Nobody downloaded yet

Billabong International - Case Study Example

Comments (0) Cite this document
Billabong International is the largest surfwear and snowboard retailer. Even though in the first half of 2008, growth was less than expected, investors are confident that billabong International remains a good investment and shares of Billabong International went up by five percent…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Billabong International
Read TextPreview

Extract of sample "Billabong International"

Download file to see previous pages The past few years have seen an increase in the E retailing business. With E Bay and Amazon recording remarkable success, this decades business portals like Ali Baba and EC21 of Korea or of China have come up from different regions of the world. The trend of this era is to have e-commerce enabled business for success. Due to this any businesses have started including their own business portals ad web pages on their website include e commerce pages to capitalize on the traffic visiting their website.
Considering the marketing strategies of billabong International, I would suggest that there is only one customer requirement that has been overlooked and that is the e availability. Billabong international has a web presence but I would suggest that it requires exclusive web pages that showcase their product lines along with prices and discount schemes if any. Such a web portal would not only serve the needs of the Australian and New Zealand based web surfers surfing online for surf boards and other sports products but would also serve the purpose of drawing attention from other parts of the world like developing countries with high growth rates including Pakistan and India, two up coming markets where our competitors Nike and Adidas are very strong in the apparel sector. Presence in the surf board sector is limited and surf boards are available only at limited outlets. This is mainly due to the fact that surfing is not a very popular sport in these two countries. However, these are untapped markets where by promoting this sport, Billabong will be expanding its geographical markets as well.

Considering the above, we propose that Billabong International should launch:
1. Their E Business Portal, a website or WebPages on its existing websites that are geared towards generating internet sales i.e. E Retailing.
2. Our second proposition is that Billabong should launch an International Exhibition, in Australia, to display its surfing and other products and invite industry professionals and the consumers purchasing its products from data collected from outlets. These are likely to purchase goods from the exhibition.

Purpose: The objective of this research is to determine how successful an E Portal would be and what value would it add to Billabong International. What factors may lead to website failure What impacts might that have on the brand name How and what information needs to be collected to ensure that the E Commerce enabled website would be successful. This report seeks to answer all of these questions through primary and secondary research.

Secondary research was carried out to find out the size of the market, the target market requirements and the change in shopping trends over a period of years.
a.Size of the Market
Forrester research states that the amount of ecommerce activities worldwide reached US $ 6.8 trillion in the year 2004 as compared to just US $ 43 Billion in 1998.New Zealand and Australia are part of this same cycle. According to a report by META Group , New Zealand is one of the top ten countries where E-commerce can be developed. According to International Data Corporation " IT solutions in New Zealand will account for 29.6% of the total spending in the IT market ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Billabong International Case Study Example | Topics and Well Written Essays - 1250 words”, n.d.)
Billabong International Case Study Example | Topics and Well Written Essays - 1250 words. Retrieved from
(Billabong International Case Study Example | Topics and Well Written Essays - 1250 Words)
Billabong International Case Study Example | Topics and Well Written Essays - 1250 Words.
“Billabong International Case Study Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Billabong International


...?Executive Summary This report is aimed at analyzing Billabong International Limited (BBG)’s performance of last three years. The report covers analysis of six important factors which an investor needs to take into consideration before investing in a company. Firstly, profitability was considered where earnings were analyzed. Company’s liquidity was also analyzed to determine the risk of insolvency. Company’s efficiency was a point of question as well. Long term debt was also analyzed in relation to equity to identify riskiness of the firm. Lastly, investor’s return on capital investment was closely taken into account. The report also provides sufficient grounds for investing in Billabong...
7 Pages(1750 words)Essay

International Finance International Investing Project

... This project allows you to learn more about international investing and about firms that compete in the global arena. You will be asked to create a stock portfolio of at least two U.S.-based multinational corporations (MNCs) and two foreign stocks. You will monitor the performance of your portfolio over the school term and ultimately will attempt to explain why your portfolio performed well or poorly relative to the portfolios created by other students in your class. The explanations will offer insight on what is driving the valuations of the U.S.-based MNCs and the foreign stocks over time. Select two stocks of U.S.-based MNCs that you want to include in your portfolio. If you want to review a list of...
5 Pages(1250 words)Research Paper

International Business - International Market

...Introduction Trade has become increasingly global in some scope today and there are reasons for this. One is the advancement in technology including communication efficiency and modernization where people are migrating to live in areas where they feel they are comfortable. Increasingly, rapid technology lifecycles has increased competition among countries as to who can produce the best in the market hence the need to employ competitive marketing and business strategies (Dole, 2003) This paper will deal with Dell Inc. as a computer hardware and software company. It will investigate the current business strategies used by the company to conquer international markets, licensing and franchising, market strategies and...
10 Pages(2500 words)Case Study

International business and International Trade

...International business and International Trade 1. What are the primary forces driving the increased growth in globalization and international business? International business concerns international trade. Nowadays, most companies do business worldwide. The reasons are various, among them are the contacts that people have over a wide range of countries. These contacts enable people to acquire more products and services and have access to various resources. The countries have lowered import and export barriers and many local assets are owned by foreigners. An additional reason is the rapid technological evolution and expansion. With technology people...
6 Pages(1750 words)Coursework


...The methods of payment in international trade transactions will need to evolve to reflect the changing nature of these transactions. It is arguable that some of the existing instruments do not meet users needs Introduction The value of letter of credit transactions internationally are reported to be US $ 1 trillion per annum 1 and the letter of credit is described as “the life blood of international commerce”2 The International trade transactions are reported to be in the region of $ US 7 trillion per year and the cost of documentation for the transaction which is put at 6% works out to a staggering figure of the US$ 420 million per year3 A bulk of this amount represents cost of using the documentary letter of credit. About 30... ...
10 Pages(2500 words)Essay

International business - ideas international

...International business - ideas international Introduction: Film industry is one of the emerging industries globally. The entertainment has become a major factor in the human society. The film industry works as the mass media. It conveys many dialogs and thoughts though the movies. Indian film industry is a particular industry where much diversity is observed. India has been portrayed as the unity in diversity, and that ideology is reflected clearly on the Indian film industry. There are many numbers regional languages in India and at the same time there are many regional films are getting released in India. However, Hindi is the main language in which most of the high budget films are getting introduced...
8 Pages(2000 words)Essay

International Relations and International Oganization

...International Relations and International Organizations What is the significance of understanding the relationship that exists between international relations and international organizations on issues pertaining global economic crisis? Statement of purpose The importance of establishing the relationship between the two variables is to determine the current economic and political environment at a global platform. Due to the dynamic changes in technology and other social and cultural factors, the world is continuously turning into a competitive and congested place of living with its inhabitants struggling to acquire the available means of live. These struggles often steer...
8 Pages(2000 words)Research Paper


...incorporated within a company then it gives the ability to the company to gain several advantages like increased in flow of investments, higher sales and profit ratio, systematic human resource base, a better and much improved image of the brand and development of good reputation, the ability to make good decision to avoid any risky management or processes (, n.d.). A stakeholder is someone who takes an interest or may influence the decision making processes of the company. Stakeholders may be internal such as employees or shareholders or External stakeholders such as suppliers, consumers or the area where the business runs. Because Nestle is one of the leading multinational companies therefore it is also...
4 Pages(1000 words)Essay

Billabong Case

... economic exposure to changes in the value of the currency in its largest export market? Billabong should have insured against foreign exchange risks. Billabong also should have accommodated successful economies. Also, It would have worked out its management, by employing a strong management. Works Cited J. B. Kelleher, “U.S. Exporters Can Win from the Strong Dollar,” International Herald Tribune ,May 9,2008, p. 15; “Caterpillar’s Comeback,” The Economist , June 20, 1998, pp. 7–8; and A. Taylor, “Caterpillar,” Fortune ,July 20, 2007, pp. 48–54.... College: Why does a fall in the value of the Australian dollar against the U.S dollar benefit Billabong? The gaining in the value of the U.S. dollar (USD) against Australian dollar...
2 Pages(500 words)Assignment

International HRM: International Electronics

...International HRM: Case Study of International Electronics . Introduction Human resource management is the process of managing and controlling the workforce within an organization and international human resource management indicates the system of managing the human resource in global framework. International HRM deals with issues related to human resource of the multinational companies and their foreign subsidiaries. The process includes but not limited to sourcing of candidates with relevant skills and knowledge base, recruitment and selection of those candidates, imparting necessary training for their further development and rewarding their performance after...
13 Pages(3250 words)Book Report/Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Billabong International for FREE!

Contact Us