Nobody downloaded yet

B2B Marketing Strategy - Essay Example

Comments (0) Cite this document
Summary
The obsolescence rate PDA hardware is one of the highest among other equipments used in current technologies. According to Moore's Law, the speed of microprocessors is increased by two times what it was after about eighteen months. Therefore, sustenance of hardware investments tends to be tainted with uncertainty, especially in the context of most developing economies, where returns on this type of investments might not be immediately forthcoming…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
B2B Marketing Strategy
Read TextPreview

Extract of sample "B2B Marketing Strategy"

Download file to see previous pages Also, there should be a target of assigning the necessary resources to the segments that are being profitable. This strategy might not be immediately very profitable, as there will probably be some more inherent costs, even though some profit is expected, which will help in the company's actual financial situation. It is essential to start thinking about producing and marketing new products with the same characteristics which the actual consumers need. The products that the customers want to be on the market should be concentrated on, rather than continuing to offer the same customized products.
I have learned from this simulation that in order to create demand, there has to be adequate investment in hiring of sales offices, web centers, customer service, promotions and advertising. I feel that for better profitability, there must be good relations with suppliers and customers. "Effective change requires reinforcing new behaviors, attitudes and organizational practices" (Kreitner & Kinicki, 2004). Also, having the right products, in the exact moment seems to require quite some time, and I think this is another important issue to be considered. When an organisation has produced the right product or services, they would want to deliver it according to current products and happenings in the actual market, and also according to what the competition is doing. I think it is important for the company to examine what the priorities are, and to review the currently established brand service prices.
Effectiveness of Strategy
According to Kreitner and Kinicki, there are three stages in this strategy or model of planned change, and this strategy is instrumental in initiating, managing and stabilizing the change process.
The three stages of planned change are unfreezing, changing, and refreezing. Unfreezing focuses on creating the motivation to change, changing focuses on providing employees with new information, behavioral models and new ways of looking at things. Refreezing is the final stage used to help employees integrate the changed behavior into the every day process of doing business. Once employees are provided the opportunity to exhibit the new behavior, positive reinforcement is needed to reinforce the desire change (Kreitner & Kinicki, 2004)
Works cited
Kreitner, R., Kinicki, A. (2003). Organizational behavior 6e. New York: The McGraw-
Hill Companies. Retrieved February 12, 2007 from University of Phoenix
Resource, MBA520 Resource optimization website
http://forio.com/pdasim.htm ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“B2B Marketing Strategy Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
B2B Marketing Strategy Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1528189-b2b-marketing-strategy
(B2B Marketing Strategy Essay Example | Topics and Well Written Essays - 750 Words)
B2B Marketing Strategy Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1528189-b2b-marketing-strategy.
“B2B Marketing Strategy Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1528189-b2b-marketing-strategy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF B2B Marketing Strategy

Business-to-business (B2B) marketing

...?Questions Table of Contents Table of Contents 2 Question 3 Question 2 6 Question 3 10 Question 4 12 Question 5 14 References 16 Question Business-to-business (B2B) marketing describes dealings between businesses which take place in between a manufacturer and a wholesaler or amid a wholesaler and a dealer whereas in business-to-consumer (B2C) marketing transaction takes places between a company and a consumer (Business Talk, n.d.; Raisinghani, 2004). There are various characteristics that differentiate B2B marketing from B2C marketing. Among the number of characteristics, four characteristics have been identified below:...
11 Pages(2750 words)Coursework

Case Study in B2B Marketing

...Administration Quarterly, Oct-Dec 2003, 44, 5/6, pp.31-46. Brennan, R., 2010. The Industrial/Consumer Marketing Dichotomy: A Re-Examination. Annual IMP Conference. Camarinha-Matos, L. M. & Afsarmanesh, H., 2006. Collaborative Networks: Value Creation in a Knowledge Society. Unnonova, pp. 1-14. Hutt, M. D. & Speh, T. W., 2009. Business Marketing Management: B2B. Cengage Learning Kotler, P. & Armstrong, G., 1991. Principles of marketing. Prentice-Hall. McDonald, M. H. B., 2002. Marketing Plans: How to Prepare them; How to Use Them. Prentice Hall. Tapp, A., 2005. Principles of Direct and Database Marketing. Pearson Education. Tseng, Y.M.,...
17 Pages(4250 words)Essay

Diagnosis and Simulation PDA SIM Strategies

...DIAGNOSIS AND SIMULATION PDA SIM STRATEGIES Introduction The obsolescence rate of PDA hardware is one of the highest among other equipments used in current technologies. According to Moore’s Law, the speed of microprocessors is increased by two times what it was after about eighteen months. Therefore, sustenance of hardware investments tends to be tainted with uncertainty, especially in the context of most developing economies, where returns on this type of investments might not be immediately forthcoming. Therefore, I think that the procurement of equipment should be phased, and a more evolutionary and modular design should be adopted. Strategy The strategy...
1 Pages(250 words)Essay

B2C to B2b Marketing Paper

...Businesses cater both to consumers and business. There is no requirement of exclusivity where a product or service is to be marketed but it is essential that understand the distinct differences with dealing with each market. An understanding of what is meant by business to consumer (B2C) and business to business (B2B) will show that they require different marketing approaches, that they have different business requirements and that they follow different growth trends and potentials. These terms were fashioned to differentiate businesses that sold to primarily to consumers verses those whose sell their products or service to other businesses. Originating from the field of internet commerce, these expressions have now expanded... their...
4 Pages(1000 words)Essay

PDA SIM Strategies

...and modular design should be adopted. Strategy The strategy I will use will be a B2B marketing strategy. This strategy will require the organisation to create new segments for the continuous sale of the digital products, which in this case, are the PDAs. Also, there should be a target of assigning the necessary resources to the segments that are being profitable. This strategy might not be immediately very profitable, as there will probably be some more inherent costs, even though some profit is expected, which will help in the company's actual financial situation. It is essential to start thinking about...
3 Pages(750 words)Assignment

B2B Marketing

...what might later lead to a consumer packaged-goods marketing. These then constitutes the most fundamental differences between the two types of marketing. However, as far as the business conducting the marketing is concerned, the purpose of both is similar in that both are usually designed to support the company’s sales strategy. More such differences can be highlighted when we consider the nature of the markets, the buying processes, relationships between the buyer and seller, the marketing environment, and the overall marketing strategy. Although much of the theories principles of...
2 Pages(500 words)Essay

B2B Marketing

...1. Why is it important to make your new products’ realisation strategy market-driven? In highly competitive market environments organizations need to place extensive efforts towards conceptualizing, designing, developing and marketing products or services that address strategically and effectively to the market demand while at the same time offer competitive edge to the enterprises themselves. New product realization is a rather complex process that involves more than the development of an innovative product, but pertains predominantly to the entire procedures that relate to initiating, conceptualizing and eventually developing the new product...
6 Pages(1500 words)Essay

B2B Marketing

...B2B Marketing: Eight Creative Solutions Ltd. Table of Contents Introduction 3 Marketing Mix 4 Relationships and Networks 8 Challenges 10 Conclusion 12 References 14 Bibliography 16 Introduction Richard Henderson and John Stewart were the founders of the Eight Creative Solution Ltd (ECS). It is a Cambridge based company which is established in 1995 .It is basically a service agency which deals with advertising, online marketing, direct marketing, public relations and website development. ECS has four department and these are accounts department, creative service, media service and the marketing services. ECS has been segmenting their...
10 Pages(2500 words)Essay

Companies utilizing e-business strategies

..., chat etc. as it has a direct relationship with the marketing department. The new prospects for innovation are provided to the organizations by e-commerce, and internet strategy of the organizations is dependent on the e-commerce. The example of B2B applications are “Buy-side B2B applications, sell-side B2B applications, E-marketplace B2B applications, Trading associate agreement and B2B applications”. If applications such as EFT and EDI can be improved for assisting procedure of B2B, then different applications can be moved forward. Similarly, there are different issues involved in...
2 Pages(500 words)Coursework

Differences between b2b marketing and b2c marketing

...DIFFERENCES BETWEEN BUSINESS-TO-BUSINESS MARKETING AND BUSINESS-TO-CONSUMER MARKETING B2B and B2C are terms obtained and promoted by the overall web for trade and e-Business deals. In spite of the fact that the promoting projects are similar for every business, the purchasing inspiration is diverse and they have distinctive needs in terms of the data that they require with a specific end goal to settle on the choice to buy. B2B bargains principally with different organizations, not the general population, while B2C gives items and services specifically to the end client. The starting venture in building advertising methods for both B2B and B2C is...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic B2B Marketing Strategy for FREE!

Contact Us