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Knowledge Management and Strategy - Case Study Example

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The Australian Mango Industry Association is the body that represents Australian mango growers' needs within the country. The association is in need of taking advantage of the Asian market especially with regard to the People's Republic of China. The association needs to embrace new export markets and China has demonstrated increased potential in this regard as explained by Fan (1998)…
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Knowledge Management and Strategy
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Download file to see previous pages In this case the Australians Mango Industry Association Ltd. (AMIA) must look for ways in which they can create, capture, organize and eventually distribute knowledge from one part of the world to another. Consequently, the latter association needs to ensure that they can easily distribute this knowledge and that it is in fact available to other future users.
Knowledge transfer mechanisms are quite different from communication mechanisms because they are more complex. AMIA needs to look for ways in which it can accumulate all the relevant knowledge for entering the Chinese market because there knowledge does not exist in just one form. The association's members could play a contributory role. Additionally, certain sub networks exist that could facilitate knowledge transfer. On top of this, it is likely that the tools and tasks prevalent within the association could go a long way in ascertaining that the company is itself one of the most respectable ones in the business. The latter association needs to put in mind that fact that a large portion of knowledge required to export mangoes to China is tacit hence the need to appropriate transfer mechanisms.
There are a series of issues th...
Argote (2000) states that the major weaknesses that can hinder knowledge transfer mechanisms are the informal networking activities. The following areas can facilitate these;
Task forces
Teams
Managerial efforts
Etc
Since AMIA is venturing into unknown territory, then these informal networks have not yet been set. They may present problems in the transfer of knowledge.

Additionally, the current situation may prove to be sticky in terms of knowledge transfer because of certain knowledge related factors. These factors can impede progress by AMAI owing to the fact that certain forms of knowledge may be too context specific. This means that there may be knowledge that applies only to Australia and cannot be exported to other parts of the world. This eventually makes such efforts futile. In other scenarios, certain forms of knowledge cannot be transferred by AMIA because it is too ambiguous to derive any form of usefulness from it.

In order to acquire knowledge, it is important for people to be motivated to acquire it. In other words, the association needs to look for ways in which it can motive people to want to acquire knowledge. (Shaw, 2001) The need for motivation is important in any country or organization owing to the fact that increased knowledge can cause a disruption in the current working routines and also in the type of organizational practices prevalent within those areas. AMIA needs to dedicate considerable amount of resources and time in allowing them to deal with the issues as they are.

Another major problem that is facing AMIA is with regard to the social cultural and also the structural distance between the two countries i.e. Australia and China. The latter association will have difficulties in communication because the two countries speak different ...Download file to see next pagesRead More
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