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The important elements of marketing plan - Essay Example

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The important elements of marketing plan are to precisely define the business, identify the goals of the product (here feature films) and serve as the firm's resume. Planning precise strategies and cash flow analyses comprises the basic components of a marketing plan…
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Download file to see previous pages Other important applications include informing the details of the company to the sales personnel, suppliers and others so that they become aware of company's goals and achievements.
Feasibility study is an important phase in the development process. It enables the developer to have an assessment of the product being developed. It refers to the feasibility study of the product in terms of outcomes of the product, operational use and technical support required for implementing it.
Economic Feasibility: It refers to the benefits or outcomes. We are deriving from the product as compared to the total cost we are spending for developing the product. If the benefits are more or less the same as the older system, then it is not feasible to develop the product.
The development of the new product should greatly enhance the accuracy of the system and cuts short the delay in the processing of the product. The errors can be greatly reduced and at the same time providing great level of security. Hence, we do not need any additional equipment.
Operational Feasibility: It refers to the feasibility of the product to be operational. Some products may work very well at design and implementation but may fall in the real time environment. It happens most of the time with feature films. It includes the study of additional human resources required and their technical expertise.
Technical Feasibility: It refers to whether the product that is available in the market fully supports the present trend. It can be used to study the pros and cons of using particular kind of feature film for the development and it's feasibility. It also studies the additional training need to be given to the people to make the product work.
A qualitative and quantitative research is must in developing an good feature film. Qualitative research is more of collecting data, conducting interviews, using documents and to understand and explain social phenomenon. Quantitative research involves is of development of natural sciences to study natural phenomenon. Survey methods, formal methods, econometrics, etc., are some of the examples of quantitative research.
Qualitative research methods are more often used as it involves observation of data that helps in finding solutions to the problems. Qualitative research has been categorised into three categories named as positivist, interpretive and critical.
Positivist research methods involves attempt to test theory that to understand the predictive element of the phenomena. It involves formal propositions, hypothesis testing, measuring of quantifiable variables, etc. In this type of research it is assumed that the objectives are given in reality and can be measured by their properties.
Interpretive research method involves sharing of information and social constructions such as language. Interpretive method is used to understand the meaning of the given information that was assigned to the researchers. Critical research as the name implies concentrates more on the critical view of the subject. It highlights the critical viewpoint of the situation that has to be analysed.

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