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Strategic Alliance of two companies - Essay Example

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A strategic alliance is formed when two or more companies merge together whether they may be for financial purpose, to enlarge the business and to enhance the performance of the business. The Strategy Design suggests as to how to align with the other company. What should be the…
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Strategic Alliance of two companies
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Download file to see previous pages After being aligned together Sony Ericsson in a short span of time captured the market share of Nokia, Motorola and Samsung. The main reason behind this gaining of market share was the reasonable price of the phone, additional features, attractive looking of the mobile phones. Slowly and gradually they are making advancement in technologies and bring better phones into the market for the consumers.
The consumers are satisfied with the products of Sony Ericsson and the eye catching mobile phones of Sony Ericsson are a brand in the minds of the customers. The Stylishness of the phone along with the features including Camera, Blue tooth, Infrared, Java enabled games, mp3 player being available at a reasonable price, and easy to use mobile phone. Most consumers are opting for the Sony Ericsson Mobile phones. With the changing times, people have started to adapt to changing technologies and quite rightly so, Sony Ericsson has caught on the bandwagon well.
Strategic alliances are chances for small businesses to achieve things that would otherwise take much more money or staff time. There are several ways small businesses can work together with other business unit. While you may be courageously stepping down the path of running and increasing your businesses, there may come a time when you need to form strategic alliances for your business.
Given the current state of business today, competitive pressures are forcing companies to come-up with creative ways to improve brand identity, attach with clientele and draw top-notch staff. Corporations are teaming up more today to enhance their competitiveness in the marketplace and keep speed with the quick modification of technological improvement. More than 20,000 corporate alliances have been formed worldwide over the past two years. Strategic alliances are shaped when one company alone cannot fill the gap in helping the needs ...Download file to see next pagesRead More
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