StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Forever 21 & Bebe stores - Essay Example

Comments (0) Cite this document
Summary
Bebe stores offers clothing for upscale, educated women (between the ages of 18 - 34) who want to look sexy. "If the consumer economy had a sex, it would be female . . . Women are the driving force of global economy . . . Men are usually the people . . . creating retail environments to attract women." (Brennan, 17)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
Forever 21 & Bebe stores
Read TextPreview

Extract of sample "Forever 21 & Bebe stores"

Comparison of Bebe and Forever 21 Stores Bebe stores offers clothing for upscale, educated women (between the ages of 18 - 34) who want to look sexy. "If the consumer economy had a sex, it would be female . . . Women are the driving force of global economy . . . Men are usually the people . . . creating retail environments to attract women." (Brennan, 17). Their provocative ads and eye-catching windows display sexy dresses and skirts, cool jeans, accessories, and various products (perfume, etc.) under the Bebe label. Bebe also has PH8 (formerly BEBE SPORTS) and 2b Bebe banners though 300 stores in the US, Puerto Rico, and Canada. (Hoovers.com)
". . .the best companies create value for their customers in five interlocking ways . . . solutions to their needs, respect, and connect . . . on an emotional level . . . set prices fairly [not necessarily cheaply] . . . easy for people to find what they need, pay for it quickly, and then move on . . . sounds exceedingly simple . . . surprisingly difficult." (Harvard Business Press, 1).
Bebe's definitely creates value for their customers in all 5 areas. When I visited the store, a black and white, polka-dot handbag ($130.00) caught my eye. The price was more than I wanted to pay, but definitely worth it (genuine leather). I interviewed a loyal customer who said she started shopping at Bebe's in West Palm Beach. She said that the prices "were reasonable." Her 7 items ranged from $59.00 to $100.00 each. (Rosebud)
The store image is sleek, sophisticated, clean, and urbane. The manager definitely has achieved the goal of making the internal and external image draw traffic. There was signage throughout the store. No stockouts. The environment was clean and organized. The employees, who were attentive and knowledgeable, wore attire that reflected the store's image. Although I thought the target market was for twenty-one year olds, one of the employees correct my preconceived ideas by telling me that "my mom shops here and she is over 50." (Braswell). The competitive advantage would be the "discriminating" feeling associated with fine fabric, details, and higher prices. Bebe had metallic, thong sandals for $50.00; Forever 21 had metallic, thong sandals for $10.80. Their true competitors would be Guess Inc. or Nordstrom's. "The ability to charge a premium for your brand over that of the competition is critically important . . . " (Davis, 28).
The one negative I experienced was my brief interaction with the manager, Tracee Watson. When I told her I was a writer, she abruptly gave me the number to customer service.
Forever 21's clothes are targeted for trendy teens or twentysomethings. (Hoovers.com) The scoop neck tees priced at $5.90, tank tops for $11.80, and dresses for $12.80 are for
budget-minded customers. They have a presence on the web, YouTube, a magazine, and a blog; great marketing strategies to connect with customers via many outlets 24/7. They have clothes for women and men.
". . . customers usually shop for a reason: they have a problem - a need - and the retailer hopes to provide a solution." (Harvard Business Press). "The focus of our analysis is . . . as per the science of shopping." (Underhill, 11). Young adults want fashion at a low price. The overall experience was mediocre. The store image is fun, young, hip, and cool. The manager achieved goal of drawing traffic with colorful signs announcing sales, etc. The environment was trendy and organized. The young employees were very friendly.
The advantages would be the prices and options to shop (online or in-person). Their competitors are Wet Seal or Target. "The five competitive forces - entry, threat of substitution, bargaining power of buyers . . . suppliers and rivalry . . . goes beyond the established players . . . customers. . . in this broader sense. . . " (Porter, 6). The lighting was not as bright as Bebe's and the music was loud (which is what most teens love).
Works Cited
Books
Berry, Leonard. Harvard Business Review on Retailing and Merchandising. Boston: Harvard
Business Review. 2008. Print
Brennan, Bridget. Why She Buys. New York: Crown Business. 2009. Print
Davis, Scott. Brand Asset Management. San Francisco: Jossey-Bass. 2002. Print
Dion, James. The Complete Idiot's Guide to Starting & Running A Retail Store. New York:
Alpha Books. 2008. Print
Porter, Michael. Competitive Strategy. New York: The Free Press. 1980. Print
Underhill, Paco. Why We Buy: The Science of Shopping. New York: Simon & Schuster.
1999. Print

Interview
Braswell, Brittany. Personal Interview. 15 Apr. 2010
Rosebud. Personal Interview. 15 Apr. 2010
Websites
Web. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Forever 21 & Bebe stores Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Forever 21 & Bebe stores Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1526890-forever-21-bebe-stores
(Forever 21 & Bebe Stores Essay Example | Topics and Well Written Essays - 500 Words)
Forever 21 & Bebe Stores Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1526890-forever-21-bebe-stores.
“Forever 21 & Bebe Stores Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1526890-forever-21-bebe-stores.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Forever 21 & Bebe stores

Claire's Stores

...?Claire's Stores Table of Contents Introduction 3 Analysis and Evaluation 5 Growth rate in sales 5 Analysis of significant ratios 5 Analysis of financial position 6 Analysis of annual cash flow 7 Peer Analysis 7 Issues or Problems 9 Alternatives 10 Policy Recommendations 11 Implementation of Policies 12 Conclusion 13 Reference 15 Introduction Background Information Claire’s Stores Inc. is a group of small shops indulged in the fashion industries. Rowland Schaefer, the founder of the group, had already acquired a number of shops dealing in fashion accessories since 1960 that finally ended with the acquisition of Claire’s Boutique, Inc. in 1973. Previously, it known as FT Industries after the acquisition of Fashion Tress, Inc. in 1961...
11 Pages(2750 words)Essay

Forever 21: Dealing with Americas Fear of Aging and Death

...Forever 21: Dealing with America’s Fear of Aging and Death Abstract It is an undeniable reality that there is much stigma and judgment about issues of aging and death in the American culture and society where no one apparently wants to cross 21 and head towards the old age. The point is that what thinking approach actually causes people to fear old age and death due to which they start feeling obsessed about trying various measures which are advertised presently for maintaining youth and vigor. This paper is an effort to explore various causes which underlie the growing fear of aging and death among the American people in addition to discussing what efforts they should make to perceive the issue of aging as a definite part of life’s...
5 Pages(1250 words)Research Paper

Chapter 21: Nonviolence

...Chapter 21 Summary: Nonviolence Gandhi Gandhi is considered by many to be not only the founder of the Indian nation, but as the leading advocate and practitioner of nonviolence and a modern-day saint. He was known as “Mahatma” (Great Soul) for his courage and insight (Page 458). Gandhi’s Return to India In 1919, British troops shot into a crowd of defenseless Indian men, women, and children, all who had been having a peaceful demonstration. Approximately four hundred people were killed in what is now known as the Amritsar Massacre. This massacre revealed the harsh difference between Gandhi’s nonviolence and the brutality of the government (Page 459). Gandhi was assassinated in 1948. He had still managed to accomplish the gaining... 21...
2 Pages(500 words)Assignment

Discussion 21

... September 8, Discussion 21: Varicose Veins From navigating the VascularWeb.org, one became interested in delving into patients’ stories of their experiences and ways to address vascular dilemmas. For instance, there was one patient story that presented issues pertinent to varicose veins. Durene Bryant, a varicose vein patient in her old age has sought the professional advice of Dr. Brad Grimsley, a Vascular Surgeon. The mini-video was interesting in terms of detailing relevant information on varicose veins, including symptoms such as: swelling or heaviness, achiness, night cramps, knots of veins, changes in skin color, and even sores (Society for Vascular Surgery). Likewise, the video also noted information regarding risk factors...
1 Pages(250 words)Essay

21 days

... 21 Days October 24th, Today I did not feel any happiness. I found out that there were assignments I was yet to do that I knew nothing about. In addition, the lecturer chose me to give a presentation tomorrow, despite not giving me time to prepare. I also met my academic mentor today about my falling behind in class work. October 25th, 2013 I did my presentation today, and it went well. Although it was successful, I am still glad that I am done with it. However, one of my assignments was late, and the lecturer deducted 15% from my total points. In spite of my attempts to explain having to deal with my sister’s wedding, the lecturer was deaf to me. What to do? October 26th, 2013 Today started well after two of my assignments received...
4 Pages(1000 words)Essay

Art 21

... Art 21 Artists April 7, Introduction Art can be defined in different ways. There is a relationship between art and morality. The art masterpieces show the character and psychology of the artist. Likewise, the art pieces depict the time period and the culture of the community during the artist’s time period. There are different art forms. Painting is one form of art. Dancing is another art form. Film is a third art genre. Sculpture is a different art genre. Novel and poetry are other approved art types. The Art21 artists were chosen for their excellent delivery of their chosen art genre. Cai Guo-Qiang Cai Guo-Qiang is an artist from Fujian Province of China. Guo-Qiang currently lives and does his artistic masterpieces in New York...
6 Pages(1500 words)Essay

Forever 21: Dealing with Americas Fear of Aging and Death

...Forever 21: Dealing with America’s Fear of Aging and Death of This paper will deal with psychological issues facing American’s today. These may include issues such as fears of aging and death etc. The American society has grown uncomfortable with matters of growing old and dying. Most people are reluctant to talk openly about death. Americans are one of the most death denying cultures today. In fact, as a whole, we don’t even like to use the term “died”. Perhaps it reflects our superstitions or our fears. Maybe it has to do with our religious beliefs, or our philosophies regarding life. Only in America, it seems, is youth so valued and age so fearfully resisted. The American ideal is young, physical, full of potential and older people...
5 Pages(1250 words)Research Paper

Maternity Clothes Forever

...Product Development Plan Outline I. Introduction A. Describe problems in the market necessitating developmentof a new product. B. Thesis: Breeding market ideas for new and improved market products follows definition of problems in market. Review of market problems encompasses feedback from customers, suggestions from stakeholders and encroachment of technological advancements. II. Identification of strategies A. Strategies conforming to ideas generated are developed on basis of position the proposed product holds in market and available skills for implementing such ideas. B. The resources at disposal should serve to develop the proposed new product. III. Evaluation of potential solutions A. Based on proposed strategies, develop... Development ...
1 Pages(250 words)Essay

CIS 21 U2 Review

...CIS 21 U2 Review Activity 3 1. Which technology is only used for monitoring and capturing the content of data communications on a network? I.D.S stands for intrusion detection system. It monitors all the inbound and outbound network activities (Paloalto 2015). Also, it reports any form of malicious activity that may attack the system. 2. What is the difference between a host-based, and web application based firewall? Host -based firewall refers to any device attached to the computer for proper functionality. They include; host -based printers and host- based modems (Technet, 2015). Web application firewall refers to a server application that monitors a conversation between a client browser and web server. 3. Your organization... 21 U2...
1 Pages(250 words)Essay

Analysis of Marketing plans for Forever Charge

...Marketing plan analysis Marketing plan for Catching Coupons (By Collins, Monte, Alderei, and Alameri) An application that is installed in a cell phone or a similar device and collects data on discounts in stores and restaurants is the product. Objectives of the intended marketing are to create awareness of existence of the product, to expand customer base, to increase usage of the product among consumers, and to increase frequency of usage among consumers. Below is analysis of elements of the marketing plan. The main strength of the marketing plan is its identification of significant areas that a marketing plan should consider. This is evident from discussion in each slide and includes analysis of the environment, SWOT analysis, marketing...
2 Pages(500 words)Assignment

Gina Kims Never Forever

...Gina Kim’s Never Forever Is this a film about interracial relationships or cross-class relationships? Gina Kim’s Never Forever is a 2007 film about interracial relationships. The film details a relationship between an American woman, Sophie, and Jihah, a good-looking Korean immigrant worker who works at a meatpacking factory and a dry-cleaning store. Through this relationship, she discovers her identity and true self, and this means that the affair is not just a cross-class relationship, but also an actual relationship with a foundational basis. Even so, the relationship spirals to a level that is destroys the marital problems that it initially sought to solve. The film presents a compelling love story about a couple from different races...
1 Pages(250 words)Movie Review

Supply Chain Management Techniques at Wal-Mart Stores

...Supply Chain Management Techniques at Wal-Mart Stores Faculty This paper is on the Supply Chain management techniques at Wal-Mart stores. Wal-Mart is largest retailer in the world and its success is due to focused approach at each level of organization’s functions. It has adopted appropriate strategies and new technologies to meet its organizational objectives and improved its relationship with its customers, suppliers and employees. Table of Contents Abstract I. Introduction II. Wal-Mart Stores III. Supply Chain Management IV. Supply Chain Management in Wal-Mart Stores V. Conclusion VI. Reference I. Introduction Wal-Mart is the largest retailer in the world with consistent ranking in fortune 500 lists on top 5 from last many...
7 Pages(1750 words)Case Study

Economic Process in De Beers Forever

...Economic Process in De Beers’ Forever 1. De Beers’ Forever campaign is the result of its shift from the monopoly in the diamond supply to more of marketing diamonds to the consumers. Firstly they assume that diamonds are mostly bought by men and secondly they buy them for women. This creates for them a domain to target men as their target market. A look at their ‘Journey Campaign’ will give us an idea how they have used the marketing and advertising tactics to persuade their customers. If you see the TV Ad for Journey campaign, this presents two dandelions flowing in the air form place to place (adiamondisforever, 2006). This works as an attention catcher for the audience as the dandelions presents no idea to the audience...
6 Pages(1500 words)Essay

Procter & Gamble in Retail Stores

Given the dimensions and characteristics, P&G is able to utilize the abundance of resources by adopting a growth strategy for its operations. The dynamism and complexity of the environment--as characterized by external pressures such as rapid-changing consumer preferences, more adept competitors and increasing prices of raw materials—requires P&G to create a unique organizational structure that will both enable it to ensure effectiveness, or to achieve its goals and business objectives; and efficiency, or to lower down the costs of doing business to maintain profitability and ensure proper allocation and use of its resources.
The unique organizational structure serves as one of its capabilities, and strengths in...
11 Pages(2750 words)Case Study

Similarities and Differences in Annual Reports of Wal-Mart Stores Inc and J Sainsbury Plc

In this study two companies are selected, one each from two different and contrasting backgrounds for the purpose of comparative analysis of the application of legal, institutional, and cultural regulations in annual reporting of such companies. The companies are Wal-Mart Stores Inc from the U.S and J Sainsbury Plc from the UK. These companies belong to the same grocery and food chain stores industry.

Published annual reports of any company are normally divided into different categories to provide financial and other reporting in varying degrees and styles as per the customs and legal requirements of the respective nation. The annual report of J.Sainsbury Plc is divided into the categories of Annual Review, Governance,...

8 Pages(2000 words)Case Study

Strategic Management of Clothing Stores in the Army

...Strategic Management of Clothing Stores in the Army Introduction Change has always been an inevitable occurrence in the activities of many organisations and businesses. The world of business is constantly facing new innovations and applications, thus people have to cope with constant change. Managing change should be one of the priorities of a good organisation which eventually finds change an opportunity for improvement. The turbulent business environment in which most organizations operate means that not only is change becoming more frequent, but that the nature of change may be increasingly complex, and it is often more extensive (Hussey, 2000, p. 1). The aim of this paper is to write an operations management paper to analyze...
13 Pages(3250 words)Research Paper

Mexican Film Maker's Concepts of the Movies Bible and 21 Grams

...21 Grams and Bible – Analyzing the Reflection of Director Thoughts Alejandro González Iñárritu is a Mexican film director. He is the first Mexican film maker to be nominated for Academic Award for Best Director (Stewart, p49). He has directed some very successful and popular movies like Amores perros, 21 Grams and Babel whereas he has also announced the premier of his upcoming film Biutiful in 2010 (Locke, p114). Being a Mexican director, he possesses a distinctive approach towards the depiction of ideas and philosophies through his films. His movies specially focus upon the issues related with the historical backgrounds and problems of the nations and ethnic communities. The portrayal of varied nature of problems and challenges...
10 Pages(2500 words)Movie Review

Mobile Computing in Retail Stores

... «Mobile Computing in Retail Stores» Introduction: Mobile phones are home to more than 4 billion people round the globe. This means, more than half the world possesses them. The trend has become such that people have now given up on ordinary mobile phones and more rapidly own smart phones. These phones are just as powerful as computers. Consumers are making use of these phones for a wide variety of functions. These include creating and storing shopping lists, scanning product bar codes to compare characteristics of different products, and to analyze coupons and promotions. This is only the tip of the iceberg as there is a huge array of the kind of services that can be availed. Physical...
12 Pages(3000 words)Term Paper

Attica Prison Riot: A Day that Changed Prisons Forever

... Attica Prison Riot: A Day That Changed Prisons Forever Abstract The correctional process essentially has around seventeen high level functions which are common to most if not all correctional facilities. This paper will attempt to describe how these processes work as a whole and how these processes in turn complement and interact with the criminal justice system. I will also discuss the eighth amendment and the role it plays when an individual is sentenced and incarcerated. Sentencing structure, rehabilitation within the prison system, and finally the Attica Prison Riots will be reviewed. The Correctional process has approximately seventeen specific steps. I will try to explain and expand on each of these processes for a better...
15 Pages(3750 words)Term Paper

Big Box Stores Vs Mom and Pop Stores

... not take their customers for granted and would rather fight for maintaining such customers. It is true that change is constant. Small stores could not have hoped that they could always remain in favor in the same way that big box stores can hope to continue blooming. Consider the example of music recording. CDs took the place of cassette records; and now the time has come when CDs are being replaced by online music downloads. Thus, a company or store for that matter cannot hope to remain in favor forever. The idea is to innovate with the changing needs of the customers. It is true to a certain extent that mom-and-pop stores do have certain advantages over big box stores. One of them is personal touch. Big stores cannot hope...
8 Pages(2000 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Forever 21 & Bebe stores for FREE!

Contact Us