Edmunds.com marketing - Essay Example

The three books published by Edmunds are Edmunds.com New Cars & Trucks Buyers Guide, Edmunds.com Used Cars & Trucks Buyers Guide and Edmunds.coms Strategies for Smart Car Buyers. It provides automotive information through other media as well. Edmunds operates through its headoffice in Santa Monica, California and is continuing an office outside of Detroit, Michigan. After expanding its business in 1995, Edmunds has been updating and improving its websites regularly. Tips/Advice- In this segment of the site, you are acknowledged about the process of buying.

You are guided on how to reach at the best financing deals. It also assists consumers in scheduling and provides other related tips. The Edmunds.com website provides free account service. Cosumers can set up their accounts on their own to get customized online services according to their personal needs. Edmunds’ services help buyers to zero-in the perfect vehicle for them. It gets you linked to a local dealer in realizing a deal. Instead of playing the role of a broker, Edmunds.com provides a listing of the area dealers to its visitors, with a clickable icon to receive a price quote from that very dealer.

Unlike other automotive sites, it offers you to choose from the list a dealer of your choice. The services of Edmunds are different and better from its rival companies, as car shoppers can have a view of list prices themselves unlike other websites, where you have to provide your personal address and contact details to receive a response. Edmunds provides both choices. You can opt for the additional option of finding the records of local car dealers yourself. By entering your area zip code and vehicle of your choice, you are provided a list of area dealers, who have the same vehicle, along with a link to that dealers’ website so that you may get a list price and other information.

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