Ford Motor Company and Mitsubishi Motor Corporation - Essay Example

Front Sheet Resources Used Web sites of Ford Motor Company and Mitsubishi Motor Corporation was used 2. Personal experience ofcar owners 3. Ford Motor Company Show Room 4. Mitsubishi Motor Company Show Room Key Findings 1. Ford Motor Company offer good quality vehicles at a lower cost 2. Ford Motor Company is in profit for third straight consecutive year 3. Mitsubishi Motors is in operating loss since 1997 and trying to recover 4. Ford Motor Company has captures 18% Market Share 5. Mitsubishi Motors Company captures 1.5 Market Share 5. Order # 116301: Business (How does business A attempt to gain competitive advantage) Introduction I have chosen to investigate that whether Ford is more Competitive than Mitsubishi. Competitiveness is a company's share of world markets for its products. When a firm sustains profits that exceed the average for its industry, the company is said to have the competitive advantage over its rivals. Businesses use either price or quality to gain competitive advantage. The businesses that I have selected to compare operate in the automobile market. Since the invention of first automobile till today, the automobile business is expanding and expansions does not seem to stop in the future coming years. More and more consumers are buying automobiles and development of better infrastructure in terms of road networks has yielded more usage of automobiles by the consumers. Ford has a market share of 18% in the global market whereas Mitsubishi Motors has a market share of around 1 to 2%. There is a lot of competition in the automobile market with big giants of US car manufacturers, Japan car manufacturers and European car manufacturers across the world. The other competitors include Chrysler, General Motors Corporation, Toyota Motors, Nissan, Honda, Mercedes, and BMW. Research To answer my question I've used variety or research methods: Primary research methods and Secondary research methods. Primary research involves obtaining original data directly about the product and market. Primary research data is data that does not exist before, this data is accumulated to answer specific question. I used this research method because it provides the actual date directly from the market and analysis or this data can give accurate results. Secondary research methods include gathering data that has already been produced from relevant sources. Less effort is required in gathering this information and hence more concentration can be done on analyzing this information. The results from research are attached as Appendix-A Analysis of Results The results compiled in the Appendix-A are referred for analysis. Research has yielded the following: Ford Motor Company holds a competitive edge over Mitsubishi Motors as it has captured a market share of 18% world wide as appose to Mitsubishi Motors 1.5% only. Other than North America, Ford Motor Company sales are higher and are steadily growing. Mitsubishi Motors apart from Russian markets has failed to capture any significant sales. Ford Motor Company has shown profit for the third consecutive year amounting to $2 billion or 1.04 per share giving rich dividend to the investors and gaining trust of investors thereby hoping to get more investments in the next year. Mitsubishi motors trying to survive have suffered an operating loss of 13.8 Billion yen for the first quarter of 2005 alone. Significant root cause being the loss of revenue due to fewer sales in North American markets. Ford Motors Company had a Sales Revenue of $178.1 Billion in 2005 as appose to $171.7 billion in 2004 significantly indicating the increase in the sales world wide. Mitsubishi motors had generated Sales revenue of 485.8 billion yen, down 71.8 billion yen from the same period last year (557.6 billion yen), indicating a downward trend in the sales of Mitsubishi vehicles world wide. Questionnaires and interviews with the different people have yielded a sure case of popularity of Ford brand names as oppose to the Mitsubishi brand names. Mitsubishi has one famous Shogun vehicle popular to some extent in UK, USA. Other than that its brands are unknown to the consumers. In contrast, Ford models like Mondeo, Ford Focus and Expedition are very famous brands popular among the consumers. Ford Company offers low cost vehicles to the consumers that are affordable by most of the consumers across the globe. Ford brands capture all levels of the consumers from low price to higher price starting from low cost hatch back vehicles to expensive Sport utility vehicles (SUVs) which are true value to its money. Summarizing in UK the starting price of the lowest model is 6995 pounds and the starting price of the most expensive model is 19000 pounds. In contrast Mitsubishi vehicles are expensive and are not capturing the total consumer market. The vehicles can only be bought by a hand full of consumers that can afford that high price. Price range for Mitsubishi vehicles is starting from 9000 to 30, 000 British pounds. In comparison for the same range of product, Ford has a lesser value vehicle and Mitsubishi has a higher value vehicle. This is due to the low cost of production achieved by Ford and higher cost of production by Mitsubishi Motors. Ford Motor Company in 1996 certified its operating plants in 26 different countries for ISO 14001. This indicates the company's interest in quality. They also are the first company to introduce the dual airbags as well as the ABS braking system. In addition to this, the vehicles produced by them are of superior quality and fulfilling the safety standards. Ford did achieve significant progress toward improving fuel efficiency during 2005, with the successful introduction of the hybrid electric escape. This indicates the focus of ford on achieving fuel efficiency, an indicative of improving quality of their product. There is no evidence found of Mitsubishi motors being an ISO 14001 certified company and no evidence of Mitsubishi focus on fuel efficiency. However, Mitsubishi Motors is known for its high quality engines that provide high power to the vehicles. Ford Company has sustained profitability for the past 3 consecutive years due to which providing significant dividends to the investors which has resulted in a very good stock position for the company. The stock prices have shown a steady increase and stability over the past 3, 4 years and that indicates good performance by the company and it is listed as top ten of the automobile manufacturers in the world. Mitsubishi motors because of continuing losses in the past years, has got a very instable stock position with shares not being stable and going continuously down with little or no dividends by the company to the share holders as its trying to come out of a multi million dollar debt. Evaluation The data for the research was gathered from authentic resources. Therefore the results obtained from the data are reliable. Ford's focus on producing low fuel consumption, low priced vehicles, focus on quality and a comprehensive business plan to improve the market share have led them to the successful road that they are on. Mitsubishi motors high performance, compact vehicles and its recent launch of a new brand Colt are the major factors that can contribute to its success. However, the research results and their analysis have clearly yielded that Ford Motor Company has a competitive advantage over Mitsubishi Motors as it has captured 18% of the world share in the automobile industry and has sustained profits for 3 consecutive years and it has achieved that by having a clear cut business plan, by merging major companies like Jaguar, Lincoln, Mercury, and Land Rover, also by focusing on reducing the cost of production so that low value vehicles can be produced affordable to all consumers. In order to be competitiveness, Mitsubishi motors can find low cost production methodologies, can do mergers with other car manufacturers to increase the market share and can improve the fuel efficiency of the vehicles to win the consumer market. References: Wikipedia the Free Encyclopedia, Ford Motor Company, Wikipedia Web Site, viewed on 17th March 2006 . Wikipedia the Freee Encyclopedia, Mistsubishi Motor Corporation, Wikipedia Web Site, viewed on 17th March 2006 < http://en.wikipedia.org/wiki/Mitsubishi_Motors> Lazy Students online access to research papers, The new automobile industry, Lazy Students online Web Site, viewed on 17th March 2006, . Quick MBA Strategic Marketing, Competitive Advantage, Quick MBA Web Site, viewed on 17th March 2006, . Ford Motor Company Investors Information, Company Financial Statements, Ford Motor Company Web Site, viewed on 17th March 2006, . Mitsubishi Motors Corporation, UK, Mitsubishi Motors Price List, Mitsubishi Motors Corporation UK Web Site, viewed on 17th March 2006, . Ford Motor Company UK, Ford Motors Price List, Ford Motors Company UK Web Site, viewed on 17th March 2006, . Appendix-A Results of Research: Primary Research 10 people were given a questionnaire to fill, the questionnaire is shown below, the results obtained from the questions were plotted on the graph. QUESTIONAIRE Comparison of Ford with Mitsubishi Motors (Questionnaire to be filled by Car holders) For statistics to be used in thesis Question 1: Which automobile company from below has competitive advantage in the market a) Mitsubishi Motors b) Ford Motors Question 2: Which car are you currently using (which brand car do you own) ____________________________ Question 3: Do you like to use a car with low fuel consumption a) Yes b) No Question 4: If you were to pick which SUV will you pick from the below mentioned models a) Expedition b) Shogun c) Escape d) Land Rover Question 5: If you were to pick which sedan car will you pick from the below mentioned models a) Ford Focus b) Mitsubishi Lancer c) Mitsubishi Gallant d) Ford Mondeo Question 6: Which manufacturer you think produces better quality vehicles a) Mitsubishi Motors b) Ford Motors Question 7: Which manufacturer you think offers best price for its vehicles that are best value for money Mitsubishi Motors Ford Motors Question 8: Which car manufacturer of the following you think produce futuristic cars with cutting edge technology a) Mitsubishi Motors b) Ford Motors Question 9: Which car manufacturer from the following has better after sale service, better conformance to the safety standards Mitsubishi Motors Ford Motors Question 10: Which cars manufacturer is known more globally in the consumers from below a) Mitsubishi Motors b) Ford Motors The results from the questionnaires were compiled and the results graph was drawn, following is the graphs generated from the information: Question 1: Question 2: 2 People said Ford and the rest other products they were neither Ford nor Mitsubishi Motors. Question 3: Everybody said they want fuel efficient vehicles. Question 4: Question 5 Question 6 Question 7 Question 8 Question 9 Question 10 The questionnaires filled by ten people are as follows: QUESTIONAIRE (1) Comparison of Ford with Mitsubishi Motors (Questionnaire to be filled by Car holders) For statistics to be used in thesis Question 1: Which automobile company from below has competitive advantage in the market a) Mitsubishi Motors b) Ford Motors Question 2: Which car are you currently using (which brand car do you own) ___________________________ Question 3: Do you like to use a car with low fuel consumption a) Yes b) No Question 4: If you were to pick which SUV will you pick from the below mentioned models a) Expedition b) Shogun c) Escape d) Land Rover Question 5: If you were to pick which sedan car will you pick from the below mentioned models a) Ford Focus b) Mitsubishi Lancer c) Mitsubishi Gallant d) Ford Mondeo Question 6: Which manufacturer you think produces better quality vehicles a) Mitsubishi Motors b) Ford Motors Question 7: Which manufacturer you think offers best price for its vehicles that are best value for money a) Mitsubishi Motors b) Ford Motors Question 8: Which car manufacturer of the following you think produce futuristic cars with cutting edge technology a) Mitsubishi Motors b) Ford Motors Question 9: Which car manufacturer from the following has better after sale service, better conformance to the safety standards a) Mitsubishi Motors b) Ford Motors Question 10: Which cars manufacturer is known more globally in the consumers from below a) Mitsubishi Motors b) Ford Motors QUESTIONAIRE (2) Comparison of Ford with Mitsubishi Motors (Questionnaire to be filled by Car holders) For statistics to be used in thesis Question 1: Which automobile company from below has competitive advantage in the market a) Mitsubishi Motors b) Ford Motors Question 2: Which car are you currently using (which brand car do you own) ____________________________ Question 3: Do you like to use a car with low fuel consumption a) Yes b) No Question 4: If you were to pick which SUV will you pick from the below mentioned models a) Expedition b) Shogun c) Escape d) Land Rover Question 5: If you were to pick which sedan car will you pick from the below mentioned models a) Ford Focus b) Mitsubishi Lancer c) Mitsubishi Gallant d) Ford Mondeo Question 6: Which manufacturer you think produces better quality vehicles a) Mitsubishi Motors b) Ford Motors Question 7: Which manufacturer you think offers best price for its vehicles that are best value for money a) Mitsubishi Motors b) Ford Motors Question 8: Which car manufacturer of the following you think produce futuristic cars with cutting edge technology a) Mitsubishi Motors b) Ford Motors Question 9: Which car manufacturer from the following has better after sale service, better conformance to the safety standards a) Mitsubishi Motors b) Ford Motors Question 10: Which cars manufacturer is known more globally in the consumers from below a) Mitsubishi Motors b) Ford Motors QUESTIONAIRE (3) Comparison of Ford with Mitsubishi Motors (Questionnaire to be filled by Car holders) For statistics to be used in thesis Question 1: Which automobile company from below has competitive advantage in the market a) Mitsubishi Motors b) Ford Motors Question 2: Which car are you currently using (which brand car do you own) ____________________________ Question 3: Do you like to use a car with low fuel consumption a) Yes b) No Question 4: If you were to pick which SUV will you pick from the below mentioned models a) Expedition b) Shogun c) Escape d) Land Rover Question 5: If you were to pick which sedan car will you pick from the below mentioned models a) Ford Focus b) Mitsubishi Lancer c) Mitsubishi Gallant d) Ford Mondeo Question 6: Which manufacturer you think produces better quality vehicles a) Mitsubishi Motors b) Ford Motors Question 7: Which manufacturer you think offers best price for its vehicles that are best value for money a) Mitsubishi Motors b) Ford Motors Question 8: Which car manufacturer of the following you think produce futuristic cars with cutting edge technology a) Mitsubishi Motors b) Ford Motors Question 9: Which car manufacturer from the following has better after sale service, better conformance to the safety standards a) Mitsubishi Motors b) Ford Motors Question 10: Which cars manufacturer is known more globally in the consumers from below a) Mitsubishi Motors b) Ford Motors QUESTIONAIRE (4) Comparison of Ford with Mitsubishi Motors (Questionnaire to be filled by Car holders) For statistics to be used in thesis Question 1: Which automobile company from below has competitive advantage in the market a) Mitsubishi Motors b) Ford Motors Question 2: Which car are you currently using (which brand car do you own) ____________________________ Question 3: Do you like to use a car with low fuel consumption a) Yes b) No Question 4: If you were to pick which SUV will you pick from the below mentioned models a) Expedition b) Shogun c) Escape d) Land Rover Question 5: If you were to pick which sedan car will you pick from the below mentioned models a) Ford Focus b) Mitsubishi Lancer c) Mitsubishi Gallant d) Ford Mondeo Question 6: Which manufacturer you think produces better quality vehicles a) Mitsubishi Motors b) Ford Motors Question 7: Which manufacturer you think offers best price for its vehicles that are best value for money a) Mitsubishi Motors b) Ford Motors Question 8: Which car manufacturer of the following you think produce futuristic cars with cutting edge technology a) Mitsubishi Motors b) Ford Motors Question 9: Which car manufacturer from the following has better after sale service, better conformance to the safety standards a) Mitsubishi Motors b) Ford Motors Question 10: Which cars manufacturer is known more globally in the consumers from below a) Mitsubishi Motors b) Ford Motors QUESTIONAIRE (5) Comparison of Ford with Mitsubishi Motors (Questionnaire to be filled by Car holders) For statistics to be used in thesis Question 1: Which automobile company from below has competitive advantage in the market a) Mitsubishi Motors b) Ford Motors Question 2: Which car are you currently using (which brand car do you own) ____________________________ Question 3: Do you like to use a car with low fuel consumption a) Yes b) No Question 4: If you were to pick which SUV will you pick from the below mentioned models a) Expedition b) Shogun c) Escape d) Land Rover Question 5: If you were to pick which sedan car will you pick from the below mentioned models a) Ford Focus b) Mitsubishi Lancer c) Mitsubishi Gallant d) Ford Mondeo Question 6: Which manufacturer you think produces better quality vehicles a) Mitsubishi Motors b) Ford Motors Question 7: Which manufacturer you think offers best price for its vehicles that are best value for money a) Mitsubishi Motors b) Ford Motors Question 8: Which car manufacturer of the following you think produce futuristic cars with cutting edge technology a) Mitsubishi Motors b) Ford Motors Question 9: Which car manufacturer from the following has better after sale service, better conformance to the safety standards a) Mitsubishi Motors b) Ford Motors Question 10: Which cars manufacturer is known more globally in the consumers from below a) Mitsubishi Motors b) Ford Motors QUESTIONAIRE (6) Comparison of Ford with Mitsubishi Motors (Questionnaire to be filled by Car holders) For statistics to be used in thesis Question 1: Which automobile company from below has competitive advantage in the market a) Mitsubishi Motors b) Ford Motors Question 2: Which car are you currently using (which brand car do you own) ____________________________ Question 3: Do you like to use a car with low fuel consumption a) Yes b) No Question 4: If you were to pick which SUV will you pick from the below mentioned models a) Expedition b) Shogun c) Escape d) Land Rover Question 5: If you were to pick which sedan car will you pick from the below mentioned models a) Ford Focus b) Mitsubishi Lancer c) Mitsubishi Gallant d) Ford Mondeo Question 6: Which manufacturer you think produces better quality vehicles a) Mitsubishi Motors b) Ford Motors Question 7: Which manufacturer you think offers best price for its vehicles that are best value for money a) Mitsubishi Motors b) Ford Motors Question 8: Which car manufacturer of the following you think produce futuristic cars with cutting edge technology a) Mitsubishi Motors b) Ford Motors Question 9: Which car manufacturer from the following has better after sale service, better conformance to the safety standards a) Mitsubishi Motors b) Ford Motors Question 10: Which cars manufacturer is known more globally in the consumers from below a) Mitsubishi Motors b) Ford Motors QUESTIONAIRE (7) Comparison of Ford with Mitsubishi Motors (Questionnaire to be filled by Car holders) For statistics to be used in thesis Question 1: Which automobile company from below has competitive advantage in the market a) Mitsubishi Motors b) Ford Motors Question 2: Which car are you currently using (which brand car do you own) ____________________________ Question 3: Do you like to use a car with low fuel consumption a) Yes b) No Question 4: If you were to pick which SUV will you pick from the below mentioned models a) Expedition b) Shogun c) Escape d) Land Rover Question 5: If you were to pick which sedan car will you pick from the below mentioned models a) Ford Focus b) Mitsubishi Lancer c) Mitsubishi Gallant d) Ford Mondeo Question 6: Which manufacturer you think produces better quality vehicles a) Mitsubishi Motors b) Ford Motors Question 7: Which manufacturer you think offers best price for its vehicles that are best value for money a) Mitsubishi Motors b) Ford Motors Question 8: Which car manufacturer of the following you think produce futuristic cars with cutting edge technology a) Mitsubishi Motors b) Ford Motors Question 9: Which car manufacturer from the following has better after sale service, better conformance to the safety standards a) Mitsubishi Motors b) Ford Motors Question 10: Which cars manufacturer is known more globally in the consumers from below a) Mitsubishi Motors b) Ford Motors QUESTIONAIRE (8) Comparison of Ford with Mitsubishi Motors (Questionnaire to be filled by Car holders) For statistics to be used in thesis Question 1: Which automobile company from below has competitive advantage in the market a) Mitsubishi Motors b) Ford Motors Question 2: Which car are you currently using (which brand car do you own) ____________________________ Question 3: Do you like to use a car with low fuel consumption a) Yes b) No Question 4: If you were to pick which SUV will you pick from the below mentioned models a) Expedition b) Shogun c) Escape d) Land Rover Question 5: If you were to pick which sedan car will you pick from the below mentioned models a) Ford Focus b) Mitsubishi Lancer c) Mitsubishi Gallant d) Ford Mondeo Question 6: Which manufacturer you think produces better quality vehicles a) Mitsubishi Motors b) Ford Motors Question 7: Which manufacturer you think offers best price for its vehicles that are best value for money a) Mitsubishi Motors b) Ford Motors Question 8: Which car manufacturer of the following you think produce futuristic cars with cutting edge technology a) Mitsubishi Motors b) Ford Motors Question 9: Which car manufacturer from the following has better after sale service, better conformance to the safety standards a) Mitsubishi Motors b) Ford Motors Question 10: Which cars manufacturer is known more globally in the consumers from below a) Mitsubishi Motors b) Ford Motors QUESTIONAIRE (9) Comparison of Ford with Mitsubishi Motors (Questionnaire to be filled by Car holders) For statistics to be used in thesis Question 1: Which automobile company from below has competitive advantage in the market a) Mitsubishi Motors b) Ford Motors Question 2: Which car are you currently using (which brand car do you own) ____________________________ Question 3: Do you like to use a car with low fuel consumption a) Yes b) No Question 4: If you were to pick which SUV will you pick from the below mentioned models a) Expedition b) Shogun c) Escape d) Land Rover Question 5: If you were to pick which sedan car will you pick from the below mentioned models a) Ford Focus b) Mitsubishi Lancer c) Mitsubishi Gallant d) Ford Mondeo Question 6: Which manufacturer you think produces better quality vehicles a) Mitsubishi Motors b) Ford Motors Question 7: Which manufacturer you think offers best price for its vehicles that are best value for money a) Mitsubishi Motors b) Ford Motors Question 8: Which car manufacturer of the following you think produce futuristic cars with cutting edge technology a) Mitsubishi Motors b) Ford Motors Question 9: Which car manufacturer from the following has better after sale service, better conformance to the safety standards a) Mitsubishi Motors b) Ford Motors Question 10: Which cars manufacturer is known more globally in the consumers from below a) Mitsubishi Motors b) Ford Motors QUESTIONAIRE (10) Comparison of Ford with Mitsubishi Motors (Questionnaire to be filled by Car holders) For statistics to be used in thesis Question 1: Which automobile company from below has competitive advantage in the market a) Mitsubishi Motors b) Ford Motors Question 2: Which car are you currently using (which brand car do you own) ____________________________ Question 3: Do you like to use a car with low fuel consumption a) Yes b) No Question 4: If you were to pick which SUV will you pick from the below mentioned models a) Expedition b) Shogun c) Escape d) Land Rover Question 5: If you were to pick which sedan car will you pick from the below mentioned models a) Ford Focus b) Mitsubishi Lancer c) Mitsubishi Gallant d) Ford Mondeo Question 6: Which manufacturer you think produces better quality vehicles a) Mitsubishi Motors b) Ford Motors Question 7: Which manufacturer you think offers best price for its vehicles that are best value for money a) Mitsubishi Motors b) Ford Motors Question 8: Which car manufacturer of the following you think produce futuristic cars with cutting edge technology a) Mitsubishi Motors b) Ford Motors Question 9: Which car manufacturer from the following has better after sale service, better conformance to the safety standards a) Mitsubishi Motors b) Ford Motors Question 10: Which cars manufacturer is known more globally in the consumers from below a) Mitsubishi Motors b) Ford Motors Secondary Research Research was conducted to find out the details about both products under the following parameters, the results are described under those parameters: 1. Introductory information regarding the companies: a. Ford Motor Company: i. The Ford Motor Company, founded in 1903 by Henry Ford, was the largest car manufacturer in the world until 1929 when GM passed it. Ford is currently the second largest producer of automobiles in the world producing over 5 million cars per year and holding 25% of the market. Currently Ford Motors has its products being sold in USA, European, Australian and Asian markets. ii. Ford in UK: b. Mitsubishi Motor Company: i. Mitsubishi Motors Corporation (MMC) is a multinational manufacturer and distributor of automobiles, buses, parts and powertrains. It began as the motor vehicle division of Mitsubishi Heavy Industries, Ltd., with the production of the first Mitsubishi automobile in 1917. In 1970 MMC became an independent entity that is now a publicly traded company based in Tokyo, Japan. ii. Mitsubishi in UK: In UK, Mitsubishi motors is operating under the Mitsubishi Motors Corporation (MMC) and has sold major products since 1970 to date. iii. Mitsubishi in USA: MMC began selling its vehicles and power trains in the United States in the 1970s under the Chrysler brand. Then in 1981 MMC struck out on its own and began creating the organization that has evolved into Mitsubishi Motors North America. 2. Competitiveness: a. Ford Motor Company: i. Ford Market Share: a. All over World: 18%. ii. Market Trends, market share increasing or decreasing since 2000: Ford market share is decreasing. Since 1997, Ford has lost 28% of its market share. b. Mitsubishi Motor Company i. Mitsubishi Market Share: a. All over world less than 1.5% ii. Market Trends, market share increasing or decreasing since 2000: Mitsubishi has is still trying to recover from major losses that it has sustained through out the last 7 ,8 years in USA and rest of the world markets, other than Russia which is a developing market , Mitsubishi does not have a strong market share. 3. Profit a. Ford Motor Company: i. Year 2005 is Ford's third consecutive year of profitability. Full-year net income of $2 billion, or $1.04 per share. ii. Excluding special items, South America, Europe and Asia Pacific were all profitable, but these profits were more than offset by losses in North America. Premier Automotive Group continued to incur losses, but these were substantially reduced from 2004 levels. b. Mitsubishi Motor Company i. Results for first Quarter 2005 only: The company posted an operating loss of 13.8 billion yen 4. Sales Revenue a. Ford Motor Company: i. Full-year sales and revenue for 2005 was $178.1 billion, up from $171.7 billion a year ago. b. Mitsubishi Motor Company: Mitsubishi Motors consolidated net sales for the first quarter of fiscal 2005 totaled 485.8 billion yen, down 71.8 billion yen from the same period last year (557.6 billion yen). The decrease is due chiefly to lower sales volumes in markets such as North America. 5. Losses a. Ford Motor Company: Losses in special items and in sales in North America , consolidated as a company the Financial performance of Ford Motor company is in overall profit with increasing sales in all markets. b. Mitsubishi Motor Company: The company is continuing to face losses and has an overall operating loss in the year 2005. The company failed to capture the North American markets and is continuing to operate in the loss. 6. Added Values a. Ford Motor Company: Fords' focus on the alternate fuels and maximum fuel efficiency has yielded the ford vehicles as being fuel efficient and they plan to carry this forward in the next coming years to launch more fuel efficient vehicles. b. Mitsubishi Motor Company: continuous winners of Pari Dakar Rally using Shogun. 7. Brand Names a. Ford Motor Company: i. Today, Ford Motor Company manufactures automobiles under the Lincoln and Mercury brand names. ii. Ford has produced the following vehicles since its start: Ford 2GA Ford 300 Ford 7W Ford 7Y (1938-1939, UK) Ford Aerostar (1986-1997) Ford Anglia (1940-1967, Europe) Ford Aspire (1994-1997, rebadged Kia Avella) Ford Bantam (South Africa) Ford Bronco (1966-1996) Ford Bronco II (1984-1990) Ford Cargo (Europe) Ford Capri (1961-1964, 1969-1986, Europe; 1989-1994, Australia) Ford Classic (1961-1963, UK) Ford Comete (1951-1954, France) Ford Consul (1951-1962, 1972-1975; UK) Ford Contour (1995-2000) Ford Corcel (Brazil) Ford Corsair (1964-1970, UK; 1989-1992, Australia) Ford Cortina (1962-1982, Europe) Ford Cougar (1999-2002, Europe) Ford Country Sedan Ford Country Squire (1949-1991) Ford Coupe Ford Courier (1972-1982, North America; 1991-2002, Europe; 1972-present, Australia; 1998-present, Brazil) Ford Crestline Ford Crown Victoria (1955-, 1992-present) Ford Custom Ford Customline Ford CX (1935-1937) Ford Delivery Car Ford Del Rey Ford Del Rio Ford Deluxe Ford E-Series (1961-present) Ford Econovan Ford Ecosport - Brazilian SUV based on the European Ford Fusion Ford Eifel Ford Eight Ford Elite (1974-1976) Ford Escape (2001-present) Ford Escort (1981-2002, North America; 1968-2000, Europe) Ford Excursion (2000-2005) Ford EXP (1982-1985, 1986 1/2-1988) Ford Expedition (1997-present) Ford Explorer (1991-present) Ford Everest Ford F-Series (1948-present) Ford Fairlane (1957-1970, North America; 1967-present, Australia) Ford Fairmont (1978-1983, North America) Ford Falcon (1960-1969, North America; 1960-present, Australia) Ford Festiva (1988-1992, rebadged Mazda 121) Ford Fiesta (1976-present, Europe; 1978-1980, North America) Ford Five Hundred (2005-present) Ford Flexible Fuel Vehicle Ford Freestar (2004-2007) Ford Freestyle (2005-present) Ford Freighter Ford Focus (2000-present, North America; 1998-present, Europe) Ford Focus C-Max (2003-present) Ford Fusion (2006-present) Ford Galaxie (1959-1973) Ford Galaxy (1995-present, Europe; rebadged Volkswagen Sharan) Ford Granada (1975-1982, North America; 1972-1993, Europe) Ford Grand Marquis (1999-present, Canada) Ford GT (2005-2006) Ford GT40 (1966-1969) Ford Ikon (Europe and Mexico) Ford Jeep Ford Ka (1996-present, Europe) Ford Kalos Ford Kln Ford L-series Ford Laser (1980-2003, Australia & New Zealand) Ford Linha Ford Lobo Ford Louisville Ford LTD (1965-1986, North America; 1971-present, Australia) Ford LTD II (1977-1979) Ford LTD Crown Victoria (1983-1991) Ford Mainline (1952-1956) Ford Marauder (2003-2004, Canada) Ford Maverick (1970-1977, North America; 1988-1998, Australia; 1993-2004, Europe) Ford Meteor 1949-1981, Canada; 1981-1985, Australia; 1986-1995, South Africa) Ford Model 4-46 Ford Model 8-46 Ford Model 01 Ford Model 2 Ford Model 40 Ford Model 48 Ford Model 50 Ford Model 67 Ford Model 68 Ford Model 73 Ford Model 74 Ford Model 77 Ford Model 78 Ford Model 81 Ford Model 82 Ford Model 91 Ford Model 92 Ford Model A (1903-1905, 1927-1931) Ford Model AA Ford Model AC Ford Model B (1904-1905, 1932-1934) Ford Model C (1904-1905) Ford Model F (1905-1906) Ford Model K (1906-1908) Ford Model N (1906-1908) Ford Model R (1907) Ford Model S (1907-1909) Ford Model T (1908-1928) Ford Model TT (1925-1927) Ford Model V-18 Ford Model Y (1932-1937) Ford Mondeo (1993-present) Ford Mustang (1964-present) Ford Orion (1983-1993, Europe) Ford Pampa (1982-1997, Brazil) Ford Panel truck Ford Parklane (1956) Ford Pilot (1947-1951, UK) Ford Pinto (1971-1980) Ford Popular (1953-1959, Europe) Ford Prefect Ford Probe (1989-1997) Ford Pronto (Taiwan) Ford Pulsar Ford Puma (1997-2001, Europe) Ford R-Series - UK-market bus chassis Ford Ranchero (1957-1979) Ford Ranch Wagon Ford Ranger (1983-present, North America) Ford Ranger EV (1998-2004, all-electric version of the North American Ford Ranger) Ford Rheinland (1933-1936, Europe) Ford Roadster Ford RS200 (1984-1986, Europe) Ford RS2000 Ford Sedan Delivery Ford Scorpio (1985-1999, Europe) Ford Sierra (1983-1992, Europe) Ford Skyliner Ford Special Ford SportKa Ford Standard Ford StreetKa Ford Super Deluxe Ford Squire Ford T-series Ford Taurus (1986-2007) Ford Taunus (1952-1982, Germany) Ford Telstar (1983-1999; Africa, Asia and Australia) Ford Tempo (1984-1994) Ford Ten Ford Ten-Ten Ford Territory (2004-present, Australia) Ford Thunderbird (1955-1997, 2002-2005) Ford Torneo Ford Torino (1968-1976) Ford Transit (1965-present, Europe and China) Ford Versailles (1992-1994, Brazil) Ford Victoria Ford Windstar (1995-2003) Ford Zephyr (1950-1971, UK) Ford Zodiac (1950-1971, UK) Ford ZX2 (1998-2003) iii. Popular current brands are covering the Saloon Sedan range , SUVs range , Coupe and Hatch back ranges: 1. Ford Focus 2. Ford Menteo 3. Ford Expedition 4. Ford Escape b. Mitsubishi Motor Company i. Brand names are: 1. Shogun Sport 2. L200 3. Lancer 4. Grandis 5. Lancer Evolution 6. 4 Work 7. Shogun 8. Shogun Pinin 9. Colt 10. Colt 11. Space Star 12. Outlander 13. Flat 14. Gallant Market Share Ford Motor Company: 18% world wide. Other than North American markets, the market share is good. Mitsubishi Motor Company: less than 1.5%. Other than russain markets, the market share is going down. Competitive Advantage Ford Motor Company: Mitsubishi Motor Company Price Ford Motor Company: Ford offers complete range of vehicles targeting each customer on a very competitive price. Followed below is the prices offered in UK for its models: Sr No Brand Name Purpose Price in Pounds 1 Ka Small hatchback 6995 2 Street Ka Convertible 2 door 12710 3 Fiesta 3 and 5 door 8295 4 Fusion 5 Door 10195 5 All new focus 3, 4 , 5 door and estate 11245 6 Focus C Max 5 Door 13695 7 Mondeo 3, 4 , 5 door and estate 15800 8 Galaxy 7 Seater 19460 9 Ranger Single cabin doulb cabin and XLT 11000 10 Ford Gt not Known Mitsubishi Motor Company: Brands and prices in UK are: SHOGUN 3-DOOR (SWB) OTR 3.2DI-DClassicManual(Diesel) 21,499.00 3.2DI-DEquippeManual(Diesel) 22,999.00 3.2DI-DWarriorAutomatic(Diesel) 27,499.00 5-DOOR (LWB) OTR 3.2DI-DClassicManual(Diesel) 25,749.00 3.2DI-DClassicAutomatic(Diesel) 27,249.00 3.2DI-DFieldManual(Diesel) 27,999.00 3.2DI-DFieldAutomatic(Diesel) 29,499.00 3.2DI-DEleganceManual(Diesel) 30,499.00 3.2DI-DEleganceAutomatic(Diesel) 31,999.00 3.5GDIEleganceAutomatic(Petrol) 31,999.00 3.2DI-DWarriorAutomatic(Diesel) 30,999.00 Prices include the cost of metallic or pearlescent paint finish, except Classic which is available in in metallic or pearlescent paint finish for 255.32 exc. VAT. Two tone paint finish is available on Elegance models only - 75.00 inc. VAT Diamond Option Packs Price SHOGUN 3.2 TD DI-D Classic (SWB) 2,215.00 SHOGUN 3.2 TD DI-D Equippe (SWB) 2,215.00 SHOGUN 3.2 TD DI-D Classic (LWB) 2,472.00 SHOGUN 3.2 TD DI-D Equippe (LWB) 2,472.00 SHOGUN SPORT 5-DOOR (LWB) OTR 2.5TDClassicManual(Diesel) 16,999.00 2.5TDEquippeManual(Diesel) 19,999.00 3.0V6EquippeManual(Petrol) 19,999.00 3.0V6EleganceAutomatic(Petrol) 21,999.00 2.5TDWarriorManual(Diesel) 20,999.00 3.0V6WarriorAutomatic(Petrol) 21,999.00 Metallic paint finish for all Shogun Sport models 300.00 inc. VAT Two-tone paint finish is available on Equippe and Elegance models at 375.00 inc. VAT Shogun Sport Warrior is only available in metallic paint finish at no extra charge. SHOGUN PININ 3-DOOR (SWB) OTR 1.8MPIEquippeManual(Petrol) 12,999.00 1.8MPIEleganceManual(Petrol) 13,599.00 5-DOOR (LWB) OTR 2.0GDIEquippeManual(Petrol) 15,999.00 2.0GDIEleganceManual(Petrol) 16,599.00 Metallic or pearlescent paint finish for all Shogun Pinin Commercial models - 212.77 exc. VAT. Two tone paint finish is available on Shogun Pinin 2.0. GDI Equippe Commercial LWB models - 255.32 exc. VAT. New L200 SINGLE CAB OTR CVOTR 2.5DI-D 4WD4Work Single CabManual(Diesel) 14,421.68 12,304.00 2.5DI-D 4WD4Life Single CabManual(Diesel) 15,890.43 13,554.00 New L200 Club Cab - available August 2006 DOUBLE CAB OTR CVOTR 2.5DI-D 4WD4Work Double CabManual(Diesel) 16,007.93 13,654.00 2.5DI-D 4WD4Life Double CabManual(Diesel) 17,652.93 15,054.00 2.5DI-D 4WDWarrior Double CabManual(Diesel) 20,002.93 17,054.00 2.5DI-D 4WDWarrior Double CabAutomatic(Diesel) 20,942.93 17,854.00 2.5DI-D 4WDWarrior Double Cab - LeatherManual(Diesel) 21,177.93 18,054.00 2.5DI-D 4WDWarrior Double Cab - LeatherAutomatic(Diesel) 22,117.93 18,854.00 2.5DI-D 4WDAnimal Double CabManual(Diesel) 22,352.93 19,054.00 2.5DI-D 4WDAnimal Double CabAutomatic(Diesel) 23,292.93 19,854.00 2.5DI-D 4WDElegance Double CabAutomatic(Diesel) 23,527.93 20,054.00 Easy Select 4WD with rear differential lock is available on all L200 4Work and 4Life models at 100.00 exc VAT from April 2006. Metallic or pearlescent paint finish is available on all New L200 models - 293.75 inc. VAT (250 exc. VAT). L200 SINGLE CAB OTR CVOTR 2.5TD 2WD4Work Single CabManual(Diesel) 10,597.05 9,049.00 2.5TD 4WD4Work Single CabManual(Diesel) 13,417.05 11,449.00 CLUB CAB OTR CVOTR 2.5TD 4WD4Work Club CabManual(Diesel) 13,475.80 11,499.00 2.5TD 4WDWarrior Club CabManual(Diesel) 16,648.30 14,199.00 2.5TD 4WDWarrior Club Cab - LeatherManual(Diesel) 17,823.30 15,199.00 DOUBLE CAB OTR CVOTR 2.5TD 4WD4Work Double CabManual(Diesel) 14,415.80 12,299.00 2.5TD 4WDTrojan Double CabManual(Diesel) 16,413.30 13,999.00 2.5TD 4WDTrojan Double Cab - LeatherManual(Diesel) 17,588.30 14,999.00 2.5TD 4WD4Life Double CabManual(Diesel) 15,825.80 13,499.00 2.5TD 4WD4Life+ Double CabManual(Diesel) 16,413.30 13,999.00 2.5TD 4WDWarrior Double CabManual(Diesel) 17,588.30 14,999.00 2.5TD 4WDWarrior Double Cab - LeatherManual(Diesel) 18,763.30 15,999.00 2.5TD 4WDAnimal Double CabManual(Diesel) 21,113.30 17,999.00 Metallic or pearlescent paint finish on L200 models 235.00 inc. VAT (200.00 exc. VAT). Trojan, Warrior and Animal are only available in metallic paint finish at no extra charge. Metallic Two Tone paint finish is available on 4Life 235.00 inc.VAT. ABS is available on all L200 models at 400 exc. VAT (standard on 4Life, Trojan, Warrior and Animal). OUTLANDER OUTLANDER OTR 2.4MIVECEquippeAutomatic(Petrol) 16,999.00 2.4MIVECSportAutomatic(Petrol) 18,249.00 2.4MIVECSport SEAutomatic(Petrol) 18,999.00 Metallic or Mica paint finish for all Outlander models 280.00 inc. VAT. LANCER SALOON (4 DOOR) OTR 1.6MPIEquippe SaloonManual(Petrol) 9,999.00 1.6MPIEquippe SaloonAutomatic(Petrol) 10,499.00 1.6MPIElegance SaloonManual(Petrol) 10,749.00 1.6MPIElegance SaloonAutomatic(Petrol) 11,249.00 ESTATE (5 DOOR) OTR 1.6MPIEquippe EstateManual(Petrol) 10,499.00 1.6MPIEquippe EstateAutomatic(Petrol) 10,999.00 1.6MPIElegance EstateManual(Petrol) 11,249.00 1.6MPIElegance EstateAutomatic(Petrol) 11,749.00 2.0MPISport EstateManual(Petrol) 11,999.00 Metallic or Pearlescent paint finish for all Lancer models is available at no extra cost. COLT COLT (3 DOOR) OTR 1.1MPIRedManual(Petrol) 7,399.00 1.1MPICZ1Manual(Petrol) 7,499.00 1.3MPICZ2Manual(Petrol) 8,999.00 1.3MPICZ2AMT Allshift(Petrol) 9,499.00 1.5MPICZ3Manual(Petrol) 10,499.00 1.5DI-DCZ3Manual(Diesel) 10,999.00 1.5TurboCZTManual(Petrol) 12,999.00 COLT (5 DOOR) OTR 1.1MPIBlackManual(Petrol) 7,899.00 1.1MPICZ1Manual(Petrol) 7,999.00 1.3MPICZ2Manual(Petrol) 9,499.00 1.3MPICZ2AMT Allshift(Petrol) 9,999.00 1.5DI-DCZ2Manual(Diesel) 10,499.00 1.5DI-DCZ2AMT Allshift(Diesel) 10,999.00 1.5MPICZ3Manual(Petrol) 10,999.00 Air Conditioning is available on Colt Red, Colt Black and Colt CZ1 - 595.00 inc. VAT. (Air Conditioning is standard on all other Colt models) Metallic or pearlescent paint finish for Colt models - 295.00 inc. VAT. (Excludes Colt Red and Colt Black) Sunroof available on all Colt models 450.00 inc. VAT. (Excludes Colt Red and Colt Black - availability may be limited on some variants) GRANDIS GRANDIS OTR 2.4MIVECClassicManual(Petrol) 18,499.00 2.4MIVECClassicAutomatic(Petrol) 19,499.00 2.0DI-DClassicManual(Diesel) 19,699.00 2.4MIVECEquippeManual(Petrol) 20,499.00 2.4MIVECEquippeAutomatic(Petrol) 21,499.00 2.0DI-DEquippeManual(Diesel) 21,599.00 2.4MIVECEleganceManual(Petrol) 21,999.00 2.4MIVECEleganceAutomatic(Petrol) 22,999.00 2.0DI-DEleganceManual(Diesel) 23,099.00 2.0DI-DWarriorManual(Diesel) 23,699.00 2.4MIVECWarriorManual(Petrol) 22,499.00 2.4MIVECWarriorAutomatic(Petrol) 23,499.00 Metallic or pearlescent paint finish for all Grandis models 300.00 inc. VAT. Warrior is only available in metallic or pearlescent paint finish at no extra charges. SPACE STAR SPACE STAR OTR 1.3MPIClassicManual(Petrol) 9,999.00 1.6MPIEquippeManual(Petrol) 10,999.00 1.6MPIEquippeAutomatic(Petrol) 11,999.00 1.9DI-DEquippeManual(Diesel) 12,249.00 1.3MPIMirageManual(Petrol) 8,999.00 1.8MPIS Manual(Petrol) 11,999.00 1.9DI-DS Manual(Diesel) 12,999.00 No extra charge for metallic or pearlescent paint finish on Space Star models. LANCER EVOLUTION IX LANCER EVOLUTION IX OTR 2.0TurboEvolution IX FQ-300Manual(Petrol) 27,999.00 2.0TurboEvolution IX FQ-320Manual(Petrol) 29,999.00 2.0TurboEvolution IX FQ-340Manual(Petrol) 32,999.00 Metallic or pearlescent paint finish is available on Lancer Evolution IX 280.00 inc. VAT Quality Ford Motor Company: Less price but in good quality Mitsubishi Motor Company Good quality Share price Ford Motor Company: Price: 7.89 Change: -.04 3/17/2006 10:28AM ( Read More