Nobody downloaded yet

International Marketing of Tata Nano Electric Car into Japan - PowerPoint Presentation Example

Comments (0) Cite this document
This project examines the possibility and conditions of launching Tata Nano in Pakistan. Tata Nano is one of the largest car manufacturers of India. Tata Nano is a car launched by them for the middle class market. It is positioned as the world's most economical car…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
International Marketing of Tata Nano Electric Car into Japan
Read TextPreview

Extract of sample "International Marketing of Tata Nano Electric Car into Japan"

Download file to see previous pages This report also raises some questions that need to be answered prior to launching Tata Nano in Pakistan. These include whether it would be beneficial to retain the current positioning strategy of Tata of the worlds most economical car in a country like Pakistan where the psychology of the target market is very brand oriented. Likewise, will Tata Nano be able to match prices currently being provided by the current manufacturers' after adding up the custom duty and other expenses Will Tata be able to launch a CNG variant of the nano to suit the needs of the Pakistani market in a better way
This report aims to give a detailed insight and provides recommendations as to how to achieve success. Moreover, the plan consists of first launching the product in a test marketing campaign and after success only, a full fledged marketing plan is proposed.
Tata Nano is a star product of the Tata group.It was one of the most talked about cars at the Detroit1 show and instigated a debate on how well it would be received in the international markets. With the target of manufacturing more than 1 million cars every year, it can be expected that Tata would be eyeing foreign markets. There is no business market as lucrative as Pakistan for the neighboring Indian Companies, for the reasons of cost saving due to proximity, relatively similar environmental and economic conditions and same language making operations easier.

Product Launch -Tata Nano
The target market of Tata Nano is the middle class of Pakistan with the income range:
PKR 25000 lower middle class
PKR 50000 middle-middle class and
PKR 75000 and above (upper Middle Class)
Niche Marketing or Mass Marketing
We propose to launch Tata Nano in Pakistan. Initially we would proceed with a test launch and if the product picks up in the local market we may opt for either starting manufacturing in Pakistan or having offices and having agents and dealers take care of the sales of this region.
So even though we will be targeting the masses but initially it would be a small scale launch due to tough competitive situation.

Present Market Situation

Since the year 2001, Pakistan's military regime under president Musharraf vowed to bring about economic reforms.
This new growth strategy was stimulated by the easier credit policies of Banking Sector and for a decade car financing was made very easy.
This led to a very high road & traffic density, and manufacturers like Pak Suzuki claim to manufacture a 100,000 vehicles in the year 2007


Pak Suzuki is the single most preferred brand of locally manufactured cars and suits the lower middle and middle -middle class income groups. Their most popular brands are Suzuki Mehran & Suzuki Alto VXR
Chevrolet, Cherry QQ, Adam Revo (locally manufactured), Nisan March, Toyota Duet also have occupied their own niches in this market.


According to Pakistan & Gulf economist, Even in these tough market conditions, July 2008, the total sales of cars was 7,418 units

Last year, in the same period a record 12,438 units were sold.
Sale & Production Statistics according to Pakistan Automobile Manufacturers Association
Market Share Calculated on
Cumulative Sales for ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“International Marketing of Tata Nano Electric Car into Japan PowerPoint Presentation”, n.d.)
International Marketing of Tata Nano Electric Car into Japan PowerPoint Presentation. Retrieved from
(International Marketing of Tata Nano Electric Car into Japan PowerPoint Presentation)
International Marketing of Tata Nano Electric Car into Japan PowerPoint Presentation.
“International Marketing of Tata Nano Electric Car into Japan PowerPoint Presentation”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF International Marketing of Tata Nano Electric Car into Japan

Tata Nano & China: A Perfect Opportunity

...people’s car Tata Nano 2012 and has already received overwhelming response across the continents. After launching it in India and being on the road to success Tata motors should now plan to expand its Nano project to country like China where it can further boost its revenue as China is a huge market for car makers (Tata Motors, 2011). China, a country with vast population and geographical area is also the country which tops the list of countries where companies want to expand their business. China has grown globally at a tremendous pace and currently stands at second position in terms of world’s largest...
9 Pages(2250 words)Essay

Tata International Marketing Analysis

...? Tata International Marketing Analysis Tata International Marketing Analysis Introduction As studies show, the majority of growth in the car manufacturing industry and automobiles is likely to take place in the emerging world markets, like China, Japan, India or Eastern Europe. The reason is that states and different regional alliances are systematically organizing their economics in which technology and innovation played a decisive role in the recent times. Today, China and India are on the top of world economics as both countries are advancing significantly in technology and engineering automation sections (Enderwick, 2012). In developing countries like China, India, and Brazil the demand is a great demand for small cars, where... the...
10 Pages(2500 words)Essay

Tata Nano Cross Culture Marketing

.... For Tata Nano, the specifications should be the selling points of the car to the target market. Product cost and the maintenance cost should be presented to customers to ensure they understand the positives and negatives of the product, so as to make the right choice. The Nano has several advantages that if promoted will increase the volume of sales and improve brand loyalty. The marketing strategy will be a key issue in the market segmentation process because it will help in the creation of the positive and negative perception of the product (Kapferer, 2008, p. 78). Reasons for entry of Tata Motors...
10 Pages(2500 words)Essay

Electric car

...gasoline cars, electric cars, and hybrid cars in order to get a better understanding of why people’s choice shifts from one car to another type of car. What are Electric Cars? An electric car is a vehicle that makes use of electric motors and batteries instead of engines used by the gasoline cars. The rechargeable batteries control the main parts of electric cars, which give power to the electric motors that run the cars. Until the advancement in the...
16 Pages(4000 words)Research Paper

Tesla (electric car company) Marketing Analysis

... high-performance electric vehicles. It also sells advanced electric vehicles powers train component, and operates in North America, Europe and Asia through subsidiaries. The company has its headquarters based in California, U.S.A, and it has principles aimed at facilitating development of Models in order to attain its objective of first customer delivery (Tesla Motors, 2010, p. 4). This will facilitate the efforts of pursuing new electric power train opportunities and automobile manufactures. In fact, the paper will focus on conducting SWOT, PESTEL, porter’s five forces, marketing mix and marketing action plan analysis on Tesla Company. SWOT ANALYSIS Strength Tesla signed a licensing deal with lotus cars in order to convert one... of their...
6 Pages(1500 words)Essay

Tata Nano International market

...? TATA NANO INTERNATIONAL MARKET By Introduction The objective of creating new market segments underpinned Tata Nano’s entry into the ultra-low-cost car market. The realization of the unexplored opportunities and the desire to invent solutions to the challenges afflicting the low-income and middle-income earners contributed to the strategic move of exploring the low-cost market in India and the global market (Chacko, Noronha and Agrawal, 2010, p. 41). An understanding of the network of forces that culminated in the market choice should...
11 Pages(2750 words)Essay

Tata NANO The People Car

...their property or plants by abandoning the location. Additionally, it is not easy to locate an industry in a strategic position accessible to suppliers since location of a firm largely depends on the locals (Freiberg, Freiberg & Dunston, 2011). 4 For sure Tata Motors set trend in the automobile industry with their introduction of Nano. The Nano idea has reshaped the auto market by taking affordability into consideration. Initially cars were only meant for the rich but introduction of Nano has incorporated even the middle class who are the majority group (Fisk, 2009). Every other car manufacturer now looks for ways in...
6 Pages(1500 words)Essay


...1. Advice ETC on its operating level and selling price An accounting model that provides very valuable information on whether a project is sustainable and the amount of sales required not for the project not run the risk of going bankrupt is the breakeven analysis. A breakeven analysis provides information regarding the required sales volume a business must achieve to cover all its fixed and variable expense and achieve a profit of cero euros (Garrison & Noreen, 2003). Appendix A illustrates a breakeven analysis of ETC sales at Electric Town Car Company. The finance team of the company determined the sales price of the ETC to be 5,000 pounds. The variable costs of the product amount to 2000 pounds. Based on these two figures... the...
4 Pages(1000 words)Essay

Owning a Electric Car

...are a new product that is going to have a growing demand in the future. It is estimated that by the year 2020 hybrid and electric car sales will reach 6.6 million annual units which will account for 7% of the light-duty vehicle market (Marcacci, 2014). The government is helping companies to sell cars profitably by offering subsidies for the sale of green vehicles such as electric cars. The profitability for companies is going to increase once the demands rises because firms will be able to enjoy the benefits of economies of scale. Electric cars are the wave of the future. People are going to switch from...
1 Pages(250 words)Essay

Tata Nano developing international markets

...Tata Nano: Developing International Markets Contents Contents 2 Introduction 3 Screening Criteria 3 Final Screening Criteria 11 Market Selection and Market Entry Strategy 11 Automobile Industry in Brazil 13 Porter’s 5 Forces 13 Marketing Programme Outline 14 Objectives 14 Segmentation 14 Targeting 14 Positioning 14 Marketing Mix 15 Internationalization Strategy 16 BCG Matrix 16 Conclusion 17 Bibliography 20 Introduction “We will have a dealer price of one lakh only, because a promise is a promise” was the primary statement made by ex-chairman of Tata Group, Ratan Tata,...
13 Pages(3250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another PowerPoint Presentation on topic International Marketing of Tata Nano Electric Car into Japan for FREE!

Contact Us