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INTERNATIONAL MARKETING-Research Methodologies Paper (week 3) - Essay Example

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Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services)…
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INTERNATIONAL MARKETING-Research Methodologies Paper (week 3)
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Download file to see previous pages eral, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution. As the world becomes a global village organizations are expanding their business from their country to all over the world. Marketing not only provides a strong base to any product but it also creates the image of the organization that the product belongs to. Marketing is not an old concept but the various ways in which it is done have evolved over a time period with the help of extreme research. Marketing is done according to the tastes and preferences of the consumers and the culture to which they belong. To find out the tastes, preferences and other factors that effect consumers buying decision different research methodologies are applied by any organization before launching its product. By doing this an organization can estimate the success rate of its product or how much sales will be generated by the product, this helps them in deciding whether to launch a product or not. Our organization has faced a major boost in sales and profits since the last few years, the reason being our effective marketing strategy. Proving that our current marketing strategy is prefect for the time being.
After the success of organization’s product in the domestic market due to an effective marketing strategy. The executive management team has decided that the organization will market its top selling product in the international market as well. Highly professional people have carefully selected the international market that will host the organizations top-selling product. The international market would be of Germany. In order to make an effective marketing strategy, different research methodologies would be ...Download file to see next pagesRead More
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