CHECK THESE SAMPLES OF International Marketing of Tata Nano Electric Car into Japan
...people’s car Tata Nano 2012 and has already received overwhelming response across the continents. After launching it in India and being on the road to success Tata motors should now plan to expand its Nano project to country like China where it can further boost its revenue as China is a huge market for car makers (Tata Motors, 2011). China, a country with vast population and geographical area is also the country which tops the list of countries where companies want to expand their business. China has grown globally at a tremendous pace and currently stands at second position in terms of world’s largest...
9 Pages(2250 words)Essay
...? Tata International Marketing Analysis Tata International Marketing Analysis Introduction As studies show, the majority of growth in the car manufacturing industry and automobiles is likely to take place in the emerging world markets, like China, Japan, India or Eastern Europe. The reason is that states and different regional alliances are systematically organizing their economics in which technology and innovation played a decisive role in the recent times. Today, China and India are on the top of world economics as both countries are advancing significantly in technology and engineering automation sections (Enderwick, 2012). In developing countries like China, India, and Brazil the demand is a great demand for small cars, where... the...
10 Pages(2500 words)Essay
.... For Tata Nano, the specifications should be the selling points of the car to the target market. Product cost and the maintenance cost should be presented to customers to ensure they understand the positives and negatives of the product, so as to make the right choice. The Nano has several advantages that if promoted will increase the volume of sales and improve brand loyalty. The marketing strategy will be a key issue in the market segmentation process because it will help in the creation of the positive and negative perception of the product (Kapferer, 2008, p. 78). Reasons for entry of Tata Motors...
10 Pages(2500 words)Essay
...gasoline cars, electric cars, and hybrid cars in order to get a better understanding of why people’s choice shifts from one car to another type of car. What are Electric Cars? An electric car is a vehicle that makes use of electric motors and batteries instead of engines used by the gasoline cars. The rechargeable batteries control the main parts of electric cars, which give power to the electric motors that run the cars. Until the advancement in the...
16 Pages(4000 words)Research Paper
... high-performance electric vehicles. It also sells advanced electric vehicles powers train component, and operates in North America, Europe and Asia through subsidiaries. The company has its headquarters based in California, U.S.A, and it has principles aimed at facilitating development of Models in order to attain its objective of first customer delivery (Tesla Motors, 2010, p. 4). This will facilitate the efforts of pursuing new electric power train opportunities and automobile manufactures. In fact, the paper will focus on conducting SWOT, PESTEL, porter’s five forces, marketing mix and marketing action plan analysis on Tesla Company. SWOT ANALYSIS Strength Tesla signed a licensing deal with lotus cars in order to convert one... of their...
6 Pages(1500 words)Essay
...? TATA NANO INTERNATIONAL MARKET By Introduction The objective of creating new market segments underpinned Tata Nano’s entry into the ultra-low-cost car market. The realization of the unexplored opportunities and the desire to invent solutions to the challenges afflicting the low-income and middle-income earners contributed to the strategic move of exploring the low-cost market in India and the global market (Chacko, Noronha and Agrawal, 2010, p. 41). An understanding of the network of forces that culminated in the market choice should...
11 Pages(2750 words)Essay
...their property or plants by abandoning the location. Additionally, it is not easy to locate an industry in a strategic position accessible to suppliers since location of a firm largely depends on the locals (Freiberg, Freiberg & Dunston, 2011). 4 For sure Tata Motors set trend in the automobile industry with their introduction of Nano. The Nano idea has reshaped the auto market by taking affordability into consideration. Initially cars were only meant for the rich but introduction of Nano has incorporated even the middle class who are the majority group (Fisk, 2009). Every other car manufacturer now looks for ways in...
6 Pages(1500 words)Essay
...1. Advice ETC on its operating level and selling price An accounting model that provides very valuable information on whether a project is sustainable and the amount of sales required not for the project not run the risk of going bankrupt is the breakeven analysis. A breakeven analysis provides information regarding the required sales volume a business must achieve to cover all its fixed and variable expense and achieve a profit of cero euros (Garrison & Noreen, 2003). Appendix A illustrates a breakeven analysis of ETC sales at Electric Town Car Company. The finance team of the company determined the sales price of the ETC to be 5,000 pounds. The variable costs of the product amount to 2000 pounds. Based on these two figures... the...
4 Pages(1000 words)Essay
...are a new product that is going to have a growing demand in the future. It is estimated that by the year 2020 hybrid and electric car sales will reach 6.6 million annual units which will account for 7% of the light-duty vehicle market (Marcacci, 2014). The government is helping companies to sell cars profitably by offering subsidies for the sale of green vehicles such as electric cars. The profitability for companies is going to increase once the demands rises because firms will be able to enjoy the benefits of economies of scale. Electric cars are the wave of the future. People are going to switch from...
1 Pages(250 words)Essay
...Tata Nano: Developing International Markets Contents Contents 2 Introduction 3 Screening Criteria 3 Final Screening Criteria 11 Market Selection and Market Entry Strategy 11
Automobile Industry in Brazil 13
Porter’s 5 Forces 13
Marketing Programme Outline 14
Objectives 14
Segmentation 14
Targeting 14
Positioning 14
Marketing Mix 15
Internationalization Strategy 16
BCG Matrix 16
Conclusion 17
Bibliography 20
Introduction
“We will have a dealer price of one lakh only, because a promise is a promise” was the primary statement made by ex-chairman of Tata Group, Ratan Tata,...
13 Pages(3250 words)Essay
