UNIT 3 INDIVIDUAL PROJECT - Essay Example

Preferably, all of the businesses exist for profit. Upon the conceptualization and realization of the said endeavor to put up an airline business, one must recognize the market, the competency, and the problems that are to be encountered in dealing with this kind of establishment. These illustrations points out to a certain airline which penetrate the skies and continues to soar high-the Virgin Atlantic Airlines. Wikipedia (2006), described this airline as “an airline belonging to Richard Bransons Virgin Group.

It operates long-haul routes between London and North America, the Caribbean, Africa, the Middle East, Asia, and Australia. Its main bases are London Heathrow (LHR) and London Gatwick (LGW). Virgin has a smaller base at Manchester Airport (MAN) serving the USA and the Caribbean. The company holds a United Kingdom Civil Aviation Authority Type- A Operating Licence, which permits it to carry passengers, cargo, and mail on aircraft with 20 or more seats.”1 With the saturation of key markets around the globe, the airline has a promising future with regards to its navigation to the skies as well as it is regarded as one of the rising competitors of major airlines in the world.

If we are to look into the history of this airline, it was set-up in 1982 by a lawyer and by the former chief pilot of the laker airline. During its beginnings, the co-owner of the airline has no thorough knowledge in running a business airliner and this prompted him to outsource and pirate employees in other airlines who has the expertise and knowledge in handling activities concerning airline operations. “ One of the owners got the idea of putting up the enterprise from London to the Falkland Islands in June 1982, when the Falklands War ended and there was an apparent need for such a service”2 If we are to analyze this strategy, the owners have succeeded in heir preliminary strategy and that is to move where your market is.

In such a case, the target