Creating the Enemy: The Canada Game - Essay Example

North American Cultural Affairs releases the plans and programs that will ensure the success of America the Brave, the Free, the Bold and the Beautiful! campaign. The targets of the campaign are all American citizens and U.S. immigrants here and abroad. Using multi-media coverage, DeNACA will provide a year-long coverage of the campaign in order to maximize exposure and capture the target audience. Some of the media mileage and content follows: 1. Hollywood Movie Production - Teaming with Brandon Wallace, Hollywood’s biggest director this decade, and Philip Rochester, last year’s Oscar winner for original screenplay, a movie script will be produced and the story will center on an all-American hero and a Southern-bred (South Carolina) heroine.

The male lead is an EPA investigator and the female actor is an environmental scientist, and they are up against those who desecrate the environment especially those societies that “are in violation of our international commitments to stabilize and reduce emissions that causes climate change; consume exorbitant amount of water causing greater ecological stress on aquatic ecosystems and raising the costs of maintaining adequate water infrastructure; produce an average of 490 kilograms of municipal waste per person annually; has a high per capita consumption of ozone-depleting substances largely because increase in the production and use of HCFCs, an interim substitute for CFCs; and poor record on environmental issues related to agriculture especially in the use of commercial pesticides.

(Boyd, 2001)” 2. Back-to-Basics: America’s Tradition of Peace and Prosperity – This is the good old fashioned tri-media campaign via radio, television and print ads showing glimpses of America’s noble past wherein string family ties and values are held sacred and dear. The coverage will show the strong moral virtues of the American society and shunning contemporary social redefinition of today’s supposed norms such as