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Evaluating Adtopia (Advertising and Utopia) - Essay Example

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Actually, we are in the era where you would need a whole new phrase 'ad for ad sake'. If this looks too morbid to ad film makers then it would be better to click on the television and have a look at the product ads of Pepsi, Red lobster or Hummer. As a part of the ad trends of the 90's these advertisements rarely show any interest in revealing the usefulness of the product…
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Evaluating Adtopia (Advertising and Utopia)
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Download file to see previous pages Hummer: A High Mobility Multipurpose Wheeled Vehicle (HMMWV) with supreme off road ability, and a major league attention getter. You can go from being an outcast to a winner with this non-environmental friendly vehicle. This ad attempts to describe a driver's utopia, an advertising promise. When in reality, the Hummer as many other vehicles, pollute the environment, destroy the landscape and may be responsible for injury or death. Could the Hummer in many ways be a secret war on humanity
This ad gives the idea that the Hummer is the ultimate off road warrior. However, it drives poorly on the street, and there is no room for such a big vehicle with low power at such a high price. It needs are roads with dirt or mud, preferably with rain or snow. If you live on a farm, a ranch or in the desert, it is one unstoppable and indestructible vehicle but if you live in the city where most of us live, the Hummer is only useful for getting you around the city. The utopia in this ad does identify with the fantasy, idealization and an image of impossible perfection. However, it is evidence that the Hummer is another utopia that has gone sour.
Budweiser: Because Budweiser, the nation's most widely consumer alcohol beverage has lost ground recently to liquor and wine, the brewing company seeks a more stylish image for its beer. These ads display new and unusual packing, and are placed in bars and restaurant to create a sense of utopia which Sam Adam as managed to successfully convey.
As you mentioned, everyone in the ad is having a great time in such happy togetherness. Negatives of alcoholism, fighting, hangovers and discrimination are absent. The ads do exclude the unattractive, elderly and obese and only contain those who are attractive. But hoping to make its existing products seem more distinctive and without changing the content of the ads, Budweiser new ads are chic and the colorful aluminum bottles give the product a funky post-modern look. The ads give the product a hip, retro-chic appearance. How impressive Though alcohol is harmful to health, through advertising, the brewer has achieved utopia with its more sophisticated, upscale image.
Red Lobster: Great service, good seafood where a family can share a plate of crab legs and discuss the topic of the day. Girlfriends can meet to gossip while dipping lobster tails in butter and keeping track of who is doing what. Without the use of people in their commercials, Red Lobster's ads make this connection possible. You are absolutely correct in your observation: endless quantity, no consequences for eating, no people in the commercial, and the relationship with food is significant. But these ads show an extraordinary sense of utopia. In my experience at Red Lobster, the food was delicious and this ad was excellent in delivering my experience. The commercial revealed clues as to where quality and quantity reside. It was a remembered utopian experience.
Walt Disney: Welcome to happiest place on earth: Walt Disney World. The television commercials all advertise the utopia that Walt Disney has managed to build. Such ads boast the perfect week, fun for the whole family, not just the kids. These ads typically show a family of four-mother, father, and children-laughing, smiling, and enjoying their time at Walt ...Download file to see next pagesRead More
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