Admission Advertisement of the Iqra University - Essay Example

This research has taken into consideration all the different views of the respondents and then only has gone about in designing and preparing a research report – one that will present the actual picture of the likings, perceptions, understandings, and beliefs of the already studying students of Iqra University concerning the admission advertisements in the newspapers as well as give a clear and lucid idea as to what they would like the authorities to change in the up and coming advertisements for Iqra University in the newspapers in the future.

Iqra University has been producing outstanding graduates both in the field of Business and Computer Science ever since its inception. There was a requirement to check the perception of the students concerning the advertisements appearing in the newspapers of the admission one. Although several different advertisements are appearing in the newspapers which are directly or indirectly related to Iqra University, it was also stressed by the researcher to show the admission advertisement of the Iqra University to the respondents (in the Appendix Section) so that they could get some flashback and recall it.

Nevertheless, the main idea behind this research was to conduct a post-testing study of the effectiveness of the admission advertisement as well as study the perceptions, beliefs, and likings of the students as to what they think of this advertisement in general as well as in particular. To find out what the students of Iqra University think about the admission advertisement that appears in the newspapers with regards to liking, perception, understanding, and belief dimensions of ATL Advertising.