Flextronics International Singapore Limited - Case Study Example

Though this is not contract manufacturing the company has successfully combined the contract manufacturing with the innovation of the products according to the market need of low cost handsets. At the same time the company acquired to boost its product line by acquiring the Solectron. This denotes the sense of the company that thinks about increasing the production capacity within least possible time. Increasing the production capacity by new constructions can consume time and the company decided to acquire the rival company to boost its production in least possible time.

Flextronics International Singapore Limited is the second largest multinational corporate company providing electronics manufacturing services. They are the original equipment manufacturers in networking, computer, medical and consumer products. Flextronics is one of the major global companies engaged in designing and manufacturing operations. They spread over 28 countries in 4 continents. The innovative product design and manufacturing services coupled with specialized services and IT expertise with unique management strategies place Flextronics as a top-tier EMS provider.

With 1, 60, 000 thousand employees worldwide and a $12 billion revenue backbone, the company is marching forward to reach its zenith globally. The company's Headquarters is in Singa. The current analytical study of Flextronics International Singapore Limited is carried out considering their marketing strategy of the brand products and services satisfying the innate biogenic and psychogenic needs of the consumers, with that of the company's competitors, on an international level. The assessment of the company's profile and the strategies developed by them to satiate the demands and aspirations of the consumers are done on the basis of the psychological behavioral pattern propagated by the theory of Maslow's hierarchy of needs.

The company was founded to satisfy the needs of silicon valley clients by catering to their needs of printed circuit boards. This analytical study of the company is executed on realizing the fact that the consumer's biogenic or physiological needs such as food, water, clothing, housing, sex, reproduction, safety etc., will grow to a certain limit and stand still or will become stable after achieving it to its maximum, whereas the psychogenic needs such as self esteem or ego, self-respect and prestige, status and self-fulfillment, thirst for knowledge, culture, aesthetic sense etc.

will never reach that maximum, but will grow and expand its realms, to reach a higher level the moment it is fulfilled and at the same time groping all over without an aim or having any knowledge as to what is that needed and where it could be found. As the company takes into account the psychogenic needs of its customers in developing the products, there can be no limit for the development of its existing products and innovation of the new products. (http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs, viewed on 12th September, 2007).

To support the above study the