Sales Management&The Salesman - Essay Example

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Sales management is essential in maintaining effective relationships with customers and enhances relationship marketing to create a despicable brand image which is the basic driver for increased brand loyalty. The sales manager is justified in exploding at the salesman…
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Sales Management&The Salesman
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Any manager or a person who is an essential part of a company will want maximum utility of their product. When the salesman sold the most expensive and top-of-the-range software to a 2-man antique shop then the product was way beyond their needs since they needed a simple accounting software and people have a habit of talking bad about a product when it is of no use to them. Since word of mouth is a very string advertising technique that decides the success or failure of a company. It can turn a star product into a useless dog if let loose or not used effectively. Since there is no coming back in this technique because once the company's image goes down the drain the effects are fatal.
Another reason can be the irresponsibility of the salesman. A good salesman must think out of the box and it is their duty to help the customer find the best product. If the salesman is able to attract the customer with his skills then the next step is influencing the customer enough to create brand loyalty. Further brand loyalty can be cashed at every step of the selling process. But the salesman in this case, being a star salesman for some reason failed to fulfil this requirement.
Lastly, such blunders can spoil the brand image of the company. ...Download file to see next pagesRead More
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