Supply Chain Management Early Supplier Involvement: Implications for New Product Development - Essay Example

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Deere & Company, based in Moline, Illinois, is one of the world's oldest business enterprises with 150 years of history, with operations spanning more than 160 countries. Its core business is in the manufacture, distribution, financing and servicing of agricultural equipment, as well as other technological products and services…
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Supply Chain Management Early Supplier Involvement: Implications for New Product Development
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Download file to see previous pages Since Deere & company was getting the same product as sold by New Holland (with some minor aesthetic changes); they had no technical or commercial advantage over their competitor. Till 1995-96, the market share of Deere & Company for Skid steer loaders was between 1-3%. Market data showed that the growth rate of the demand was becoming attractive at 15-20%, and projections were indicating a requirement of around 60,000 units, which would amount to sales worth $ 1.2 billion per annum within 5 years. In order to capture this market Deere & company decided to engineer and manufacture their own version of high quality Skid steer loaders, with a target cost 20% lower than their best competitor and by improving upon other 'order winning' criteria such as product range, features, costs and delivery schedules. A comprehensive proposal was sought for establishing an integrated supply chain for achieving the desired target.
Nowadays, organizations can no longer compete solely as traditional individual entities. This is because the products and services demanded by customers require a higher degree of value addition, which in turn requires multiple technologies and capabilities to be incorporated in the products and services. ...
pt of business relationships extends beyond traditional enterprise boundaries and seeks to organise entire business processes through a supply chain of multiple companies. As corporations strive to focus on their core competencies and become more flexible, they have reduced their direct involvement in all the functions of the business process. These functions are increasingly being outsourced to other corporations that can perform the activities better or more cost effectively. The effect has been to increase the number of companies involved in satisfying consumer demand, while reducing management control of daily logistics operations. Less control and more supply chain partners has led to the creation of supply chain management concepts. The purpose of supply chain management is to improve trust and collaboration among supply chain partners
The term ' Supply chain Management ' (SCM) was coined by consultant Keith Oliver of strategy consulting firm ' Booz Allen Hamilton' in 1982. Supply Chain Management encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. In essence, Supply Chain Management integrates supply and demand management within and across companies. Supply chain business process integration involves collaborative work between buyers and suppliers, joint product development, common systems and shared information. Operating an integrated supply chain requires continuous information flows, which in turn assists to achieve the best product flows.
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