Peculiarities of Trans Fat - Essay Example

Many companies and restaurants in western countries have started using palm oil and coconut oil instead of hydrogenated oils. But in reality, they are only slightly healthier than trans fat. Coconut and palm oils are rich in saturated fat which increases the chances of heart diseases and raises the level of cholesterol in the blood. Former president of the American Heart Association, Robert Eckel, says “getting rid of trans fat is important because strong evidence indicates that they contribute to higher levels of harmful cholesterol and heart diseases. But the idea that this is the most harmful type of fat is a matter of debate” (Nanci Hellmich, USA Today).

Regarding the readership of this article, it may be written for all those who have some knowledge about the unhealthy diet with a special focus on those who suffer from cardiovascular diseases. People who suffer from obesity, heart diseases, and those who exercise some control over diet are, obviously, interested in it. As regards the third question, what kind of appeals would be most appropriate, it can safely be said that explaining the issue through logic would be most suitable because the targeted groups are adults who are not likely to move by emotions. After taking a stance on trans fats and diet, it is always better to prove the points through well-argued views. It might create an impression in the minds of the reader that the author is honest, sincere, confident and. above all, well informed. The reader might also believe that the author understands his concerns and has answered all of them. The next question to be answered is what would be the most appropriate style to write a persuasive article. Generally, there are several styles such as formal, academic, legal, and middle styles to write an article. The middle style which uses images and illustrations well-known to the readers is the best choice.  Besides, it leaves the author ample leeway to use strong action verbs and transitional words and phrases such as however, for instance, and moreover. These transitional words or phrases are very useful in connecting sentence to sentence and paragraph to paragraph. In the context of the last question, whether readers should be persuaded to act differently, the answer is a big ‘no’ because, to make the reader act differently, the author should play on his emotions which is quite contrary to logic.