Business plan= Open restaurant in Chelsea NY - Essay Example

Mr. Berkeley Thai Restaurant is a start-up business specializing in thai foods. The business will offer a wide variety of menu items from basic appetizers to more deluxe entrees, ranging from highly affordable to more upscale signature meal selections. Our intended clientelle will consist of the local culture, most suited as a market which actively supports ethnic restaurants, as well as customers in the surrounding areas, including Greenwich Village and Hells Kitchen. Mr. Berkeley will offer a wide variety of menu items which will be designed to cater to the most discriminating customers, as well as providing a relaxed atmosphere for quiet socialization.

The hours of operation will be Monday-Sunday, 11am to 11pm. Mr. Berkely will maintain seating for 50 customers. Mr. Berkeley will be established as a sole proprietorship, with WeiChengChien as the primary owner and manager of the restaurant. The company will be established as a sole proprietorship due both to the more convenient ability to terminate the business, if desired, and to offer WeiChengChien full operational control over financial, purchasing, and quality matters. Legal: $1000 - Due to the complexities of paperwork involved in establishing a start up restaurant, Mr.

Berkeley will rely on the services of a professional attorney specializing in business matters. These fees are also intended to cover permit (or similar associated fees) as they arise during start-up. Office Supplies: $400 - For all of the companys electronic processing needs, such as credit card paper, printer/computer paper, and company stationary, a projected sum of $400 should adequately cover the business needs. Advertising: $800 - Mr. Berkeley has determined that a modest sum be allocated to initial advertising efforts in the pursuit of establishing name recognition within our local market.

Our intial start up advertising campaign will consist of various newspaper advertisements and the distribution of creative flyers which