marketing of the retail product of the company has been successful, not only in the United States but also in London.
According to the paper the company offer stylish high quality clothing, apparels and variety of necessary home products as well as super quality food products. The company has core competency in its industry for the outstanding quality of the food products and also the variety of the processed food products.
They often sell these goods and services to the consumers at a profit (Burrow and Bosiljevac, 2012; pg. 09). The retailing process may be conducted in fixed locations such as in markets or stores. In other cases, it often conducted through door-to-door delivery.
Marketing is a customer oriented business phenomenon that involves accomplishment of the need of both internal along with external customer. It also entails to balance the requirements of stakeholder of the organisation. Marketing objectives and strategies are developed with an intention of meeting corporate objectives.
national Retailing 17 6.Conclusion 18 Reference 19 1. Introduction The effect of globalisation has affected the entire world economy as well the activities of human. The most important aspect of the globalisation is the development of international trade and business.
In the text mentioned that retailing is the direct sale of services and goods from businesses or individuals to the consumer. Retailers are part of the supply chain, which is an integrated system. Consequently, a retailer usually buys products or goods in large amounts or quantities directly from the manufacturers or wholesalers.
Retail marketing can be done in either one location like stores or by delivery. Retailing strategy involves how a business sells its products to its targeted customers. All retail business has to come up with decisions about all the details of their marketing mix (Berman, and Evans, 30-90).
Marketing mix comprising of four elements – product, price, place and promotion are basic factors in retail marketing. Over the years, marketing message has been stated as transformation through Omni-channel and a way to enhance customer
7 Pages(1750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Retail marketing for FREE!