A reflective paper of 1000 words discussing design work and research methods - Essay Example

2. With regards to the supply side, how did the changes in tourist behavior and preference affected the travel industry in terms of profitability and viability? Were there any large scale closures/ bankruptcy of tourism related service providers because of the change in customer behavior? According to a 2006 survey of corporate executives travel behavior and preferences conducted by Wainhouse Research, a market research firm based in the United States, out of 480 middle- and upper-management respondents, 63 percent affirmed that their propensity to take trips have lowered due to several factors such as war, terrorism, security inspections, new budgetary restraints and the like.

This was in line with the results of their 2002 survey where 44 percent indicated restricting their trips abroad and at home. The results of the 2006 survey are significant since the 2002 results were obtained in the immediate wake of the 9/11 attacks where people do tend to prefer not traveling. It just goes to show that even after 4 years marked by strict security measures, people still do not want to expose themselves to the risks. (ISES, 2006) According to Market Research, an online company selling its business research, the USA and the United Kingdom has seen an increase in security consciousness with heavy monitoring in areas with people traffic very much high.

The development came about after the wake of the 9/11 attack. (Market Research, 2005) It is expected that the 9/11 event would certainly negatively affect the global travel industry. For such a nation boasting itself as the leader in ensuring security with high-tech devices and well-planned systems, the United States saw the twin icons of its economic supremacy fall down right before their eyes. Pentagon, the country’s icon of military supremacy was also targeted. Passenger airplanes rushed and crashed on the structures.

The message was clear- no one is safe